Proven Strategies, Time-Saving Tools & A Step-By-Step Roadmap To Fast-Track Your Business
SPARK is an exclusive membership for freelancers, digital marketers & service-based business owners…
Who want to fast-track their income, authority and referral network as a one-person show.
Through weekly live sessions with award-winning marketer Alex Cattoni and her team of expert coaches, you’ll get the authority-boosting strategies, time-saving business systems, and done-for-you shortcuts you need to build your dream business from home – alongside a rad community that has your back every step of the way.
If you are ready to go from client-chasing to client magnet, turn piecemeal projects into predictable income, and move forward with more clarity, confidence and consistency…
SPARK is for you, and we’re your new work-from-home crew.
You’re terrified to bet on yourself…
You’ve got the skills, maybe even a client or two. But now what??
You know it’s time to put yourself out there and stop second-guessing literally everything, but you’re afraid to go all in. Deep down, you’re wondering if you’ve really got what it takes turn this freelance fling into the real thing.
You don’t know what to do next…
You’ve started your side hustle, worked with a few clients and have made real money! But some months? Crickets. Your systems? Chaotic.
You know it’s time to create consistent and predictable income, but you have no freaking idea where to focus your time or energy next. It’s nearly impossible to do it all.
You’re tired of playing small…
You’re confident in your biz and you’ve got the results to prove it, but you’re stuck in the trading-time-for-money hamster wheel and feel dangerously close to burnout.
You know it’s time to level up your authority, services and income, but you have zero time or energy to focus on your own business.
When I quit my 9-5 to start my freelancing business, I was obsessed with my newfound freedom (yahooooooooo, I’m doing it!)…
Until reality hit me like a ton of bricks (holy s*#t, I’m a business owner now)…
And with it came a freshly-baked batch of business owner problems — proposals, referrals, invoices, sales, testimonials, payments, systems (bah!)…
Not to mention the fears, doubts, and imposter syndrome that creep in as soon as you decide to go for it…
How do I show up online in a way that doesn’t feel totally cringey? How do I create consistent income without burning out? How do I attract the right clients instead of scrambling for whatever comes my way? How do I create safety and security in my business? Do I really have what it takes?
I created SPARK to help you grow your confidence and authority, streamline your systems, and save you countless hours as you build the service-based business of your dreams from home.
Whether you’re just getting started, juggling your 9-5 and business on the side, or you’ve been doing your own thing for a while…
If your sick of second guessing, craving clarity, tired of doing this thing alone, SPARK is for you.
Expert Coaching
Every month, you’ll learn new time-saving systems, authority-boosting strategies and marketing secrets from some of the industry’s top experts in the areas of personal branding, productivity, AI and sales.
Step-By-Step Roadmap
No more second-guessing. The Spark Roadmap is a guided and gamified path that gives you the proven action steps, scripts and shortcuts you need to move forward with more clarity and confidence.
Accountability Crew
Get real-time support from fellow business owners who have been in your shoes and can show you the way when shit gets hard. We will challenge you, cheer you on, and hold you accountable.
Alex is an industry-leading copywriter, award-winning marketer and founder of the Copy Posse. She was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.
Before starting the Copy Posse, Alex spent nearly a decade working behind the scenes as a multiple 6-figure copywriter working with some of the hottest transformational authors and businesses on the planet.
In that time, she began to notice a dangerous divide forming in the industry…
While there were plenty of authentic business owners out there, with products and services that genuinely helped people…
There were many more who relied on manipulative, over-hyped and severely outdated sales tactics that she just didn’t vibe with – and she had something to say about it.
Alex started her YouTube channel in 2019 on a mission to de-douchify the Internet, redefine modern marketing and build an empathy empire...
Since then, she rallied a global crew of over 500,000 rad copywriters, modern marketers, and rebellious business owners from around the world who are passionate about amplifying messages that matter…
And the Copy Posse was born.
“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
Vishen Lakhiani
Founder of Mindvalley.com
“You can really feel the humanness in what Alex does”
“Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She’s been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has. Anytime Alex comes to train in the Smart Marketer community, our students absolutely love it. She makes it fun, but she also knows how to actually teach something so that it’s actionable.”
Molly Pittman
CEO of Smart Marketer
“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you’ll see why she was the obvious choice for Digital Marketer’s 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you’ll take the opportunity to learn from her as well. She is, in a word, extraordinary.”
Shawn Twing
Copywriting Expert & Co-creator of
The Modern Marketing System
“Alex is one of the sharpest minds”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she’s so stinkin’ good at teaching others how to do the same. It’s why I asked her to come and share with my highest-level mastermind and why I’m always soaking up her genius.”
Stu McLaren
Founder of Membership.io
“She always over-delivers the best tactical, field-tested wisdom”
“It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it’s common to have my phone pinging off the hook with positive feedback on comments whenever she shares.”
Giovanni Marsico
Founder of Archangel Academy
“She genuinely gives a sh*t about your business (and you!)”
“Working with Alex is seamless and exciting, and you get incredible results! Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around.”
Connor Beaton
Founder of ManTalks.com
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
Blair Gorman
Founder of Numerologist.com
“Since joining SPARK, I have gained 3 new clients, some much needed self confidence, and LOVE for what I do everyday!”
Spark also has the best mentors/teachers to guide, teach, and encourage you. Their templates & advice are exactly what you need to succeed!
No other program works harder for you, than Spark! You will never feel your money has been wasted because the value of this program is beyond amazing!!!
Alicia
“Since joining SPARK, I have gained 3 new clients, some much needed self confidence, and LOVE for what I do everyday!”
Spark is such an appropriate name for this community of people! It ignites creativity and skills that I had no idea existed inside of me!!
The amount of knowledge and effort that each mentor gives is amazing and above all, ENCOURAGING!!
My limiting belief in myself was that I wasn’t good enough to land actual, paying clients. So, this kept me from sending proposals or invoices for my work.
This mindset was detrimental, but I was so encouraged by a fellow Sparkie & Jenny (one of our mentors) to realize my worth and know I deserve to be paid for my hard work.
AND you know what??…..
I sent that proposal and got a……
YES!! 🤩
Since joining SPARK, I have gained 3 new clients, some much needed self confidence, and LOVE for what I do everyday! I can be with my family and make my OWN hours, which is the best!!
I absolutely love being able to share my wins & struggles with a community that understands exactly what I am going through.
They can encourage you or give you that friendly “kick in the butt” that is sometimes needed to get you back on track!
Spark also has the best mentors/teachers to guide, teach, and encourage you. Their templates & advice are exactly what you need to succeed!
No other program works harder for you, than Spark! You will never feel your money has been wasted because the value of this program is beyond amazing!!!
Alicia
“It’s pushed my monthly income above the $10K mark…”
As long as you follow the steps, you’ll get the result.
Lewis
“It’s pushed my monthly income above the $10K mark…”
Before copywriting in I was working as a peak performance coach online and in the gym. The reason why I took a switch over to copywriting and what led me there was because I was struggling to get clients and I become obsessed with how to get people to buy and what words to use to do that on the page.
Over that time, I actually learned that I love copywriting. Since joining Spark, I’ve managed to land quite a few big retainer contracts, and it’s actually pushed my monthly income up just above the $10K mark. So that’s all happened because of the roadmap and following those procedures!
If you follow it, you are pretty much guaranteed success. You just have to make sure you execute and just do what the coaches tell you. There’s a lot of support there, and it’s one of the best things about the SPARK. As long as you follow the steps, you’ll get the result.
Lewis
“I quickly realized that SPARK isn’t just for copywriters…”
It’s for anyone who wants to build authority, boost persuasion skills, and level up!
Britnee
“I quickly realized that SPARK isn’t just for copywriters..”.
Before joining SPARK, I hesitated because I wasn’t sure if I wanted to be a copywriter. But I quickly realized that SPARK isn’t just for copywriters…
It’s for anyone who wants to build authority, boost persuasion skills, and level up!
What I love most about being a Sparkie is the combination of high-level thinking and real, practical support. I know the word ‘community’ is thrown around a lot, but the support, camaraderie, and fun we have in SPARK is unlike anything I’ve experienced outside of the Copy Posse.
If you’re on the fence about joining, my advice is simple: DON’T OVERTHINK IT.
That hesitation? It’s just the feeling of stepping outside your comfort zone. Embrace it and take action!
Britnee
“I now have a 5k retainer working for a dreamy client in a niche that I love…”
If you’re ready to massively uplevel in 2025, Spark is where you start ⚡️
Noelle
“I now have a 5k retainer working for a dreamy client in a niche that I love, making a BIG positive impact”
If you want to step up your copywriting and marketing skills so you have what it takes to land the kinds of clients who want to make strides with their businesses and shake up their industries–you need Spark.
Getting to ask Alex Cattoni a question every month is honestly PRICELESS (and a BIG part of why I have the dreamy 5k retainer client I do now!) Lindsay’s copywriting and funnel trainings are packed with the skills your clients (or future clients) really need you to have. Jenny’s practical and grounded trainings help bridge the gap between where you are and where you want to be.
And last but certainly not least, Daisy is the sweetest human being who goes above and beyond to make sure every Sparkie is taken care of.
Then there’s the clubhouse 🐝
You’ve got to get in there and watch the sales funnel audit training, the copy ingredients class, and the sales page training. These are copywriter must-haves.
And if you’re a new copywriter and need practical support with how to get set up with your business, you’ll find so many videos in the clubhouse on that, too.
If you’re ready to massively uplevel in 2025, Spark is where you start ⚡️
Noelle
“SPARK helped me focus, plain and simple.”
Joining SPARK has seriously helped me whittle down to the bare necessities of what’s needed to succeed at this. I think that without it, I’d probably still be floating off into the ether, pursuing some distraction project that won’t actually propel me further in my business.
Alexandria
“SPARK helped me focus, plain and simple.”
I joined SPARK right after finishing the Copy Posse Launch Pad. I knew that I wanted to embark on this self-employment journey, but I had no idea how to *start.* I was overwhelmed to say the least!
Joining SPARK has seriously helped me whittle down to the bare necessities of what’s needed to succeed at this. I think that without it, I’d probably still be floating off into the ether, pursuing some distraction project that won’t actually propel me further in my business.
Alexandria
“There is ALWAYS something for me to learn inside the clubhouse AND inside the community.”
The community is full of people from around the world that are ready to support you as well!
Kee
“There is ALWAYS something for me to learn inside the clubhouse AND inside the community”
I struggle so much with imposter syndrome that sometimes it causes me to forget how valuable my services really are—so watching the SPARK trainings where the coaches are so transparent about the insides of their businesses gave me the direction I needed to decide what my offers and even my systems look like!
I’m a serial learner 😩😂 so I love that there is ALWAYS something for me to learn inside the clubhouse AND inside the community when other Sparkies are sharing their wins, asking for audits, or presenting their own challenges in the group for feedback.
I think something that goes unspoken as a creative or a copywriter is that community is so important. We have a skill set that not everyone has so sometimes it feels a little lonely or even challenging when you don’t have anywhere to turn to get a second pair of eyes or bounce ideas or ask for advice/direction from someone who has actually been where you are. The community is full of people from around the world that are ready to support you as well!
Kee
“I’m making $4800-$6000 a month. This was really huge for me.”
Spark has really helped me stay consistent and helped hold me accountable.
Lilith
“I’m making $4800-$6000 a month. This was really huge for me.”
Since joining Spark, I have gotten one retainer client. I’m making $4,800-$6000 a month. This was really huge for me. I had retainer clients before. I’ve never had them at these numbers in the past. I really struggled with the consistency of getting more clients, and my business was a little stagnant for a while.
So this win, using some experience from the past, but through Spark, has really helped me stay consistent and helped hold me accountable to get this win.
If you’re someone like me who is not yet copywriting full time and wants to get to that point, you want to scale your business, learn new skills and have a community that you can tap into when you really need something and not feel like you’re all alone out there – this is definitely the program for you.
Lilith
“I landed a full-time job from the job board that I’d never have found outside of SPARK.”
If you’re on the fence about joining SPARK… just do it! It has changed my business and life!! The vibes are immaculate and the community is awesome. If you just put in a little effort and love, you’ll get it back 10x in your business! Best investment you’ll ever make.
Linnea
“I landed a full-time job from the job board that I’d never have found outside of SPARK”
I was already a copywriter… a struggling one. I felt overworked and underpaid and didn’t have a strategic way of getting clients. I was stuck in a hamster wheel of working in my business, with client delivery, instead of on my business. I felt SO ready for a bigger challenge and put what I’d learned into practice.
Since joining SPARK, I’ve had my first $10k month. The community and support gave me the confidence I needed to level up and go for bigger clients and more challenging projects. After a couple of smaller projects, I landed a full-time job from the job board that I’d never have found outside of SPARK, and I absolutely love it!
I’d been in quite a few memberships and taken lots of courses before, but I love how EXTREMELY well-organized SPARK is. Alex is a gem and the mentors and coaches are so supportive! Besides sharpening my copy skills, I’ve leveled up my mindset and realized that I was actually a better copywriter than my self-doubt made me believe.
If you’re on the fence about joining SPARK… just do it! It has changed my business and life!! The vibes are immaculate and the community is awesome. If you just put in a little effort and love, you’ll get it back 10x in your business! Best investment you’ll ever make.
Linnea
“I’m finally moving forward to all the successes I want.”
The biggest change has been my resilience.
Agata
“I’m finally moving forward to all the successes I want.”
It was hard for me to join Spark. Making that investment in myself was hard, and I was worried. Was this really for me? Would I fit in? My personality is very different from Alex’s. Could an introvert do this? I’ve been writing for years… would this make a difference?
When I first signed up, I resisted the mindset work the most, and would you know it — that’s where I needed the most help. I’m strictly #teamreplay, but with every video I watch and every conversation on Facebook, I find I gain a takeaway. I write it down and try to apply it that day.
There are no miracles in life, but I can report changes that are both quiet and deep. I feel differently about copywriting and my own copywriting. I’ve updated my portfolio, reached out to clients, and landed new work. The biggest change has been my resilience. As a writer, I’ve always heard the word “no,” but now it’s just a word. I feel like I’m finally moving forward to all the yeses and successes I want. With Spark, they feel close.
Agata
“I’ve never felt more confident in my journey, and it’s easily the best investment I’ve ever made!”
The community at Spark is not just a group of copywriters; it’s a team. We come together to support each other’s growth, share experiences, and celebrate each other’s wins, both big and small. It’s a comforting feeling to know that you’re not alone on this journey and that there’s always someone to turn to for advice and encouragement.
If you’re a copywriter struggling to put yourself out there or unsure of your next steps after completing a copywriting course, Spark is an ABSOLUTE MUST.
Ike
“I’ve never felt more confident in my journey, and it’s easily the best investment I’ve ever made!”
I am so glad I joined Spark. Before that, I had soooo many questions, like how to reach out to clients, what systems to use, how much to charge, and how to manage everything…It felt overwhelming.
But Spark has been a breath of fresh air. The roadmap it provides has cleared away my doubts and fears, helped me break through mental barriers (which was huge for me), and guided me step by step on how to approach clients confidently. I’ve never felt more confident in my journey, and it’s easily the best investment I’ve ever made!
The community at Spark is not just a group of copywriters; it’s a team. We come together to support each other’s growth, share experiences, and celebrate each other’s wins, both big and small. It’s a comforting feeling to know that you’re not alone on this journey and that there’s always someone to turn to for advice and encouragement.
If you’re a copywriter struggling to put yourself out there or unsure of your next steps after completing a copywriting course, Spark is an ABSOLUTE MUST.
Ike
“Spark has helped me find FREEDOM!”
And the advice that you get and support, support you get is so genuine, heartfelt, and they really, really want you to succeed, but in a realistic way.
Ann-Marie
“Spark has helped me find FREEDOM!”
When I was considering joining SPARK I was nervous… not because I didn’t know that it would be amazing (I had already done the Launchpad and loved it) but because it was a big investment for me at the time as I was only just getting my business off the ground. Turns out it was definitely the best decision! Right now, I’m making a steady income as a Copywriter and travelling the world (1.5 years travelling now and no plans to stop!) Having this community and support has been a game-changer for me. I still have so much I want to achieve, and I know the Posse is always there to help with any challenges I face on the way.
Ann-Marie
“I don’t think you will ever truly understand how amazing it is unless you’re just in it.”
My favorite thing about being a Sparkie is definitely the community.
Craig
“I don’t think you will ever truly understand how amazing it is unless you’re just in it”
I would recommend Spark to anyone who is looking for structure. If you have a question about your resume, about AI outreach, about how to approach a sales call — it’s all in the clubhouse for you. It allows you to approach so many different situations with ease and confidence, knowing that you’re prepared. Having those tools and having that assistance there to support you and back you up is so incredible.
My favorite thing about being a Sparkie is definitely the community. I don’t think you will ever truly understand how amazing it is unless you’re just in it. I could sit here for hours and explain exactly what it’s like, but it will never truly capture the experience.
They’re there to give you love when you need it, a loving kick in the ass when you need it to. When you have questions, concerns, like, wins, they’re to hype you up, answer your questions, support you in your decisions, and back you up.
We all have the same goals, the same ambitions, and all they want is what’s best for you. And I think that is so, so magical to be in a space where that’s all people want.
Craig
What You’ll Get Inside This Membership
SPARK gives you the strategies, guided action steps, and accountability you need to turn your skills into a sustainable business—without the burnout.
While it takes time, patience and dedication to create lasting success, I’ve created a clear and predictable path that hundreds of copywriters, freelancers and service-based business owners have followed to level up their skills, authority and income.
As a Sparkie, you’ll be supported in 3 valuable ways: weekly live coaching, the Sparkie community and the step-by-step roadmap…
WEEKLY LIVE COACHING
Every week, my team and I show up for you live for our exclusive Coaching Calls. This is where you’ll learn new strategies, connect with your fellow Sparkies, and get support in real time.
Week 1: Live Simple Systems or Authority Attraction Training
Join Jenny live as she interviews industry experts on their best-kept secrets for business growth. Every month, you’ll get behind-the-scenes training in one of two areas:
Authority Attraction: From content creation to personal branding, sales, social networking and more, you’ll learn proven strategies to level up your skills, build your authority and land premium clients – even if you’re an introvert or struggle with “showing up” online.
Simple Systems: From time management to automation, client onboarding and more, you’ll learn stress-free strategies, tools, and workflows to streamline your business – without a big budget, big team or jam-packed calendar.
Jenny was the first person to complete the Copy Posse Launch Pad Season 2. She quickly built a wildly successful 6-figure freelance copywriting business and became the Copy Posse’s Head Coach. As a SPARK Leader, she’s here to give you real-talk advice, share proven strategies and be your biggest cheerleader as you build your dream business.
Week 2: Live Marketing & Messaging Workshop
Want to learn the hidden marketing strategies behind winning promotions and campaigns? In these monthly workshops, Lindsay will reverse-engineer high-performing launches, ad campaigns and funnels “in the wild.” She’ll break down every single detail and share her unfiltered thoughts on WHY it works—from the messaging, hooks and positioning to the mechanics of the offer and more. You’ll walk away with a sharper eye for “what works” and keen messaging and launch insights that you can apply to your own projects.
Lindsay is a Copy Posse Launch Pad Season 2 grad who now crafts messaging for multiple 7 & 8-figure brands in the personal development, parenting, and wellness industries. As a SPARK Leader, she’s here to deliver practical advice, AI tips and notable trends to make sure you’re on top of the marketing strategies that are working right now.
Week 3: Live Sparkie Campfire
Come connect with your fellow Sparkies around the “campfire” to share what’s on your mind each month! Whether it’s exciting new projects, goals, stories or challenges you need support with, this intimate and informal gathering—hosted by Jenny—is designed to foster candid conversations, real connections, and real-time support.
Week 4: Live Momentum & Mindset Coaching
Every month, you’ll get dedicated face time with award-winning marketer and founder of the Copy Posse, Alex, as she tackles your most pressing questions or concerns, keeps you accountable to your goals, and gives you the momentum and mindset shifts you need to stay on track.
From how to navigate client conversations to negotiating retainers to raising your prices, Alex will share her industry insights, offer real-talk advice and cheer you on as you grow your confidence, authority and income.
Access To The Private Sparkie Facebook Group
SPARK is an energizing and empowering community where you’ll build meaningful connections with other business owners who have your back. Sparkies are self-led badasses, Sparkies celebrate each other, Sparkies hold each other accountable to epic growth – and THIS is your Clubhouse.
This is where you’ll share wins and lessons, brainstorm ideas and troubleshoot problems, set (and celebrate) goals, give feedback on each other’s work, check-in with Alex, and get fiercely real about what goes on in the industry.
THE SPARK ROADMAP
Voted #1 Most Valuable Part of Membership by Sparkies
The SPARK Roadmap is a gamified path of trainings, tools and shortcuts that guide you step-by-step as you build your dream business. It is designed to help you take consistent action without feeling overwhelmed as each level is unlocked as you hit key milestones.
LEVEL 1: VISIBILITY
We’ll show you how to establish your personal brand, elevate your online presence, and start building trust online.
LEVEL 2: SYSTEMS
We’ll guide you step-by-step as you implement the essential tools and backend systems that make it easy to manage clients and get paid like a pro.
LEVEL 3: OUTREACH
We’ll give you a simple outreach system so you can continually plant seeds, build your network and land dream clients.
LEVEL 4: MOMENTUM
We’ll show you how to map out your offers, manage projects with confidence, and onboard clients quickly with a repeatable and scalable process.
LEVEL 5: AUTHORITY
We’ll help you boost your authority, credibility and expertise so you can position yourself as a leader and attract more and more premium opportunities.
LEVEL 6: CONSISTENCY
We’ll help you turn new opportunities into a predictable and sustainable business working with retainer clients who pay you consistently.
LEVEL 7: GROWTH
We’ll help you raise your rates, expand your services, protect your time and make strategic decisions about your business growth.
“I’ve gained 3 new clients in just a few months since joining SPARK.”
Being in close community with others who share the same vision and passion is crucial when growing a business, and that’s something that I don’t take for granted as a member of the Spark community.
Monica
“I’ve gained 3 new clients in just a few months since joining SPARK”
I started my copywriting journey a few years ago after coaching small businesses in their business startup, growth and expansion. Coaching was something I loved doing, but I was also seeing the gap in my clients experiencing their successful campaigns because they were struggling to write effective copy.
I was initially asked by one client to help her with her copywriting, and I quickly saw how much more I can serve my clients if I was able to provide that service as well.
SPARK has been a true gift to me building my confidence in copywriting and my ability to grow this extension of my business quickly. All the coaches in Spark bring so much to this space, each with unique strengths to share.
What I’ve also loved is the community. No question is too small or silly to ask, and the encouragement in the group is amazing. Alex and the team have also thought about every aspect of copywriting and business building providing resources, templates and more that I’ve used over and over again.
I’ve gained 3 new clients in just a few months since joining Spark and I’m excited to keep learning and applying my skills and confidence in growing my copywriting business.
Being in close community with others who share the same vision and passion is crucial when growing a business, and that’s something that I don’t take for granted as a member of the Spark community.
So if you’re growing a copywriting business, and you’re looking to keep learning new skills, new marketing ways, and have a community to bounce ideas off and talk to, be a Sparkie!
Monica
“Sparkling is now my flow state thanks to Spark!”
I am now writing copy in my dream niche and being paid well to do it.
Shelley
“Sparkling is now my flow state thanks to Spark!”
I joined Spark 10 months ago fresh out of Launch Pad Season 5 not wanting to leave the supportive Posse bubble I had grown to love. After dropping thousands on Launch Pad I was very nervous about spending more, but it has been the best experience. Not only are the coaches so supportive and helpful but the trainings have allowed me to land a 4k retainer just 10 months after graduating from Launch Pad. I am now writing copy in my dream niche and being paid well to do it. The thing I love most about Spark is that you have a tribe of people cheering for you, commiserating with you and giving you a loving butt kick when you need it. Filled with people at different stages of their journey there is no shortage of advice and perspectives to any problem you might face in your entrepreneurial journey.
I am proud to be a founding member of the best, most badass business mentorship program ever!
Shelley
“This membership is perfect for getting you started on the things that matter…”
If you’re looking to go freelance (or looking to be more successful freelancing), this membership is perfect for getting you started on the things that matter. It prioritizes what will get you working and making money — not all the things that can distract you when starting a business.
Marie
“This membership is perfect for getting you started on the things that matter”
Even though I had experience freelancing, the membership really gave me direction on where to focus my energy and provided systems to alleviate some “busy work” that wasn’t making me money.
For example, the templates for building packages or drawing up work agreements allowed me to work on client acquisition instead — which is how I landed some brand work I’m excited about and a contract with a brand I LOVE.
I love being able to grab the templates or trainings I need when I need them. There’s no pressure to keep up with weekly calls (though you can if you want to) and there’s no locked up resources you have to earn your way to.
If you’re looking to go freelance (or looking to be more successful freelancing), this membership is perfect for getting you started on the things that matter. It prioritizes what will get you working and making money — not all the things that can distract you when starting a business.
Marie
“From inconsistent income to a flourishing biz…”
Alex and her team of coaches like Jenny and Lindsay are all brilliant, supportive and inspiring…
Jane
“From inconsistent income to a flourishing biz…”
I heard Alex talk about copywriting on one of my regular podcasts, signed up to her free masterclass, and then joined SPARK straight after that. I have now been a Sparkie for almost a year.
While it was a big investment, I had so many aha moments listening to Alex’s free content that I knew the paid membership would be worth it!
Even though I had been writing and working in marketing for 15 years, as a copywriting business owner I was still experiencing inconsistent revenue – great some months and dire the next. While I had been in other paid copywriting memberships that were helpful at the time, I was struggling to take my business to the next level.
Since joining SPARK, I have learned so many great, new methods for connecting with clients and closing sales calls. As well as that my business can be whatever I want it to be. I can try new things and experiment.
At the moment, I have taken on a 4 month, full-time Content Writing contract with a major Australian charity. They approached me via LinkedIn about the opportunity and signed me on after a quick chat. I’m now earning great money and am working as a full member of their team doing work that really matters.
Plus, my business is flourishing on the side with 4 regular clients happy to wait to work with me when I can fit them in. I’m set to earn more in the next 4 months than I usually earn in an entire year.
Since joining SPARK, I have become a mentor within the group and have met so many fantastic people from around the world. Alex and her team of coaches like Jenny and Lindsay are all brilliant, supportive and inspiring, always helping to motivate me as I grow my copywriting biz.
My advice for anyone thinking about joining SPARK is that it doesn’t matter where you are in your copywriting journey, from a total newbie to a seasoned pro, this membership offers all the practical tools, support and guidance you need to achieve your goals. You still have to put in the work, but you have a whole group behind you cheering you on.
Jane
“I can’t wait to see what comes next!”
I learned that I thrive in a live learning environment with the support from others who are in similar boats as me…
Conni
“I can’t wait to see what comes next!”
I joined SPARK straight after Launch Pad. Because I learned that I thrive in a live learning environment with the support from others who are in similar boats as me and can relate to what I’m talking about. There’s nothing worse than that blank stare from others who just don’t get it. I love all of the live calls, the roadmap has been amazingly helpful, and the job board is where I gained 90% of my clients. It’s all right here for us.
Honestly, being part of SPARK and being part of the team – I haven’t felt like this in a long time. From getting clients, regaining my confidence, being recognized as a Mentor… I’ve found that I’m stepping into my own power, taking charge of my life, living by my own rules, and am part of something incredible. I’ve found where I’m meant to be. Spark is ever-growing, and we’ve grown with it. I can’t wait to see what comes next!
If you’re on the fence about joining Spark…really ask yourself, “what am I waiting for”? Because chances are, you likely won’t find this level of support, or this level of energy anywhere else. I know I haven’t.
Conni
“The community support, masterclasses, and connections have been invaluable…”
The community support, masterclasses, and connections have been invaluable. It’s been almost a year now, and I’ve had consistent copywriting clients since I started, even though when I joined, I hardly knew anything about copywriting!
Michelle
“The community support, masterclasses, and connections have been invaluable…”
When I first joined SPARK, I wasn’t even officially a copywriter yet. I was just thinking of adding it on as a service to my marketing agency. After being in SPARK, I became so obsessed with copywriting that I decided to focus all of my time, energy, and attention on becoming the best copywriter I could be.
The community support, masterclasses, and connections have been invaluable. It’s been almost a year now, and I’ve had consistent copywriting clients since I started, even though when I joined, I hardly knew anything about copywriting! I haven’t been able to attend the live calls, but I still get a TON out of being in the community. I would highly recommend joining if you want to grow your business as a copywriter.
Michelle
“Take your copywriting business to the next level and join a supportive community!”
Each one of the coaches provides intentional support for different areas of my business, whether it’s attracting clients, selling services, sharpening my skills, or getting in the right mindset. Every week, I learn something new!
The focus this community brings me has given me more confidence to reach out to dream clients and boost my revenue!
Rosey
“Spark is for you if you want to take your copywriting business to the next level and join a supportive community!”
Each one of the coaches provides intentional support for different areas of my business, whether it’s attracting clients, selling services, sharpening my skills, or getting in the right mindset. Every week, I learn something new!
The focus this community brings me has given me more confidence to reach out to dream clients and boost my revenue!
Spark is for you if you want to take your copywriting business to the next level and join a supportive community!
Rosey
“Can’t wait for Year 2 of Spark!”
My favorite part about being a Sparkie is the community.
Linda
“Can’t wait for Year 2 of Spark!”
To me, joining SPARK was a no-brainer – as a novice copywriter, I needed community – support, learning and accountability to keep me going – and this is exactly what SPARK is.
What held me back is if the investment was ‘worth it’—not because Alex’s programs don’t offer value (she NEVER disappoints, and there’s always WAY more value than you’d even expect)—but if I’d actually use it.
And because of how well the roadmap and resources are laid out, all the sessions are recorded (and now on podcast!) and how much I connect with the group on questions and the job board—I continue to engage in it regularly. It is so beyond worth it.
Yes, the copywriting expertise you get is gold standard, but it’s all the coaching on systems, launching and amplifying your business, working with clients, how to get paid what you’re worth which for me was so incredible—from real experts who get it!
Alex and her team plan out the content and connection points so thoughtfully to make sure we get what we need—and Year 2 is looking amazing!
Being a freelancer can get lonely, and you’re often not sure how to navigate through the complex (and sometimes obscure?) situations of freelance writing so this is a place where you are among supportive peers, expert coaches and grow, learn and laugh together.
See ya on the inside!!
Linda
“If you’re sure about your copywriting journey — this could be the thing that you need.”
If someone was on the fence about joining SPARK — I would just say to just do it and gift that to yourself. It’s a gift of kindness that I give myself every month because I want that community and I’m serious about my copywriting journey.
Erica
“If you’re sure about your copywriting journey — this could be the thing that you need”
My favorite part about being in SPARK is all of the different people that you can meet — not just new copywriters, aspiring copywriters, or the super seasoned copywriters… but also people from different cultures and areas of the world who are all going for the same goal that you’re going for.
It’s just great to see that no matter where you are in your life, there are people going through the same exact thing you’re going through, and that you can support them and they can support you.
If someone was on the fence about joining SPARK — I would just say to just do it and gift that to yourself. It’s a gift of kindness that I give myself every month because I want that community and I’m serious about my copywriting journey.
So if you’re sure about your copywriting journey — this could be the thing that you need to give you that support constantly so you never feel like you’re alone.
Erica
More Sparkie Perks
Live Coaching & Mentorship
Weekly LIVE training, coaching and accountability to hone your skills, master your mindset and get more clients.
Step-By-Step Strategies
Get a new Authority Attraction or Systems training every single month with tools to track your progress.
Direct Access To The Posse Team & Mentors
Get ongoing coaching, encouragement and support from Alex & The Posse Team.
Customizable Tools & Templates
Swipes, scripts, templates and checklists that you can instantly duplicate and customize for your business.
The SPARK Job Board
Get access to Get access to premium jobs and opportunities from clients and brands in the Copy Posse network.
Private SPARK Community
Connect with a like-minded Posse of freelancers and business owners who GET you (better than most).
Private Members Podcast
All live sessions are also available on the private SPARK podcast form so you can listen on-the-go!
Searchable Training
Quickly and easily search through the Spark Library of past trainings by topics, questions and keywords.
Join SPARK Now Before Doors Close Until 2026
After mentoring thousands of freelancers and business owners, and watching so many of my students go from frustrated freelancer to fully booked…
I know exactly what it takes to create a consistent and predictable service-based business.
You want more than just more work. You want clarity, confidence, and control over your income.
You want to work with aligned, high-quality clients who respect your skills and pay you what you’re worth.
You want freedom and flexibility, without the constant stress of wondering where your next client will come from.
That’s why I created SPARK, to give you the roadmap, mentorship, and coaching you need to shortcut the journey to your dream business, while dodging the painful and completely avoidable lessons I learned the hard way.
Before this, the only way to get this level of coaching from me and my team was through my $10K REIGN Mastermind (which is by invite or application only)…
But I wanted SPARK to be a “HELL YES” for action-takers like you.
That’s why this membership is only $197/month (or save even more when you pay for the year in advance!)
I’ll be honest. This was NOT the original price I had intended when we first started planning this membership…
Not when you think about the hours of live coaching, mentorship and tools you’ll get every single month from me and my team…
But damn, it feels good knowing you’ll be getting absolutely everything you need to build the business of your dreams, and I can’t wait to watch you do it!
Now let’s talk about the bonuses you’ll get when you join SPARK now 😉
Fast-Track Bonuses
Extra Tools & Resources To Shortcut Your Success – Yours FREE When You Join SPARK
The SPARK Job Board
As a Sparkie, you’ll get access to the private Posse Job Board where we post premium jobs and retainer opportunities from select business owners who are looking to connect with more experienced service providers (copywriters, marketers, strategists, etc).
When you actively invest in growing your business and honing your skills, you attract better clients with bigger budgets. The SPARK Job Board is one of many ways to level up your client network, flex your Sparkie-status and start landing higher-paying projects.
Get Paid Fast: Quickstart Client Kit
This plug-and-play toolkit gives you everything you need to onboard and manage clients like a pro—so you can spend less time stressing over paperwork and more time delivering your best work.
Inside, you’ll get a customizable Statement of Work Template, Services Agreement Template, Invoice Template, and Client Tracker Template, all designed to help you set clear expectations, look like a boss and get paid (fast!).
Personal Brand Bootcamp
In this 3-part mini course, you’ll learn how to confidently build a personal brand that helps you stand out online—even if you’re just starting out, introverted, or are allergic to content creation.
You’ll get the step-by-step blueprint to claim your corner of the Internet, grow your authority, and attract aligned, premium clients who are already searching for someone just like you!
AI Personal Branding Assistant
One of the foundational focuses of SPARK is to help you build your personal brand so you can show up with more authority online. This isn’t about becoming an influencer, it’s about building trust and being the obvious choice when your dream clients come looking.
Sounds simple enough, but figuring out what to post when you also have a business to run and clients to serve can add unnecessary stress and stuff to your already full plate.
Let us do the heavy lifting! Created by Alex based on her proven Personal Brand Blueprint, the Posse’s AI Personal Branding Assistant will help you create a personalized 30-Day content calendar every single month based on YOUR unique skills, interests and expertise. With this handy tool, you’ll never run out of timely, relevant and authority-boosting content ideas.
JUST ADDED!
AI Client Outreach Assistant
If hitting ‘send’ on emails to potential clients puts you in freeze mode, you’re not alone. This AI assistant is your fast-action client outreach buddy that will whip up personalized, profesh, and client-winning emails and DMs in minutes – all based on Alex’s proven outreach templates that have already been used by hundreds of Sparkies to land clients.
This Posse-trained AI assistant has your back for every outreach scenario under the sun (from sending a cold offer, to following up on a referral, job application, or networking contact – even what to do when you are ghosted by a potential client!). All you have to do is sprinkle in your own flair and personality and you’ll be sparking somes serious connections in seconds!
SPECIAL BONUS WHEN YOU PAY IN FULL
1:1 “GET UNSTUCK” COACHING CALL
If you’re feeling stuck on any part of your business journey – whether it’s a lack of clarity on what to do next or a roadblock when it comes to finding the right clients, imagine getting direct and personalized advice from an experienced business owner who’s been exactly where you are.
When you choose to pay in full today, you’ll get a FREE “Get Unstuck” 1:1 Coaching Call with one of our Spark Leaders. In this private session, you’ll get clear action steps and support so you can stop spinning your wheels, get back on track and move toward your next big goal with confidence.
I know that taking the leap to invest in yourself and your business can be difficult. So, to make the decision an easier one for you, I’m backing up your SPARK investment with a 14-day money-back guarantee.
If, within 2 weeks, you don’t find the value or support you came for, you can forfeit your Sparkie status and get your money back.
My only ask is that you make a commitment to yourself––right here and right now––to show up for yourself, lean in and trust the process… because we’re committed to YOU and your success no matter what.
You got questions? We got you.
When you join now through our secure order form, you’ll immediately receive an email to confirm your membership and get instant access to the Spark Clubhouse to complete your Sparkie profile and onboarding questionnaire.
You’ll also be invited to join our private SPARK Facebook Community to meet your coaches and fellow Sparkies. This is where you’ll ask questions, connect with one another and get ongoing guidance and support.
Every month, your live SPARK sessions will happen on Thursdays at 10am Pacific Time. However, because this is a LIVE membership, dates and times are subject to shift slightly month to month based on seasonal events, team travel and expert schedules. Final dates will be decided and announced ahead of time every month.
Live trainings will be recorded and uploaded in the Spark Clubhouse for you to access anytime during your membership (along with downloadable audio and transcripts for easy searchability and accessibility).
SPARK is not a program, it is a membership where you pay an access fee (like Netflix or the gym). You can choose to pay annually (and get your 11th and 12th month free!) or pay monthly and cancel anytime.
However, we designed SPARK to help you build the foundation for long-term success.
This is a membership for you to cultivate professional relationships with clients, level up your skills and build your dream business.
I’m committed to giving you everything you need to get there as quickly as possible, but I need you to make a commitment, too.
Give SPARK your full dedication and watch what happens next 😉
Whether you’ve taken a copywriting program before (from the Copy Posse or anywhere else), learned on YouTube or you have prior experience from a previous job…
As long as you have something in your portfolio and are committed to putting in the work to build a sustainable business…
SPARK is the perfect next step for you.
If you’ve taken any of my copywriting training programs, this membership was literally made for you.
Yes! While we talk about copywriting a lot (as it’s a necessary part of growing any online business), SPARK is for any freelancer, digital marketer or service-based business owner who wants to grow their authority, income and referral network (copywriter, coach, VA, digital marketer, brand strategist, business manager, social media manager, web designer, etc).
Whether you’re just getting started, juggling your 9-5 and business on the side, or you’ve been doing your own thing for a while… if you work 1-on-1 with clients, SPARK is for you!
These programs are complementary and one does not replace the other. There is NO OVERLAP in the content of these programs.
The Launch Pad is my 8-week program that teaches the foundational copywriting skills you need to craft a professional copywriter portfolio!
SPARK is a membership for freelancers and business owners who are ready to grow their confidence, consistently land high-quality clients, and make more money doing what they love.
These two Posse programs are perfect together.
One teaches you copywriting skills, the other teaches you business skills…
There’s a reason why many of our most successful Sparkies are Launch Pad grads…
As a Launch Padder, SPARK was made FOR YOU. It’s your next perfect step in the Posseverse.
REIGN is my exclusive marketing mastermind for marketers and business owners who are ready to scale beyond 6 figures.
SPARK is designed to give you everything you need to make it Reign and I can’t wait for when that day comes. As a Sparkie, you’ll be invited to apply for REIGN when doors open. If you’re accepted in before your first year in SPARK is up and you’ve already pre-paid for the year, you’ll get a credit to upgrade and apply the balance to your REIGN membership.
SPARK is a membership where you pay for access to exclusive content, mentorship and resources. You can choose to pay annually (and get your 11th and 12th month free!) or pay monthly and cancel anytime.
When you cancel, you’ll forfeit your Sparkie status and lose access to the Spark Clubhouse (including the content, job board and private community).
To cancel, all you have to do is email us, let us know you’d like to leave and we’ll cancel your future payments – no hard feelings!
Yes. Clients are definitely one of the many perks that come from investing in yourself at this level.
Not only will you learn a new Authority Attraction strategy every other month but, as a Sparkie, you’ll also get access to the SPARK Job Board, where we’ll regularly post premium jobs and retainer opportunities from select business owners who are looking for Posse-trained copywriters and marketers who are actively investing in themselves and honing their skills.
In SPARK, we are giving you absolutely everything you need to build a predictable and sustainable freelance business as fast as possible (as long as you’re committed to putting in the work, we’re committed to getting you there)…
The best part? All you need is to find just ONE client to pay you $197/month and your SPARK Membership pays for itself. Woo hoo! So what are ya waiting for? Let’s go 💥
