Learn Highly-Paid Copywriting Skills, Write An Irresistible Portfolio and Ignite Your Copywriting Business In 8 Weeks
8-Week Copywriter Coaching Program To Start Making Money At Home
In this step-by-step video program, you’ll be guided by expert copywriter, award-winning marketer and founder of the Copy Posse, Alex Cattoni, as she teaches you the foundational copywriting strategies that businesses desperately crave today… and helps you build an impressive portfolio so you can approach new clients with unstoppable confidence.
When you join now, you’ll get insider access to Alex’s highest-level copywriter training, including the proven tools, timeless formulas and community support you need to ignite your copywriting business, stand out and get paid – in just eight weeks.
The Dreaded Copywriter Catch-22
The biggest predicament that every new copywriter faces (that keeps them stuck in a rut and scared to approach potential clients) is this:
You can’t get hired without a portfolio and you can’t build your portfolio without getting hired!
Sound familiar? If you’ve been thinking about starting your copywriting business, you may have found yourself battling this dreaded catch-22.
Or, if you already have a portfolio, maybe you’re unsure if you’re including the right writing samples to stand out and catch your dream clients’ attention…
Or, maybe you lack confidence in your work and have no idea if it’s any good, so you are terrified to put yourself out there…
Or, maybe you’re worried that you won’t be able to compete with the crapload of A.I. content flooding the Internet right now…
And to make matters worse, the hot mess of information online lacks the curated and guided support that you need as a new copywriter to learn the skills that’ll actually pay your bills…
So you can finally escape the grind and build a business you love.
I have been exactly where you are, and in my 10+ years of running a successful copywriting business, I’ve found that most online copywriting courses offer nothing but generic one-size-fits-all templates, defunct tactics or douchey sales strategies…
And don’t actually teach you what it takes to become a highly-paid, sought-after and completely irreplaceable copywriter.
The truth is – there is so much crappy, irrelevant and unreliable content being published right now that the Internet has become an even bigger yawn-fest than it was before…
And that is great news for you…
Because the smartest brands and businesses are doubling down on their messaging so they can rise up above the noise – and they are looking for real copywriters who can help them.
That’s why, in the Copy Posse Launch Files, I don’t only equip you with foundational copywriting principles and marketing strategies that business owners need now more than ever before…
But I’ll guide you step-by-step as you write an impressive portfolio that oozes with emotion, originality and personality that no tool or fool could ever replicate.
Simply put, give me eight weeks and I’ll give you what you need to make your empathy your undeniable edge.
3 Ways The Copy Posse Launch Files Will Ignite Your Copywriting Business
- Discover the modern copywriting techniques businesses need to stand out today so you know exactly how to write persuasive, authentic and high-converting messaging that can outlast any trend and outperform any robo-copy.
- Get an insider look at key psychological triggers that will help you get inside the minds of your customers, evoke emotion and inspire action (plus common copywriting mistakes you must avoid).
- Get access to the proven copywriting formulas I’ve used to craft multi-million dollar campaigns for myself and my high-paying clients (I’ll walk you through how to write an entire sales funnel from scratch).
- I’ll guide you step-by-step as you write your dream client portfolio — with weekly video trainings, recorded over-the-shoulder copy critiques, Q&A library, guided workbooks and support from the best damn community on the Internet.
- It took me 8 YEARS to develop this proven and streamlined process. In the Copy Posse Launch Files, you’ll get the ultimate shortcut to igniting your copywriting business in just 8 WEEKS.
- By the end of the program, you’ll have highly sought-after copywriting skills AND an impressive portfolio that will make clients choose YOU above anyone else (and want to pay you again and again and again).
Hey, I’m Alex. Like you, I’m a writer at heart and an entrepreneur by design who craves freedom, connection and adventure. In 2008, I put law school on hold and moved to Malaysia to accept an internship at one of the world’s leading online personal growth publishers, Mindvalley.
Since starting my freelancing business in 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
It is my conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling…
But during my decade of working behind the scenes in the marketing world, I noticed a dangerous divide in the industry.
While there were a lot of brilliant and authentic copywriters out there, many still used manipulative, hypey and severely outdated sales tactics that I just didn’t vibe with…
That’s why in 2020, I rallied the Copy Posse — the raddest, baddest crew of copywriters, marketers, and entrepreneurs from around the world to join me on my mission to de-douchify the Internet, redefine modern marketing and build an empathy empire.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped over 500,000 rad humans find more freedom, have more fun and sell more products and services without selling out on their integrity…
And we want to help you do the same.
Welcome to the new school of copywriters.
– Posse Pres
“Led the team that launched one of the hottest personal growth brands on the Internet…”
“Alexandra was one of my best hiring decisions ever. In just a short time, she rose from support intern to the top marketer in my company.
While working at Mindvalley, Alex led the team that launched one of the hottest personal growth brands on the Internet. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails, but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page.
Later, Alex directed our transformational event, AFest. She pulled off an amazing event (despite having no prior event experience) and helped make it a truly amazing experience for our attendees.
It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a ‘genius’.”
Vishen Lakhiani
– Founder, Mindvalley.com
“She Combines Traditional Direct-Response Marketing With Brand Building Better Than Anyone I Know.”
“Alex is a force of nature. She has accomplished one of the most difficult achievements possible, which is building a business from nothing to something amazing. The vibe she has created for the Copy Posse is extraordinary, and she expresses it with such precision and clarity. The name, the philosophy, the visual – and especially the writing — is, in my opinion, the gold standard. Everything about it is perfect.
Full disclosure, I am envious. She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you’ll see why she was the obvious choice for Digital Marketer’s 2021-2022 Marketer of the Year.
I’m thankful for the gifts in my life, one of which is the opportunity to nerd out occasionally with Alex about marketing, writing, brand building, and more. I learn from her every time we talk, and I hope you’ll take the opportunity to learn from her as well. She is, in a word, extraordinary.”
Shawn Twing
– Copywriting Expert & Co-creator of The Modern Marketing System
“If You Get A Chance To Work With This Woman, I Would Leap At It!!! She’s That Good…”
“It is not common to find a marketing/branding/copywriting expert with the level of talent and stunning execution as that of Alex Cattoni.
She not only understands how to create buzz that evokes powerful emotion and action, but she’s keyed into “how” to pull it all together. Her insight and experience were invaluable to me when creating the Red Tent Revival.
With Alex by my side, we put on a very unique and powerful 5-day online event for women all over the world. With the help of Alex’s hot copy (have I told you she’s the best copywriter I’ve ever worked with?!) and seriously awesome marketing ideas, we drew 43,000 participants from over 183 countries.
What I loved the most about working with Alex was that her ideas were fresh and authentic, unlike anyone else’s, and tailored specifically for my brand. As a business owner, what you really want to know is that we got huge results on the bottom line. Imagine creating something that gets everyone talking about you and buying from you. It’s how marketing should be.
If you get a chance to work with this woman, I would LEAP at it!!! She’s THAT good.”
Kristin Sweeting Morelli
– Founder, KSM International & The Red Tent Revival
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely – so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.“
Blair Gorman
– Founder, Numerologist.com
Here’s A Sneak Peek of The Launch Files Program
Copywriting is WAY more than words on a page. The key to being a successful copywriter is understanding the marketing behind the messaging and my goal is to make you a modern marketing maven by the end of this program. That’s why, we’ll start by exploring the key components of a high-converting marketing funnel. You’ll identify the kind of product and business you want to write for, map out the copywriting assets in your portfolio and discover the #1 secret to writing words your clients and customers will drool over. (HINT: Every product is different and this simple exercise will make sure you start right and STAND OUT).
One of the BIGGEST mistakes a copywriter can make is NOT getting into the minds of their customers as soon as humanly possible. In this module, I’ll walk you through 23 key psychological triggers for attracting the RIGHT customers and keeping them coming back for more. You’ll learn how to craft your ideal customer persona, predict their core fears, needs and desires, and craft relatable messaging that’ll make eager buyers tick and click. WARNING: After this training, your copy will be dripping with so much empathy, you may be accused of being a “copywriting psychic”.
Storytelling is the soul of exceptional copywriting. It creates believability, trust and authority, and is the most powerful way to inspire your customers to take action! Stories evoke ALL your audience’s senses and emotions in a way that no other form of communication can. When you learn the RIGHT WAY to sell with story, your copy practically writes itself. In this module, you’ll learn 8 proven storytelling formulas you can use in your messaging and create your very own story structures for your portfolio pieces.
No matter our product, service or niche, we are ALL in the attention and retention business. So, arguably, the most important skill in copywriting is creating show-stopping headlines and hooks. While bite-sized, these punchy phrases can be the difference between copy that converts and copy that flops. So in this module, you’ll learn how to hook and hold your customers’ attention with nothing but powerful and precise wording. As I like to say, the right phrase PAYS!
When writing a sales page, there are 10 conversion principles that you must include in your copy to build trust, create authority and boost conversions. I created this coveted 10-Point Offer Map to use exclusively with my private clients, partners and high-level members. Everyone else has to pay $1000 to get access to this. Not you though – when you join the Copy Posse Launch Files, I’ll give it to you, along with everything else you need to write a seriously high-converting offer using these 10 proven principles.
Now that you’ve got a compelling story, headline, hook and offer — it’s time for you to put all the pieces together and write your sales page! A sales page is the central piece of copy in any marketing campaign. It’s the money page – the conversion point where your customers make the decision to buy or fly. Writing a sales page is a dream project for any copywriter. It’s what your clients will pay the most for and, therefore, is the most powerful asset you can have in your portfolio.
A marketing campaign is incomplete without the front-end copy pieces that’ll take your prospects from first click to final conversion. In this module, we’ll round-out your funnel as you write the perfect ad + landing page combo for your newly-minted sales page – the one-two punch to perfect your portfolio. You’ll learn the fail-proof frameworks for ads and landing pages that convert, as well as the single most important element that SO many copywriters and entrepreneurs forget when creating ad campaigns.
Email Marketing is still one of the most important strategies today to grow a loyal customer base, build trust with your audience and create automated conversions after-the-fact. In this module, you’ll learn how to write a personalized and persuasive email campaign that’ll turn new leads and into raving fans. Ahhh yes, the final piece to your portfolio that will have your clients and customers falling in love with you.
Woo hoo!! It’s time to IGNITE your copywriting business. Now that you’ve completed all the key copy assets to include in your portfolio, it’s time to put it all together. In this module, I’ll guide you through my essential tips on how to package, position and price your services in a way that will be irresistible to new clients. We’ll celebrate in style as we close out the Copy Posse Launch Files and get you making that money, honey!
How It Works
8 Weeks of Guided Learning
Immediately after ordering, you’ll get access to Week 1 of the Copy Posse Launch Files inside the private Posse Portal. The remaining modules will unlock every 7 days thereafter for 8 weeks – to give you time to soak it all in and apply the concepts you learn.
Insider Copy Critiques & Q&As
Watch as the Copy Posse Coaches review different messaging assets and offer invaluable feedback every week in our video Hot Seats. You’ll also get access to our insider Q&A library and Launch Files community to get answers to every pressing question or roadblock you encounter.
Step-By-Step Formulas
In weeks 1-5, you’ll get the foundational marketing training you need to deeply understand the creative copywriting process, along with step-by-step workbooks and writing prompts. Then, in weeks 6-9, I’ll guide you through my proven copywriting formulas and help you complete a portfolio you’re insanely proud of.
This Program Is For You If…
This Program Is NOT For You If…
As the Posse Pres, my job is to protect the integrity of the group, and I’m fierce as hell about it. That’s why I’ll respectfully ask you to leave the program if…
Why I Created The Copy Posse Launch Files
The Copy Posse Launch Files is the program I wish I had when I was first starting my freelancing career…
I had a deep passion for copywriting, and knew it was a superpower that could change the world.
But NO ONE on the Internet was teaching it in a way that felt good – in fact, most of the training I found online gave me the ick.
It was all about hype, manipulation and seriously questionable tactics to squeeze another dollar out of naive strangers online…
And I wanted to change that.
I truly believe that when you learn how to craft compelling copy, you can create connection, help others, start movements, inspire action, make people feel less alone…
And, yes, make money at the same time – that’s what I’m here to teach you.
Inside this program, I’ll give you everything you need to get started building a copywriting business that feels damn good.
You’ll learn how to create the type of modern messaging that today’s businesses need and today’s audiences yearn for – and get paid for it…
So you can create a life of freedom, have more fun and help a lot of people in the process.
To date, over 1000 copywriters, marketers and business owners from around the world have used the skills they learned in this program to ignite their copywriting businesses…
And because strategies and formulas I teach are rooted in foundational marketing principles, they pair perfectly with A.I. tools today and provide the perfect prompts to supercharge your copywriting and streamline your creative process.
Time and time again, my students have used the Launch Files frameworks to future-proof their skills, impress their clients and produce original, relevant and relatable copy that gets results.
Now it’s your turn – I’m SO excited to welcome you to the crew and help you ignite your copywriting business in 8 weeks.
“I finished the Launch Files in May and quit my job in June.”
I completed the Launch Files back in May, quit my full-time teaching job in June, and it took me three weeks to already make what I was making as a full-time teacher, and now with the prospect of that growing exponentially more in the foreseeable future. I can tell you the Copy Posse Launch Files is hands-down the best thing I’ve ever put money into.
Michael James
Launch Files Student
“I finished the Launch Files in May and quit my job in June.”
I completed the Launch Files back in May, quit my full-time teaching job in June, and it took me three weeks to already make what I was making as a full-time teacher, and now with the prospect of that growing exponentially more in the foreseeable future. I can tell you the Copy Posse Launch Files is hands-down the best thing I’ve ever put money into. It’s the kind of thing that I wish I’d learned 10 years ago. To me, it was more valuable than four years of university. It will give you the skills, the confidence, and the expertise to do whatever you want with copywriting. Everything is in those modules for you. You’ve just got to show up and work hard and just enjoy it, because it was so much fun. I loved every minute of it and I’m sure you will too. Best of luck.
Michael James
“Prepare to be blown away by your greatness.”
Alex goes above and beyond to ensure that her students feel confident enough to tackle the world of copywriting head-on.
Kendra Holloway
Launch Files Student
“Prepare to be blown away by your greatness.”
I just completed the entire 9-week program and I have to say that every newcomer is in for a spectacular ride. Alex goes above and beyond to ensure that her students feel confident enough to tackle the world of copywriting head-on. This course has changed my life and I can’t wait to start contacting clients this week.
Thank you so much, Alex and congratulations to everyone for taking the first step! Prepare to be blown away by your greatness.
Kendra Holloway
“The Launch Files gave me access to pursue my dreams!”
This program right here has all the bells and whistles to access your dreams! Never in a million years did I think that I would find a program that truly has it all.
Jordan
Launch Files Student
“The Launch Files gave me access to pursue my dreams!”
I first want to say thank you, this journey has been a long time coming!
My initial interest in copy/advertising started when I was young. One of my earliest memories, that I hold dear, was helping my dad (a preacher) come up with Sermon Headlines. We would go back and forth for hours on creative ideas!
Fast forward to my teens, and I watched “How to lose a guy in 10 days” as cheesy as it is, I was inspired to be somewhat of an Ad man by Matthew McConaughey’s character… Ice yourself! LOL maybe the funniest headline of all time.
Although, I have a confession to make…
Last Summer I purchased the program after debating for quite some time.
BUT, I started the program in August and totally fell off after 2 weeks I started to doubt my own ability and got in my own way.
However, a few months ago I decided, you know what? I am going to do the damn thing!
As someone who does not have a good track record of finishing things that I start, I had to prove to myself (and others) that I was capable of completing this program.
This program right here has all the bells and whistles to access your dreams! Never in a million years did I think that I would find a program that truly has it all.
While my copywriting knees are still very wobbly, I have started to piece together all the tools and confidence I need to start my career.
As a cancer survivor, I want to make an impact in the world for all of the kids that are going thru the same experiences. I cannot wait to start offering my services to my niches and charities!
This is has truly been a blessing and I thank you again for everything you have created.
While I may not be McConaughey yet, I think I can get pretty damn close now!
Jordan
“The Launch Files helped me land my dream celebrity client!”
Alex is absolutely right, if you can dream it, you can do it – and she can help you every step of the way. Any program Alex launches, I will always buy.
Anastasiya T.
Launch Files Student
“The Launch Files helped me land my dream celebrity client!”
Gosh, I’m so grateful for Alex and her willingness to share her know knowledge of all things copywriting, landing clients, and building a freelancing business from scratch – what a literal blessing! My Launch Files portfolio was based on two reality stars’ online businesses, so once I finished my portfolio, I wrote them a juicy email, included my portfolio, and they actually answered my email and hired me! Now I’m working with them on a consistent, monthly basis updating their website, writing email campaigns, blog posts, and more! Alex is absolutely right, if you can dream it, you can do it – and she can help you every step of the way. Any program Alex launches, I will always buy. Thank you for giving us the courage and tools to change our lives!
Anastasiya T.
“Exploded my business (and skill set!)”
After almost a year of offering copywriting, I am booked out for the next six months. And making more than I thought possible.
Savannah Adcock
Launch Files Student
Exploded my business (and skill set!)
I found Alex when I was a stay-at-home-mom/side-hustling web designer. I had always loved writing so I offered to write for my clients’ websites for free. After a while, I decided to get formally trained in writing copy so I could start charging.
What I didn’t realize was that copywriting was actually the service my clients were wanting most.
Copy Posse dramatically expanded the services I could offer to my clients, and it was services they needed desperately. After almost a year of offering copywriting, I am booked out for the next six months. And making more than I thought possible.
If you think you won’t have time, I was a breastfeeding mom of two running a business when I did the program (during a pandemic). It’s not always easy, but it’s worth it.
If you feel called to do this program, I would encourage you to take the chance on yourself and do it! Stay committed and you will make your money back (and likely launch an entire career).
Savannah Adcock
“Launch Files launched my new career!”
I went through a huge career change after realizing I was chasing a path to make other people happy. I started researching this time last year (2020) and I found your YouTube and devoured all the wonderful content you put out! I took the plunge with the “Write & Ignite” course and I was HOOKED. Right after that course, I immediately purchased the Launch Files and I got to work. Again I was blown away by all the value you provided.
Alexa Pavan
Launch Files Student
“Launch Files launched my new career!”
I went through a huge career change after realizing I was chasing a path to make other people happy. I started researching this time last year (2020) and I found your YouTube and devoured all the wonderful content you put out! I took the plunge with the “Write & Ignite” course and I was HOOKED. Right after that course, I immediately purchased the Launch Files and I got to work. Again I was blown away by all the value you provided. I could feel your true love for making marketing “less douchey” and more empathetic.
At the same time, my current employer, a scuba diving company, hired a web development company to build out a whole new website. I knew this was my chance. I offered to write all the web copy (in addition to my normal duties and still paid) and they enthusiastically gave me the task. This was the beginning of 2021.
Since then, I have written website copy for another marine service industry company and they want to keep working with me! Meaning I have two clients! They already said they want to tell others about me and my services!
Now I’m transitioning to remote work with my current employer as one of my main retainer clients and one more client with ongoing projects. I was originally trying to go to the medical field to help people, now I’m helping small business owners make money! I am over the moon and I have Alex Cattoni and the Copy Posse to thank for it!
Alexa Pavan
“I even got a client before I was finished with the program…”
She’s very comprehensive, covers all the bases, fills your toolkit of copywriting skills to the brim and also she’ll help you with onboarding clients, discovery calls… all those things you need to get your copywriting business started.
Tracy McGuire
Launch Files Student
I even got a client before I was finished with the program…
I highly recommend this program. I’m an alumnus of both the Launch Files and the Write & Ignite Challenge and I tell you — Alex’s programs are the best. She’s very comprehensive, covers all the bases, fills your toolkit of copywriting skills to the brim and also she’ll help you with onboarding clients, discovery calls… all those things you need to get your copywriting business started. Hey — I even got a client before I was finished with the program, so it’s well worth the investment!
Tracy McGuire
“A Copywriting Program That Gives You Real Results.”
I had my doubts and fears about copywriting. Let alone my imposter syndrome kicking in. Like ‘Who am I to be a copywriter? I’m not talented in that way.’ Alex and her team crushed all doubts I had within a week. Her ease to teach, keeping everything uplifting and positive, was like a big bear hug that I gladly welcomed.
Jonathan Vane
Launch Files Student
“A Copywriting Program That Gives You Real Results.”
I had my doubts and fears about copywriting. Let alone my imposter syndrome kicking in. Like ‘Who am I to be a copywriter? I’m not talented in that way.’ Alex and her team crushed all doubts I had within a week. Her ease to teach, keeping everything uplifting and positive, was like a big bear hug that I gladly welcomed. She was always there for any questions that I had, and it’s her and her team actually answering! It’s not some robot giving general feedback. She will help you with very specific problems you come across pertaining to your own portfolio. It’s amazing. I was scared about the financial investment at first, but it’s money well spent. Now, I have my portfolio and my confidence to go out into the world and be a successful freelance copywriter.
Jonathan Vane
“Alex gives the hottest tips and inside scoop so you can make your first 10k in a month…”
In week 3, I landed a gig that paid $3500. By week 7, the same client happily referred me to other high-ticket clients in their industry, leading to an additional contract for $800. Four short months after completing Alex’s copywriting program, I made my first 10k by closing a $6500 contract.
Sean Kivi
Launch Files Student
“Alex gives the hottest tips and inside scoop so you can make your first 10k in a month…”
Before the Copy Posse Launch Files, my business was dying a slow, painful death. I had no leads in my pipeline and no idea how to turn my business around. Every day I dreaded waking up in the morning because my anxiety was through the roof. I’d bite my nails so short my fingers would bleed. My partner was ready to kick me out of the house because I was always in a horrible, stressed-out state.
That all changed with the Copy Posse Launch Files. In week 3, I landed a gig that paid $3500. By week 7, the same client happily referred me to other high-ticket clients in their industry, leading to an additional contract for $800. Four short months after completing Alex’s copywriting program, I made my first 10k by closing a $6500 contract.
I stopped ripping out my hair and tossing and turning at night because I know I have the skills needed to chase my dreams. My day now consists of waking up when my body feels I’ve had enough sleep. I don’t turn down opportunities with friends because of “work”, and I travel where and when I want without the hassle of requesting time off from a boss that scrutinizes me when I need a mental health day!
The Launch Files can change your life, so if you’re unsure of taking this course, go for it. It’s impossible to not make money with the content you’ll learn.
Sean Kivi
“I landed a $80,000 a year copywriting job…”
This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice.
Dayana Aleksandrova
Launch Files Student
“I landed a $80,000 a year copywriting job…”
This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice. But…when I first found the Copy Posse I was skeptical. “Is this Alex just another coach on the internet out to get my money??” The more I watched her YouTube channel and DMd her on Instagram, the more I realized that she truly cares about each and every one of her students. So I took a chance.
Fast-forward to my results: after taking the Launch Files first, I landed a $80,000 a year copywriting job at a startup. After taking the Launch Pad Season 2 in 2021, I finally went freelance and landed a huge and very well known client in the industry, Ad World along with freelance clients ranging from language coaches to beauty and wellness brands. What can I say, I thank the gods of the Internet EVERY SINGLE DAY that I found Alex Cattoni. I’d do it all over again!
Dayana Aleksandrova
“The Only Copywriting Program You Need to Make A Career Change”
With Alex’s teaching and mentorship, I already have everything needed to go far on my copywriting journey!
Yuxuan Liu
Launch Files Student
“The Only Copywriting Program You Need to Make A Career Change”
Making a career change is hard. I was torn between two options: either keep my current job or find something new that I can fully engage with. I was searching every day, talking with friends and professors from college about my inner struggle. Until I found Alex and copywriting on Youtube. Instantly I could feel the positive energy from Alex and the way she explains copywriting really caught me psychologically and emotionally. After watching many of her videos, I got more curious about this magical Copywriting thing, then I joined the Launch Files program and started my copywriting journey. I was tickled, anxious, and excited about this new adventure. It was like seeing the light at the end of a tunnel. It happened really fast. After about two and a half months training, and finishing revising my campaign emails one day, I took a long walk and told myself: “this is your second chance to learn a life-changing skill, study and practice together with the master.” A big discovery I had in the past several months is about mindset shift. I was living like many others, having the “employee mindset”: get a degree, work for an organization and have the job security. But as I got increasingly disenchanted with work reality and going through the Copy Posse Launch Files program, I came up with a solution: keep my current job for now while learning the copywriting craft and it may possibly open a new door for me! All this is because of Alex and what she offers: a one of a kind copywriting program. The Launch Files program covers the foundations of copywriting, such as writing sales pages, landing pages, campaign emails, basically everything a new copywriter needs to learn and master. Alex would also give her guidance on how to be a professional copywriter, rock solid advice to someone new to this field. She really knows about copywriting, and she cares about her students. And that’s why the Copy Posse is unique. Now, I know that copywriting is a highly valuable and marketable skill. With Alex’s teaching and mentorship, I already have everything needed to go far on my copywriting journey! I’m grateful for Alex and her team, not only for helping me to acquire a new skill, more importantly, I know that having this skill will set me free one day! Thank you!!
Yuxuan Liu
“The Launch Files gives you everything you need.”
Before I joined the Launch Files, I had just quit my full-time job in the finance world to dive head-first into copywriting. I struggled tremendously for the first few months. I couldn’t find clients, I had self-doubt, I wondered if my skills were even good enough… Then I came across the Launch Files. Before I jumped into that program though I enrolled in Own The Inbox because I wanted to be an email copywriter (which I am now). Alex does SUCH a great job at packing SO much value into her courses, I just knew Launch Files was going to be the ultimate course for me.
Bridget
Launch Files Student
“The Launch Files gives you everything you need.”
Before I joined the Launch Files, I had just quit my full-time job in the finance world to dive head-first into copywriting. I struggled tremendously for the first few months. I couldn’t find clients, I had self-doubt, I wondered if my skills were even good enough… Then I came across the Launch Files. Before I jumped into that program though I enrolled in Own The Inbox because I wanted to be an email copywriter (which I am now). Alex does SUCH a great job at packing SO much value into her courses, I just knew Launch Files was going to be the ultimate course for me. I love her Q&As, the content is amazing and broken down so well. And the best part is you’re actually building a portfolio as you go through the course. After finishing it, I had more confidence in myself to pitch to clients. Now I’m making 3x as much money as I made at my corporate job 1 year ago and I finally feel like I’m doing something fulfilling. I’m building my dream life and it has never felt better! Thank you Alex. You never fail to impress!
Bridget
“I thought it would be the perfect springboard to develop copywriting skills from scratch! But it gave me so much more than just that!”
All potential clients I’ve spoken to have been completely blown away by my approach to copywriting, and take my suggestions seriously, even though I’m a newbie.
Meher Uddaraju
Launch Files Student
I thought it would be the perfect springboard to develop copywriting skills from scratch! But it gave me so much more than just that!
I joined this course just 3 months after I first heard of copywriting, and 30 days after I decided to make a career for myself in it (so, I’m as green to the industry as it can get).
The Launch Files program guided me from there to now being able to write multiple types of conversion copy for businesses. Every session is so insightful and power-packed, I learn something new every time I re-watch one.
Alex really simplifies the entire process of copywriting into easy-to-follow steps that you can apply to create great copy, every time.
My bonus takeaway from the course — All potential clients I’ve spoken to have been completely blown away by my approach to copywriting, and take my suggestions seriously, even though I’m a newbie. This is because I’m able to talk to them about the larger picture of marketing their business and brand positioning to their audience – and how copywriting fits into that picture. Something that Alex really focuses on throughout the program, and has really given me an extra edge.
Meher Uddaraju
“Take The Copy Posse Launch Files & Launch Into Copywriting Success!”
By the time I completed module 3, I landed my first 12-month contract and made $12k!
Christina
Launch Files Student
Take The Copy Posse Launch Files & Launch Into Copywriting Success!
Born a content writer, I lacked direction and process and wondered if I’d make it. I found Alex on Instagram and finally signed up for her Launch Files self-study program! By the time I completed module 3, I landed my first 12-month contract and made $12k! I LOVE Alex’s teaching style, she’s engaging and present, and you can see the work and energy she puts into her courses and students. I look forward to taking more of her training and growing my business! Thank you, Alex!!
Christina
“The Holy Grail of Copywriting Education!”
Investing in Alex’s program was hands down one of the best decisions I’ve ever made. I’m forever grateful for everything she has done, and the best thing is that my journey has only just begun. Thank you, Alex!
Juan Franco
Launch Files Student
“The Holy Grail of Copywriting Education!”
I took action and didn’t regret it…
I was on a mission to find the BEST education that would help me start my copywriting business. I scoured the internet, hoping to find a course that would actually teach me something valuable. However, all I found was these BS and lame courses teaching useless information. I was very disappointed.
Lucky me, I found Alex, her amazing program, and her community. When I joined the Copy Posse I had my expectations very high. The best thing is that it blew my mind with all the information and useful stuff I was learning within only 2 weeks in the program.
I realized very quickly that she genuinely cares. She treats her students like family, providing amazing support and guidance. I don’t think you can find something like this anywhere else.
investing in Alex’s program was hands down one of the best decisions I’ve ever made. I’m forever grateful for everything she has done, and the best thing is that my journey has only just begun. Thank you, Alex!
Juan Franco
“I found the structure and reliability I needed!”
Her programs are well-structured and profound.
Patricia
Launch Files Student
“I found the structure and reliability I needed!”
There are actually so many positive things to say about Alex and her programs. She is a brilliant teacher and a caring person who has a deep understanding for the needs and necessities of her students. She teaches from the heart right where her love for copywriting and marketing roots. With the Copy Posse Launch Files, I found the structure and reliability I needed! Her programs are well-structured and profound. I could always rely on her material, taking one step after another and reaching the weeks’ goals in a breeze… almost ????. A lot of the learnings I didn’t notice at first, but everything around the Posse seems to be designed to increase your abilities to work for yourself, grow and live the life you dream of. I never want to miss this experience! So, if you’re looking for a great place to start or to level up, hop on!
Patricia
“The Launch Files changed my life.”
What I learned from Alex was the best investment and who better to learn copywriting from than the person that has mastered it.
Kyle
Launch Files Student
The Launch Files changed my life.
As dramatic as my headline sounds it true. For the past year I have wanted to get into copywriting but life had other ideas and I also had no idea where to start, so I binged watched Alex’s videos on YouTube and only became more inspired to pursue copywriting as a career. I procrastinated buying the launch files for 3 months, as I don’t have much money because I work at Tesco, so spending that amount of money was extremely daunting. But what I learned from Alex was the best investment and who better to learn copywriting from than the person that has mastered it. I am currently on week 4 so there is still a long way to go but if I could make the choice to buy the launch files again I would do it 100x over.
Kyle
“I hit my first $1750 working for an 8-figure agency!”
She KNOWS what she’s talking about and the vibes are super fun in the launch files community.
Chandni
Launch Files Student
I hit my first $1750 working for an 8-figure agency!
I loved the storytelling section and the psychological triggers. The way she teaches and even her workbooks still come in handy after a year of joining her program. She KNOWS what she’s talking about and the vibes are super fun in the launch files community.
Chandni
“A transformational experience!”
Εverything is laid out in a very clear and strategic way with one clear purpose in mind: to help you gain a set of very high-value skills that will serve you for life.
Natali Lekka
Launch Files Student
“A transformational experience!”
I came to the Copy Posse knowing very little about copy and I am leaving with a beefed up portfolio containing the most important and sought-after copy assets in the digital market space. I absolutely loved watching the video trainings and doing the exercises. Εverything is laid out in a very clear and strategic way with one clear purpose in mind: to help you gain a set of very high-value skills that will serve you for life.
Throughout the course, my partner kept asking me: “who is this lady I keep seeing in the videos every day?” Well, I can’t wait to tell him that he’ll be seeing a lot more of her from next year as I just signed up for the Launch Pad — I mean I had to, right?
If the Launch Files are so amazing, imagine what the Live version is going to be!!! Bring on 2022, the year I use my newly-acquired superpowers to change the world!
Natali Lekka
“No one was a bigger skeptic than me…”
So I never buy online courses… I’m pretty cynical and spent hours actively looking for bad reviews of this program, but there were none (obviously!). In the end, I went with my gut and took the plunge, and as soon as I did it was clear I’d made the right choice!
Mel Kamalvand
Launch Files Student
“No one was a bigger skeptic than me…”
So I never buy online courses… I’m pretty cynical and spent hours actively looking for bad reviews of this program, but there were none (obviously!). In the end, I went with my gut and took the plunge, and as soon as I did it was clear I’d made the right choice! From the moment you join you get such a warm welcome and feel supported all the way through. Alex and the team really care about your success and have put so much work into the course, which packs a huge punch. I can’t wait to see what they do next!
Mel Kamalvand
“Alex gave wings to my dreams.”
Trust me when I say, once you are in, you wouldn’t want to be out. Don’t think twice!
Muskaan Nagpal
Launch Files Student
“Alex gave wings to my dreams.”
I know, I know, this sounds cliche. But, hear me out! I was a college pass out almost a year ago, wandering here and there in search of a job, and hating my previous job. Wanting to have a dream life, traveling the mountains and the beaches, without affecting my work. And thinking that it’s impossible to fulfill this dream. And then, this wonderful girl entered my life, my heart, and my brain. Starting from her YouTube videos, today, I am a Launch Files grad, enrolled in the Own the Inbox challenge and the Write & Ignite challenge programs. Trust me when I say, once you are in, you wouldn’t want to be out. Don’t think twice!
Muskaan Nagpal
Ignite Your Copywriting Business Now With The Copy Posse Launch Files
If you missed out on the last Season of my live Copy Posse Launch Pad coaching program, or it was out of your budget, this is your chance to get access to the SAME training at a massive discount.
In this video program, I’m sharing everything I’ve learned over the last 10+ years.
You will get direct access to the same techniques, strategies and formulas that I used to build a multiple 6-figure copywriting business from scratch (long before I ever started the Copy Posse).
Before I created this program, the only way to get this level of training from me was through my $1000/hour strategy sessions, reserved only for my partners and clients…
Or, by joining my live Launch Pad program which only happens once a year (with a much higher price tag)…
Or, by being part of my high-level REIGN membership, which will cost upwards of $10,000 when I reopen the doors.
But with the Copy Posse Launch Files, you’ll get lifetime access to my highest-level copywriter training at a fraction of the cost.
In just 8 weeks from now, you’ll walk away with expert know-how, timeless copywriting methods and proven formulas (that you can use in combination with A.I. to supercharge your creative output)…
AND have a complete and compelling portfolio that you can use to approach clients with unstoppable confidence.
What You’ll Get With This Program
Future-proof your copywriting business and skyrocket your results with these special FREE bonuses…
BONUS TRAINING
3 x A.I. Copywriting Workshops With Alex & the Reignmakers
Enroll in the Copy Posse Launch Files today and get access to three video workshops with me and members of my high-level membership program, REIGN.
During these video sessions, you’ll learn the Copy Posse’s personal techniques, prompts and tips on how to create specific, relatable and relevant copy using the foundational Launch Files formulas in combination with A.I.
Because – remember – when it comes to leveraging these emerging tools, your output is only as good as your input and a shortcut only works if you know where you’re going.
By following proven formulas and timeless strategies, you’ll be able to more effectively utilize A.I., streamline your copywriting process and produce output that actually makes sense.
In each video workshop, you’ll get a real-time preview of how to use A.I. to create an accurate customer profile, generate attention-grabbing hook ideas, and produce powerful benefit-rich source copy in WAY less time.
$1,500
Yours FREE With The Copy Posse Launch Files
BONUS MINI-COURSE
How To Become A Client Magnet
(Proposal Template, Video Training & Masterclass)
Jay Clouse, Founder of Freelancing School & Host of The Creator Science Podcast
In this insanely valuable mini-course, you’ll get access to Jay’s proven and customizable Proposal Template and Video Training where you’ll learn his step-by-step process for creating a powerful and memorable proposal that will amplify your credibility and fast-track your copywriting business. To top it all off, as part of this bonus package, you’ll get an exclusive masterclass training where I interview Jay on his strategies for finding and reaching out to new clients.
$1200
Yours FREE With The Copy Posse Launch Files
AND get your entire Launch Files investment BACK when you upgrade to my live coaching program…
FUTURE LAUNCH PAD CREDIT
$2000 Credit For Copy Posse Launch Pad
My once-a-year LIVE coaching program is priced upwards of $3,000, but when you enroll in the Copy Posse Launch Files today, you’ll get a full $2000 Launch Pad upgrade credit.
Yup – that means when you enroll in any future Season of the Launch Pad, I’ll give you your $2000 BACK in the form of a discount (you’ll only pay the difference).
That’s better than street cred if you ask me and you don’t have to wait till January to get started…
You can ignite your copywriting business right NOW and choose to upgrade to the live coaching experience in January if you want the extra support and live coaching.
$2,000
Yours FREE With The Copy Posse Launch Files
Start Today & Pay Way Less
My team and I refined and streamlined years worth of wisdom into this video training program…
So that you have everything you need to ignite your copywriting business this year and get results at a waaaaay lower price than my exclusive once-a-year live coaching program.
You’re about to get the HOTTEST marketing and copywriting training you need to build your portfolio and get paid to write – in only eight weeks…
At a fraction of the price.
All you’ll pay for lifetime access to this proven step-by-step program is $1997.
Or, choose the easy 3-pay option and get access for just $757 today, then 2 more monthly payments of $757.
This one-time investment in yourself is fully write-off-able and an amount you could easily make back with your very first client or campaign after taking the Launch Files… like many of my previous students have done.
PLUS – you’ll get immediate access to our private Launch Files community to ask questions, get support and connect with the Posse in real-time (including successful freelance copywriters who were in your shoes not long ago – and now have thriving businesses).
Stop putting your dreams on hold…
Let me help you ignite your business so you can reclaim your freedom, fuel your passion and absolutely dominate your year ahead.
All I ask in return is for your full commitment to show up, rep the Posse well, actively participate in the program and use these copy powers of persuasion to sell products and services that genuinely help people.
Do we have a deal?
By the end of this program, you’ll…
The Copy Posse Launch Files Includes…
PLUS these 3 special bonuses…
PAYMENT PLAN
Pay just $757 today! Then two more monthly payments of $757.
$1197 x 3
$757 x 3
Frequently Asked Questions
Once you join through our secure order form below, you’ll receive an email to confirm your enrollment and access to Week 1 of the Copy Posse Launch Files in your private Posse Portal so you can get started right away.
You’ll also be invited to our private Facebook group to meet your fellow Launch Filers.
The remaining modules will unlock every 7 days for the next 8 weeks – to give you time to soak it all in and apply the concepts you learn.
But don’t worry — you’ll get instant access to the bonuses right away.
The Copy Posse Launch Files is specifically designed to equip you with modern copywriting principles and techniques that are working today.
The program gives you the foundational strategies and proven formulas you need to not only craft copy that connects and converts — but also capitalize on emerging trends and A.I. tools by using this knowledge to generate powerful results and supercharge your copywriting.
You’ll get step-by-step training with every module (along with access to video Copy Critiques and the Q&A library) as I guide you through writing the most sought-after copy assets and help you build a high-converting funnel and complete portfolio from scratch.
In the Launch Files, I dive deep into the specific skills, techniques, and assets a new copywriter needs to get started so they can craft messaging that today’s businesses need and today’s audiences yearn for – and get paid for it…
To date, over 1000 copywriters, marketers and business owners from around the world have used the skills they learned from this program to ignite their copywriting businesses…
And because strategies and formulas I teach are rooted in foundational marketing principles, they pair perfectly with A.I. tools today and provide the perfect prompts to supercharge your copywriting and streamline your creative process.
Time and time again, my students have used the Launch Files frameworks to future-proof their skills, impress their clients and produce original, relevant and relatable copy that gets results.
This is a self-guided program that lets you set your own pace to complete each module. However, we encourage students to follow the schedule designed for the program, which is between 8-10 weeks!
You’ll also want to watch the Copy Critique videos to get valuable feedback and insights on every messaging and copy asset covered in the Launch Files, and browse the Q&A library for any other pressing question or roadblock you might have on your journey.
So you’ll want to put aside 2-3 hours a week to watch these videos, plus a couple more hours a week of writing time.
Our Copy Critique videos give you an over-the-shoulder look as our Copy Posse Coaches review different program assets written by actual Copy Posse students.
These “hot seat” sessions were recorded in the latest season of my live copywriting coaching program, the Launch Pad, earlier this year.
These critiques are a super valuable way for you to understand how each copy and messaging asset should flow, and give you tips for refining and optimizing your own copy as your build your program portfolio!
This program is a rare opportunity to access insider coaching and training knowledge from me for a fraction of what I charge my clients.
With the Copy Posse Launch Files, you’ll walk away not only knowing the exact copywriting techniques that are working today to generate high-performing and high-converting copy… but you’ll also have an ultimate shortcut to building a successful copywriting business. You’ll learn in 8 weeks what took me 8 years to figure out.
That’s why the Copy Posse Launch Files is not for those who want to “try it out” and half-ass their way to a copywriting business… or swipe my training and then ditch. I’m fiercely committed to protecting the integrity of the community and inviting only those who are committed to show up and take action. That’s why there is a strict no-refund policy on this program.
Absolutely! When I launch the next season of the Copy Posse Launch Pad, you’ll be able to roll the full price forward as a credit. This $2000 future discount means you’ll get your full investment in the Copy Posse Launch Files back and it also GUARANTEES you a coveted seat in the next LIVE coaching program.
Given the amount of love, time and energy that goes into the Copy Posse Launch Pad, at this point I’m only committing to one intake a year, which puts the next enrollment in January.
But I don’t want you to have to wait that long to learn the high-converting techniques you need to ignite your copywriting business.
When you join the Launch Files, you can get started RIGHT NOW and you’ll be one step ahead of the rest of the class when you join the next Season of the Launch Pad.
This program will help you produce some of the most in-demand copy pieces in the industry today to give you the confidence and the portfolio you need to approach your dream clients. In fact, many of my students got clients before the program even ended!
But here’s the thing, I’m a copywriting coach, not a recruitment coach. While I will do everything I can to share with you my best practices, steps and strategies on how to get high-paying clients from my own experience, it’s up to you to implement and take action!
To help you out, I’ve sought out the world’s leading freelancing expert, Jay Clouse, to offer expert wisdom in the area of getting clients! When you get the Copy Posse Launch Files now, you’ll get Jay’s Client Magnet Mini-Course totally free.
PAYMENT PLAN
Pay just $757 today! Then two more monthly payments of $757.
$1197 x 3
$757 x 3