Learn The Modern Marketing Skills, Copywriting Formulas & Messaging Strategies You Need To Stand Out & Get Paid In 2025
Doors Close In:
8-Week Copywriting Coaching Program To Start Making Money At Home
It’s here! Season 6 of the Copy Posse Launch Pad is now open for enrollment.
In this LIVE once-a-year coaching and mentorship experience, expert copywriter, award-winning marketer and founder of the Copy Posse, Alex Cattoni, will teach you the modern messaging strategies that businesses AND audiences desperately crave today.
Whether you’re a copywriter ready to build an impressive portfolio so you can approach new clients with unstoppable confidence… or you’re a business owner who wants to craft your own high-converting sales funnel from scratch—you’ll get Alex’s proven frameworks and formulas to stand out, build trust and get real results in the age of AI.
Get direct access to brand new video trainings, live group coaching, real-time copy critiques and Q&A sessions with Alex and her team of Copy Posse coaches—PLUS the proven tools, accountability and community support you need to ignite your business, stand out and get paid in 2025.
The Dreaded Copywriter Catch-22
If you’ve ever dreamed of getting paid for your words while working from cafes, at home while your little one naps, or while traveling the world…
You were made to be a copywriter, my friend.
However, chances are, you’ve wondered more than once what copywriting really looks like 🧐
Are there really people out there who will pay me to craft their messaging?
Can I really become a copywriter even if I have ZERO experience?
Can I really write from home and make money while working a 9-5?
Is it really possible to make a GOOD living as a copywriter NOW?
You bet your booty it is and I have over 16 years of experience and thousands of copywriting students to prove it…
But here’s the biggest predicament every new copywriter faces…
You can’t get hired without a portfolio and you can’t build your portfolio without getting hired!
If you’ve thought about starting a freelance copywriting business or side hustle, you may have found yourself battling this dreaded catch-22…
Or, if you’re already a copywriter, maybe you’re unsure if you’re including the right writing samples in your portfolio to stand out and catch your dream clients’ attention…
Or, maybe you lack confidence in your work and have no idea if it’s any good, so you are terrified to put yourself out there…
Or, if you’re an entrepreneur, coach or content creator…
Maybe you want to create more impactful and meaningful messaging that stands out and attracts your dream customers, but you’re worried that you won’t be able to compete with the crapload of AI content flooding the internet right now…
And to make matters worse, the hot mess of information online lacks the curated and guided support you need to learn REAL skills that’ll pay your bills…
So you can finally escape the grind, take control of your income and create a life on your own damn terms.
I have been exactly where you are, and in my 15 years as a copywriter, I’ve found that most online copywriting courses offer nothing but generic one-size-fits-all templates, outdated tactics or douchey sales strategies…
And they don’t teach you what it actually takes to become a highly-paid, sought-after and completely irreplaceable copywriter from scratch.
The truth is – there is so much crappy, irrelevant and unreliable content being published online that the Internet has become an even bigger yawn-fest than it was before…
And that is great news for you…
Because RIGHT NOW, the smartest brands and businesses are doubling down on their messaging so they can rise up above the noise and truly connect to their audience…
And this means – you guessed it – they desperately need real copywriters who actually give a shit.
In fact, the demand for copywriters has GONE UP as more and more businesses fight to stand out in this post-AI marketing landscape.
They’re not just looking for writers—they want strategic thinkers who can craft messaging that cuts through digital fatigue and creates real connection in an increasingly automated world.
That’s why, in the Copy Posse Launch Pad, I don’t only equip you with foundational copywriting principles and marketing strategies that you can use in combination with AI to produce high-quality and impactful messaging…
But I’ll guide you step-by-step as you write an impressive portfolio that oozes with emotion, originality and personality that no tool or fool could ever replicate.
Simply put, give me eight weeks and I’ll give you what you need to make your empathy your undeniable edge and ignite your copywriting business from scratch.
Plus you’ll get hands-on, real-time feedback from our team of rad Copy Posse coaches and mentors every single week as they rally behind you, keep you accountable, answer your questions, and help you finish the program strong. As we always say, no Posse left behind!
3 Ways The Copy Posse Launch Pad Will Help You Get Paid To Write
- Discover the modern copywriting techniques businesses need to cut through the noise and build trust, so you know exactly how to write persuasive, authentic and high-converting messaging that can outlast any trend and outperform any robo-copy.
- Learn key psychological triggers and persuasion principles that will help you get inside the minds of your customers, understand their evolving needs, evoke emotion and inspire action (plus common copywriting mistakes you must avoid in today’s highly skeptical market).
- Get access to the proven copywriting formulas I’ve used to craft multi-million dollar campaigns for myself and my high-paying clients (I’ll walk you through how to write an entire sales funnel from scratch—landing page, ads, sales page and emails).
- I’ll guide you step-by-step as you write your dream client portfolio — with easy-to-follow video training, live group coaching and critiquing calls with your coaches every week, extra live Q&A sessions with me, and access to the Posse team.
- It took me 8 years to develop this proven and streamlined process. In the Copy Posse Launch Pad, you’ll get the ultimate shortcut to igniting your copywriting business in just 8 weeks.
- By the end of the program, you’ll have highly sought-after copywriting skills AND an impressive portfolio that positions you as a strategic partner—not just a writer—and will make clients choose YOU above anyone else (and want to pay you again and again and again).
Hey, I’m Alex. Like you, I’m a writer at heart and an entrepreneur by design who craves freedom, connection and adventure. In 2008, I put law school on hold and moved to Malaysia to accept an internship at one of the world’s leading online personal growth publishers, Mindvalley.
Since starting my freelancing business in 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
It is my conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling…
But during my decade of working behind the scenes in the marketing world, I noticed a dangerous divide in the industry.
While there were a lot of brilliant and authentic copywriters out there, many still used manipulative, hypey and severely outdated sales tactics that I just didn’t vibe with…
That’s why in 2020, I rallied the Copy Posse — the raddest, baddest crew of copywriters, marketers, and entrepreneurs from around the world to join me on my mission to de-douchify the Internet, redefine modern marketing and build an empathy empire.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped over 500,000 rad humans find more freedom, have more fun and sell more products and services without selling out on their integrity…
And we want to help you do the same.
I’m SO excited to crown you as a member of my exclusive once-a-year copywriting and coaching program — the Copy Posse Launch Pad Season 6!
Welcome to the new school of copywriters,
“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
Vishen Lakhiani
Founder of Mindvalley.com
“You can really feel the humanness in what Alex does”
“Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She’s been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has. Anytime Alex comes to train in the Smart Marketer community, our students absolutely love it. She makes it fun, but she also knows how to actually teach something so that it’s actionable.”
Molly Pittman
CEO of Smart Marketer
“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you’ll see why she was the obvious choice for Digital Marketer’s 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you’ll take the opportunity to learn from her as well. She is, in a word, extraordinary.”
Shawn Twing
Copywriting Expert & Co-creator of
The Modern Marketing System
“Alex is one of the sharpest minds”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she’s so stinkin’ good at teaching others how to do the same. It’s why I asked her to come and share with my highest-level mastermind and why I’m always soaking up her genius.”
Stu McLaren
Founder of Membership.io
“She always over-delivers the best tactical, field-tested wisdom”
“It has been such a privilege having Alex on our big stages and as a teacher in our ecosystem. Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field tested wisdom when it comes to marketing and branding. If I could have Alex speak at all my events, I would. And it’s common to have my phone pinging off the hook with positive feedback on comments whenever she shares.”
Giovanni Marsico
Founder of Archangel Academy
“She genuinely gives a sh*t about your business (and you!)”
“Working with Alex is seamless and exciting, and you get incredible results! Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around.”
Connor Beaton
Founder of ManTalks.com
“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
Blair Gorman
Founder of Numerologist.com
What You’ll Learn In This 8-Week Posse Program
Copywriting is WAY more than words on a page. The key to being a successful and highly-paid copywriter is understanding the psychology, sequence and steps of the buyer’s journey—from the first touch point to the final sale. That’s why, we’ll start by exploring the key components of a high-converting marketing funnel. You’ll identify the kind of product and business you want to write for, map out the copywriting assets in your portfolio and discover the #1 secret to writing words your clients and customers will drool over. (HINT: Every product is different and this simple exercise will make sure you start right and STAND OUT).
One of the BIGGEST mistakes a copywriter can make is NOT getting into the minds of their customers as soon as humanly possible. In this module, I’ll walk you through 23 key psychological triggers for attracting the RIGHT customers and keeping them coming back for more. You’ll learn how to craft your ideal customer persona, predict their core fears, needs and desires, and craft relatable messaging that’ll make eager buyers tick and click. WARNING: After this training, your copy will be dripping with so much empathy, you may be accused of being a “copywriting psychic”.
Storytelling is the soul of exceptional copywriting. It creates believability, trust and authority, and is the most powerful way to inspire your customers to take action! Stories evoke ALL your audience’s senses and emotions in a way that no other form of communication can. When you learn the RIGHT WAY to sell with story, your copy practically writes itself. In this module, you’ll learn 8 proven storytelling formulas you can use in your messaging and create your very own story structures for your portfolio pieces.
No matter our product, service or niche, we are ALL in the attention and retention business. So, arguably, the most important skill in copywriting is creating show-stopping headlines and hooks. While bite-sized, these punchy phrases can be the difference between copy that converts and copy that flops. So in this module, you’ll learn how to hook and hold your customers’ attention with nothing but powerful and precise wording. As I like to say, the right phrase PAYS!
When writing a sales page, there are 10 conversion principles that you must include in your copy to build trust, create authority and boost conversions. I created this coveted 10-Point Offer Map to use exclusively with my private clients, partners and high-level members. Everyone else has to pay $1000 to get access to this. Not you though – when you join the Copy Posse Launch Pad, I’ll give it to you, along with everything else you need to write a seriously high-converting offer using these 10 proven principles.
Now that you’ve got a compelling story, headline, hook and offer — it’s time for you to put all the pieces together and write your sales page! A sales page is the central piece of copy in any marketing campaign. It’s the money page – the conversion point where your customers make the decision to buy or fly. Writing a sales page is a dream project for any copywriter. It’s what your clients will pay the most for and, therefore, is the most powerful asset you can have in your portfolio.
A marketing campaign is incomplete without the front-end copy pieces that’ll take your prospects from first click to final conversion. In this module, we’ll round-out your funnel as you write the perfect ad + landing page combo for your newly-minted sales page – the one-two punch to perfect your portfolio. You’ll learn the fail-proof frameworks for ads and landing pages that convert, as well as the single most important element that SO many copywriters and entrepreneurs forget when creating ad campaigns.
Email Marketing is still one of the most important strategies today to grow a loyal customer base, build trust with your audience and create automated conversions after-the-fact. In this module, you’ll learn how to write a personalized and persuasive email campaign that’ll turn new leads and into raving fans. Ahhh yes, the final piece to your portfolio that will have your clients and customers falling in love with you.
Woo hoo!! It’s time to IGNITE your copywriting business. Now that you’ve completed all the key copy assets to include in your portfolio, it’s time to put it all together. In this module, I’ll guide you through my essential tips on how to package, position and price your services in a way that will be irresistible to new clients. We’ll celebrate in style as we close out the Copy Posse Launch Pad and get you making that money, honey!
How It Works
8 Weeks of Guided Learning
Everyone who enrolls in the Launch Pad program will start and end on the same dates (~January 20 – March 31, 2025). This is key to your learning experience as we support and uplift each other along the way. You’ll get ongoing encouragement, guidance and accountability through our exclusive Launch Pad members-only community.
Step-By-Step Copywriting Formulas
Every week, I’ll guide you through writing a different high-converting copy asset for you to add to your final portfolio and sales funnel. You’ll receive a series of easy-to-follow videos, customizable formulas, and powerful exercises to help make your writing process a breeze (and so much fun!).
Live Coaching, Critique & Q&A Sessions
You’ll get weekly live group critiquing sessions with the Copy Posse coaches where they’ll give real-time feedback, answer your questions and offer practical advice. You’ll also get 4 live coaching sessions with me where you can ask me anything. I’m here to share my industry insights, offer real-talk advice and cheer you on every step of the way.
“The Launch Pad is on another stratosphere!”
Alex has completely blown my mind with the value, the knowledge, the professionalism, the fun, and the community that she has delivered through the Launch Pad. Alex, you have set the bar – I’ve been on a lot of digital marketing courses in the last five years and the Launch Pad is in another stratosphere!
Em J.
Launch Pad Grad 2024
“The Launch Pad is on another stratosphere!”
Alex has completely blown my mind with the value, the knowledge, the professionalism, the fun, and the community that she has delivered through the Launch Pad. Alex, you have set the bar – I’ve been on a lot of digital marketing courses in the last five years and the Launch Pad is in another stratosphere!
I can’t recommend enough what I learned on this course. You’ll come out of the Launch Pad with a whole portfolio ready to launch a career in copywriting. If you’re going to choose a course, choose this one.
Em J.
Launch Pad Grad 2024
“My life has never been the same…”
The program is so much more than training – it’s a transformative journey of self-discovery where you’re equipped with all the knowledge and tools to develop a skill set that truly changes your life. I thoroughly enjoyed every moment, made new friends and finished with a valuable portfolio.
Kira
Launch Pad Grad 2023
“My life has never been the same…”
I know beyond any doubt that signing up for Launch Pad will be one of the defining moments of my life.
I attended DigitalMarketer’s T&C Summit last year, and had the honor of being in Alex’s session, and somehow I knew this was the start of something BIG! I enrolled for the Posse Eye Challenge and then Launch Pad S4… and my life has NEVER been the same!!
Within a few months I went from someone who enjoyed writing to someone confidently calling myself a copywriter and earning money from it! I have closed 6 clients to date!
The program is so much more than training – it’s a transformative journey of self-discovery where you’re equipped with all the knowledge and tools to develop a skill set that truly changes your life. I thoroughly enjoyed every moment, made new friends and finished with a valuable portfolio.
One of the biggest advantages of being part of the program (on top of everything I have already mentioned) is being welcomed into a group of people who feel like home! The marketing and business world can be a tough and intimidating space, but the Posse is completely different. It’s a group of smart, resilient, and successful individuals who are genuinely real, open and honest! It’s a group of people who support, inspire and celebrate you EVERY.STEP.OF.THE.WAY!
Alex and The Posse not only gave me the skills I needed to succeed, but also the confidence to boldly show up in my new role knowing I have them all behind me!
Thank you Alex and your team for your dedication in creating your Empathy Empire!
Kira
Launch Pad Grad 2023
“It’s an investment that will pay dividends for a lifetime.”
If you’re on the fence, take the leap. The Copy Posse Launch Pad is a life-changing experience.
Yancy
Launch Pad Grad 2023
“It’s an investment that will pay dividends for a lifetime.”
Before joining the Copy Posse Launch Pad, I was drowning in a sea of fears, doubts, and challenges. First and foremost, the fear of being judged was crippling. Writing has always been my Waterloo, and the thought of others critiquing my work terrified me. My grammar wasn’t perfect either, and I often felt like an imposter in the realm of a professional copywriter. To top it off, I was a complete newbie to copywriting, a far cry from my comfort zone in the world of math and numbers, the demands of my job as a teacher, not to mention being a mom and wife. What ultimately drove me to join the program was a burning desire for growth and a yearning to break free from the constraints that were holding me back. Alex Cattoni’s reputation as a copywriting expert gave me the confidence that this program would be the catalyst for transformation. Fast forward to my experience in the Copy Posse Launch Pad, and it’s nothing short of transformational. The supportive community, comprehensive curriculum, and Alex’s guidance have been invaluable. I’ve not only improved my writing skills but also gained a deep understanding of the psychology behind effective copywriting. The program has taught me how to craft compelling messages, captivate an audience, and ultimately persuade with precision. The fear of judgment? It’s diminished as I’ve gained confidence in my abilities. My imperfect grammar? It’s improved significantly through practice and feedback. And the challenge of switching from math to copywriting? Well, it’s been a thrilling adventure that’s broadened my horizons. The Copy Posse Launch Pad is the bridge that will take you from where you are to where you want to be in the world of copywriting. The transformation is real. I’ve gone from doubting my abilities to confidently crafting persuasive copy. While I’m still job hunting, I know it’s only a matter of time before I secure exciting opportunities. If you’re on the fence, take the leap. The Copy Posse Launch Pad is a life-changing experience. Embrace the challenges, believe in yourself, and let this program empower you. Your journey may be just beginning, but the results will be worth it. Dare to dream, and watch your copywriting skills soar. Yancy Launch Pad Grad 2023
“It was my most life-changing experience to date.”
It’s hard to put this program in words (and that’s funny because I 10Xd my writing skills in there ????). But hands down, it completely changed my mindset and stripped away any insecurity I had, and now I have the tools in my toolkit to level up and quit my 9 to 5 in the next 2 months.
Lindsay
Launch Pad Grad 2023
“It was my most life-changing experience to date.”
Do yourself a massive solid (your future self will thank the daylights outta you)… and sign up for the Launch Pad.
It was my most life-changing experience to date. I walked into the coaching program very insecure.
In fact, I was too scared to say, “I’m a copywriter,” out loud.
Imposter syndrome was riddling my bones and I was hiding behind my 9 to 5. Fast forward 8 weeks later… and I now call myself a marketing strategist who also copywrites (a UNICORN in the marketing industry).????
I now speak up (loudly) in a room full of marketers, and they listen to me and apply what I know–all because of what I’ve learned in the Launch Pad.
It’s hard to put this program in words (and that’s funny because I 10Xd my writing skills in there ????). But hands down, it completely changed my mindset and stripped away any insecurity I had, and now I have the tools in my toolkit to level up and quit my 9 to 5 in the next 2 months.
The bonuses are insane. High-level masterclasses, tools you never thought of and advice worth thousands of dollars. Oh, and don’t get me started on the support in there.
Do it (you’ll thank me later, too) ????
Lindsay
Launch Pad Grad 2023
“I got a client in Week 1 that paid for the entire program…”
The community and mindset training baked into every module of this program is second to none. The truth is I have never felt so accepted, supported and loved as I did in Alex’s community.
Rich
Launch Pad Grad 2023
“I got a client in Week 1 that paid for the entire program…”
I joined the Launch Pad because I wanted a strong understanding of how to build a sales funnel from A to Z… and boy Alex and her team did not disappoint.
Not only did I acquire the solid sales funnel foundations I was seeking…
But by leveraging Alex’s reputation, I got a client in week 1 of the training that paid for the entire cost of the program…
Which leads me to the 2nd reason why the Launch Pad is so great.
Unlike a lot of the cynicism and ugly competition that exists in other groups…
The community and mindset training baked into every module of this program is second to none.
And a special shout out to all the coaches! You guys answered ALL of my questions… I mean you didn’t drop the ball on anything!
The truth is I have never felt so accepted, supported and loved as I did in Alex’s community.
Thank you so much Alex & the Copy Posse…
Proud to be a Posse Member for life!
Rich
Launch Pad Grad 2023
“The most complete copywriting program you’ll ever need…”
Alex has created such a thorough program that there is no need to go elsewhere for copywriting training! There is also a private Facebook page for the class… and in true Alex style, she throws in a lot of bonuses!
You’ll feel confident that you have the tools to succeed as a copywriter and the portfolio to prove it!
Sue
Launch Pad Grad 2024
“The most complete copywriting program you’ll ever need…”
I first heard about Alex and The Copy Posse on YouTube. After binging on her videos, I knew I wanted to pursue copywriting, and I had no doubt that the Copy Posse Launch Pad would be the best program for me!
Alex has created such a thorough program that there is no need to go elsewhere for copywriting training! Each module includes a training video, a PDF workbook, a Q&A library, and live coaching calls. There is also a private Facebook page for the class… and in true Alex style, she throws in a lot of bonuses!
Each module builds toward creating a complete sales funnel so that by the end of the program, you’ll have created a writing portfolio that you can use to send to clients. You’ll feel confident that you have the tools to succeed as a copywriter and the portfolio to prove it!
Sue
Launch Pad Grad 2024
“This is it. The BEST one!”
This program is a golden piece. And I’m telling you this from the perspective of a person who’d spent gazillions of $ to find the best one. Well, this is it. The BEST one! And it’s not only about copywriting. It’s marketing, and branding, and strategy, mindset even. All golden! I still can’t believe how lucky I am to use this program as a starting base for my business because it saved me so much time to read and watch videos and money to spend on shitty courses. I swear I am a whole new person after finishing the program. I am realizing different aspects and implementing them in my daily life. It taught me so much about marketing, I can’t watch promoting stuff with the same eyes anymore.
Magdalena
Launch Pad Grad 2022
“This is it. The BEST one!”
This program is a golden piece and I’m telling you this from the perspective of a person who’d spent gazillions of $ to find the best one. Well, this is it. The BEST one! And it’s not only about copywriting. It’s marketing, and branding, and strategy, mindset even. All golden! I still can’t believe how lucky I am to use this program as a starting base for my business because it saved me so much time to read and watch videos and money to spend on shitty courses. I swear I am a whole new person after finishing the program. I am realizing different aspects and implementing them in my daily life. It taught me so much about marketing, I can’t watch promoting stuff with the same eyes anymore.
Magdalena
Launch Pad Grad 2022
“This is for everyone from total newbies to seasoned copywriters”
She got the title ‘Queen of Copywriting’ for a reason.
Isabelle
Launch Pad Grad 2021
“This is for everyone from total newbies to seasoned copywriters”
Let me begin by saying, Alex is absolutely fabulous and outstanding!
She got the title ‘Queen of Copywriting’ for a reason.
The Copy Posse Launch Pad, Season 2, was just the cure I needed.
I was unsure of my ability to become a copywriter. But I knew that Alex was the mentor for me to show the way.
If you’ve watched the Copy Posse YouTube videos. Then you know partly what you’re getting yourself into.
Launch Pad is structured in a way that anyone can follow along. The live videos are priceless, with so much engagement. Plus I love how Alex takes the time to answer questions during & after the presentations.
The community itself is like one tight-knit family that is rooting for you. Everyone was so helpful and supportive.
Which concludes, once you are in the Launch Pad — you’ll not only gain so much confidence in yourself but your skills as well.
This training is for everyone from total newbies like me to seasoned copywriters.
So are you gamed to level up your skills and earn your ‘Posse Powers’?
Isabelle
Launch Pad Grad 2021
“I don’t regret a single dollar I invested in this program.”
Since joining this program I personally changed in soooo many ways – I became much more resilient, I completely changed my priorities in life and I finally see a bright future ahead of me. Oh and I meet some cool international friends from Season 5, with whom I’m still in contact with although the program is finished. With some of them I might even meet in person. This is how we roll here at the Posse.
Maja
Launch Pad Grad 2024
“I don’t regret a single dollar I invested in this program.”
The whole year of 2023 I was watching Alex and Launch Pad from the sidelines… I loved her energy and the FREE value she was providing on her socials and deep down in my heart I knew she’s THE person I wanted to learn copywriting from.
BUT I didn’t have the money to invest into Launch Pad (nor Launch Files) back then. So I ended up buying some other people’s, much cheaper courses about copywriting…. and ended up completely disappointed with the way they were teaching it. I simply didn’t vibe with their pushy, sleazy tactics and frankly… what seemed to me like a totally outdated strategies.
In the meantime, the Universe took care of the money I needed for this program — and the rest is history! From the moment I joined Launch Pad Season 5, I knew I found my home! The whole community aspect of this program is out of this world and the value Alex and her hard-working team are providing is second to none. I don’t regret a single dollar I invested in this program — it’s THAT GOOD. Jam packed with value!
Since joining this program I personally changed in soooo many ways – I became much more resilient, I completely changed my priorities in life and I finally see a bright future ahead of me. Oh and I meet some cool international friends from Season 5, with whom I’m still in contact with although the program is finished. With some of them I might even meet in person. This is how we roll here at the Posse.
Maja
Launch Pad Grad 2024
“Caring coaches and amazing training for an outstanding portfolio.”
The Launch Pad was more than a program–it was an experience. Sharing ideas together with my accountability pod and in the Facebook group was always a pleasure.
Ray
Launch Pad Grad 2023
“Caring coaches and amazing training for an outstanding portfolio.”
The Launch Pad was more than a program–it was an experience. Sharing ideas together with my accountability pod and in the Facebook group was always a pleasure. I looked forward to every live call with the group and I was sad when I missed them but I’m grateful to still have the recordings.
My biggest takeaway from the Launch Pad is my newfound level of confidence. I feel almost no reservation now when I reach out to potential clients, whether it be through Linkedin, job applications, or even cold emails.
I was thinking to myself the other day when I realized… the Launch Pad has been my single biggest expense ever, and I believe it is also my most valuable. I will use what I’ve learned, my portfolio, and my confidence when reaching out to potential clients to get my first writing job and many more to come.
Ray
Launch Pad Grad 2023
“Before this, I was barely getting by and trying to DIY my entrepreneurial journey…”
Alex & the Copy Posse are waaaay ahead of their time. In a world that is always evolving, the Copy Posse provides ways to stay ahead of the game and level up. I highly recommend it!
Rebecca
Launch Pad Grad 2023
“Before this, I was barely getting by and trying to DIY my entrepreneurial journey…”
Wow!!! Launch Pad Season 4 just ended and I’m ready for lift off! Before this program I was unemployed, barely getting by, and trying to DIY my entrepreneurial journey. Needless to say, I was totally lost. Now? I have 3 clients who value my work and a discovery call on my calendar for next week! I can’t wait to see where my new found skills and killer portfolio will take me. Alex & the Copy Posse are waaaay ahead of their time. Between being part of a community who cares and having access to high-value marketing content 24/7, it’s safe to say that *this* is truly the new school of copywriters. In a world that is always evolving, the Copy Posse provides ways to stay ahead of the game and level up. I highly recommend it! Rebecca Launch Pad Grad 2023
“I never would’ve thought that I could make a full-time living as a writer!”
I’m so grateful to Alex for her guidance and wisdom – she’s truly a copywriting legend and I feel incredibly lucky to have been able to learn from her. Thank you, Alex, for everything. You’re a true gem and I feel so lucky to have found you!????
Reem
Launch Pad Grad 2022
“I never would’ve thought that I could make a full-time living as a writer!”
My pre-Launch Pad-self is now a distant memory, so much so that it’s hard to believe that it was me who enrolled on the program just 8 short weeks ago.????
Before I enrolled in the Launch Pad, I thought the freelance copywriting world was this inaccessible, mysterious world that only a chosen few could enter. The barriers to entry seemed insurmountable, especially that with the way the internet and social media have taken over, almost everyone is a writer now…????
The fact that my pesky imposter syndrome kept creeping in every time I thought about putting myself out there didn’t help either…????????♀️
Then, I found out about this program (from another course by Alex that I also completed and LOVED – Own the Inbox). I took a leap of faith and signed up because I knew that if I wanted to make a real go at this copywriting thing, I had to get some professional guidance and learn from the best. And the rest, as they say, is history.
Honestly, I still had plenty of doubts about whether an online program could actually teach me everything I needed to know about copywriting… I really believed that writing, in general, is just a God-given talent that you either have or don’t…
But Alex quickly put all of those doubts to rest…
Yes, copywriting is a talent, but it’s also a skill that can be learned and perfected with the right guidance, and she’s the perfect teacher and coach. The way she breaks down complex concepts and then provides clear, actionable steps to put those concepts into practice is nothing short of brilliant…
Really, the Launch Pad is totally unlike any other copywriting program out there – it’s so much more than just a how-to guide…
It’s an emotional journey that requires you to do some DEEP introspection to uncover your authentic voice, and then it gives you the practical tools to turn that voice into a successful copywriting business.
During the Launch Pad, something inside me really shifted. I realized that if I wanted to make a real change in my life, I had to take action and get out of my comfort zone.
It was time to start putting myself and my work out there, and that’s exactly what I did…✨
Not only have I gotten over my imposter syndrome (which still tries to rear its ugly head from time to time and that’s okay), but I’ve also found my niche as a freelance copywriter. I’m now confident in my skills and able to land high-paying clients without feeling like I’m in over my head.
Frankly, I never would’ve thought that I could make a full-time living as a writer, but after going through the Launch Pad program, I know that it’s not only possible, but it’s also INEVITABLE…
The program has completely changed my mindset around copywriting and what’s possible for me, and I’m so grateful for that.
If you’re thinking about enrolling in the Launch Pad, do it. Just do it. You won’t regret it, I promise. The results are SO worth it.
For me, since graduating from the Launch Pad (less than a month ago), I’ve already started being approached by potential clients, generating leads, and landing copywriting gigs – all while still having a full-time job. So I’m not even officially “open for business” yet and I’m already seeing results!
And most importantly, I now know that my dream of becoming a successful freelance copywriter is well within my reach, and that’s the biggest transformation of all.✨
I know it’s only the beginning, and I can’t wait to see where this journey takes me and how my business will grow over time…???? And I still can’t believe that this is my life now!
I’m so grateful to Alex for her guidance and wisdom – she’s truly a copywriting legend and I feel incredibly lucky to have been able to learn from her. Thank you, Alex, for everything. You’re a true gem and I feel so lucky to have found you!????
Let Alex help you launch your dream copywriting career too… it’s the best decision you’ll ever make.
Reem
Launch Pad Grad 2022
“I wish I had joined this program sooner!”
This is one of the best online course experiences I’ve ever had in my entire life! I had zero knowledge about copywriting when I entered the program, but Alex and her team taught me extremely well.
Ika
Launch Pad Grad 2024
“I wish I had joined this program sooner!”
This is one of the best online course experiences I’ve ever had in my entire life! I had zero knowledge about copywriting when I entered the program, but Alex and her team taught me extremely well. The material you receive isn’t just about copywriting but also about marketing strategy. The support from the coaches and Alex herself far exceeded my expectations. She’s always there for all of us.
I met incredible people from all over the world who were really supportive, and I even made new friends! The knowledge gained is incredible. When I finished the program, I told my current client and showcased my portfolio. She immediately referred me to her business partner, and I was hired to work on their sales pages, which became my favorite part (I hadn’t even known what a sales page was before I took the program, lol).
If I could turn back time, I wish I had joined this program sooner. Kudos to Alex and her team! Now I’m being drawn deeper into your sales funnel hahaha.
Ika
Launch Pad Grad 2024
“The program you need to get started as a copywriter.”
By the end of your Copy Posse experience, not only do you have solid marketing and copywriting knowledge but also concrete evidence of the quality of your work…
Paul
Launch Pad Grad 2024
“The program you need to get started as a copywriter.”
The two things that make you a freelance copywriter are 1) the skills and 2) the ability to find relevant and well-paid work.
The Launch Pad focuses exactly on that, and it can be best illustrated with one essential item you work on for the whole duration of the program: your portfolio. In other words, by the end of your Copy Posse experience, not only do you have solid marketing and copywriting knowledge but also concrete evidence of the quality of your work… that you can showcase to potential clients. And that is freaking amazing. Not to mention the sense of accomplishment.
Paul
Launch Pad Grad 2024
“The tools I needed to transition out of my full-time job…”
Not only do I now feel so much more confident in my writing ability, but I’m part of an amazing, supportive community of copywriters. And I have a portfolio to showcase my skills- all because of Alex and her amazing team.
Rob F.
Launch Pad Grad 2022
“The tools I needed to transition out of my full-time job…”
I’ve been doing copywriting work on and off for years, but I felt like I never quite established a system for writing or a strong approach to getting new projects on track from the start.
I wanted to join Copy Posse Launch Pad so I could sharpen my writing skills as well as learn strategies that would help tackle copywriting projects outside of my usual comfort zone.
And wow- did this course deliver beyond my wildest dreams!
Not only do I now feel so much more confident in my writing ability, but I’m part of an amazing, supportive community of copywriters. And I have a portfolio to showcase my skills- all because of Alex and her amazing team.
This course has given me the tools I needed to transition out of my full-time job and experience the freedom I’ve been craving for so long.
I would not hesitate to recommend this course to anyone that’s interested in becoming a copywriter. I’ve spent money on a number of other copywriting programs, and NOTHING even comes close to this course.
And it was a whole lot of fun, too!
Thank you, thank you, thank you!
Rob F.
Launch Pad Grad 2022
“The best investment I could have made, better than a degree in marketing!”
The marketing fundamentals I learned were absolutely eye-opening. I would recommend this course to any business owner or anyone looking to start a side hustle. Thank you Alex, for changing my life!
Rashta
Launch Pad Grad 2023
“The best investment I could have made, better than a degree in marketing!”
I joined the Launch pad because I wanted to learn a new skill that would help better my online business. I also wanted a new skill so I could use it to replace my current full-time job.
The course exceeded my expectations. The experience was phenomenal. The weekly calls, the examples, the accountability groups, the email support, the feedback. It was a 4-month program but it really didn’t feel like that! The time given to complete each task catered for life commitments and those left behind. The marketing fundamentals I learned were absolutely eye-opening. I would recommend this course to any business owner or anyone looking to start a side hustle. Thank you Alex, for changing my life!
Rashta
Launch Pad Grad 2023
“The Launch Pad was life-changing…”
The Launch Pad was life-changing! This is where I was really able to hone my skills, showing up to the calls live, getting support (like next level) support in the Facebook Group, and being supported by amazing Posse peeps. I would HIGHLY recommend any of Alex’s programs to anyone looking to become a writer. I had zero experience, and I’m now accepting 4-figure jobs monthly!
Ashlee
Launch Pad Grad 2024
“The Launch Pad was life-changing…”
I joined the posse world just over 1.5 years ago with my first program being Write & Ignite. I owned a Social Media Management business and started to get curious as to why I loved the writing part so much. A friend dropped Write and Ignite in my DMs one day so I signed up. It was the best program I have taken to date! It was packed with so much juicy information and BAM I wrote my first sales page. WHAT??? I am not a writer. So then after that, I was hooked.
I bought the Launch Files and worked my way through that (which was amazing, I finished it and had an entire portfolio!) I started getting clients right away and decided I wanted to do Launch Pad so that I could show up live with the coaches in the Posse and the other amazing writers in the world.
The Launch Pad was life-changing! This is where I was really able to hone my skills, showing up to the calls live, getting support (like next level) support in the Facebook Group, and being supported by amazing Posse peeps. I would HIGHLY recommend any of Alex’s programs to anyone looking to become a writer. I had zero experience, and I’m now accepting 4-figure jobs monthly!
Ashlee
Launch Pad Grad 2024
“I learned so much more about copywriting!”
After over 5 years in conceptual/advertising copywriting, there were still a lot of things that I had to learn when it comes to marketing and sales. I learned so much that I can now expand on how much value I can confidently offer my clients. So excited to get the ball rolling!
Sumbo P
Launch Pad Grad 2024
“I learned so much more about copywriting!”
After over 5 years in conceptual/advertising copywriting, there were still a lot of things that I had to learn when it comes to marketing and sales. I learned so much that I can now expand on how much value I can confidently offer my clients. So excited to get the ball rolling!
Sumbo P
Launch Pad Grad 2024
“In a world of knockoffs, this program is an original!”
You’ll discover what niche you are best suited to write for.
James
Launch Pad Grad 2023
“In a world of knockoffs, this program is an original!”
First, it has to be said that Alex is a phenomenal teacher. I’ve taken several programs throughout the years, and the instructor’s ability to inform, inspire, and pump you up matters. Not to sound too flowery, but Alex is a cornucopia of knowledge on writing, branding, and marketing psychology. Her team of coaches are incredibly supportive as well and have your back throughout the program.
During the course of the program, you will learn the fundamentals of copywriting from email marketing to sales pages and beyond. You will come out with a professional portfolio which will prepare you for the next steps in your new career. You’ll discover what niche you are best suited to write for. You will also gain access to top notch clients through the A-list and exclusive Job Board. And you will also build a network of copywriters from the connections you make with your fellow students. I cannot recommend Alex Cattoni and the Copy Posse enough!!!
James
Launch Pad Grad 2023
This Program Is For You If…
This Program Is NOT For You If…
As the Posse Pres, my job is to protect the integrity of the group, and I’m fierce as hell about it. That’s why I’ll respectfully ask you to leave the program if…
Why I Created The Copy Posse Launch Pad
The Copy Posse Launch Pad is the program I wish I had when I was first starting my freelancing career…
I dreamed of a life of more freedom, where I was in control of my income, time off and work schedule.
I wanted to help people, I wanted to grow personally and professionally, and I wanted to use my words and creativity to make an impact.
That’s when I realized what a valuable and versatile skills copywriting was, and how businesses everywhere desperately need it (even more so today).
Whether you want to sell more products and services, become more persuasive in your career, inspire action for a cause you care about or communicate more effectively with others, copywriting is a skill everyone should master…
Yet NO ONE on the Internet was teaching it in a way that felt good – in fact, most of the training I found online gave me the ick.
It was all about hype, manipulation and seriously questionable tactics to squeeze another dollar out of naive strangers online…
And I wanted to change that.
I truly believe that when you learn how to craft compelling copy, you can create connections, help others, start movements, create change, make people feel less alone…
And, yes, make money at the same time – that’s what I’m here to teach you.
Whether you’re looking to launch a side hustle that you can do from anywhere, transition into a new career, or expand your current freelancing skills and services…
Or you’re a business owner looking for proven and repeatable copywriting formulas and strategies to successfully craft your next funnel, launch or promotion and stand out with genuine messaging and connection…
Inside this program, you’ll learn how to create the type of modern messaging that today’s businesses need to stand out and today’s audiences yearn for – and get paid for it.
To date, over 1200 copywriters and entrepreneurs from around the world have used the skills they learned in this program to start a business – on their own terms…
And because strategies and formulas I teach are rooted in foundational marketing principles, they pair perfectly with AI tools today and provide the perfect prompts to supercharge your copywriting and streamline your creative process.
Over the last 5 Seasons, I’ve watched many of my Posse grads quit their jobs, travel the world, build 6-figure businesses and create the life of their dreams…
I’m talking about healthcare workers, students, and teachers who started copywriting as a side hustle to make some extra money every month…
Burnt out execs and who were ready to escape the corporate grind and create a life of more freedom and flexibility…
Shift workers who were tired of the long hours and late nights and wanted to travel the world and work from anywhere…
New moms and dads who wanted a way to work from home while spending quality time with their kiddos…
Creative writers and artists who wanted a more lucrative and versatile way to get paid for their words…
And so many more.
And they started right here.
The Copy Posse Launch Pad is my once-a-year live copywriting coaching and it was made for YOU if you are ready to write your way to more freedom, money and impact in 2025.
From The Copy Posse Launch Pad: Grads
“Hands down, the best program for launching a copywriting career!”
What Alex does, is truly amazing. There is so much VALUE packed into all of her programs. So many expert classes on top of her own live classes and coaching calls. I‘m not gonna lie, it was intense, but SO WORTH IT!
Jacqueline
Launch Pad Grad 2022
“Hands down, the best program for launching a copywriting career!”
Hi, I‘m Jackie, a recent graduate of the Copy Posse Launch Pad 3. Last summer, I had been looking for a career change, something I could be flexible with and have some freedom over my time. I still have a 9-5, but on the side I initially studied interior design, but then started getting super excited when I discovered copywriting as my way of being creative with all the flexibility.
On my journey to find out anything I could about copywriting, I discovered Alex Cattoni and the Copy Posse on YouTube. And let me tell you, I was hooked. I had tried other programs, and they were really good, but she was over the top! Her energy was contagious and she got the information across in such an easily comprehensible way that I just couldn‘t get enough of her. I watched a ton of videos, started following her on Instagram.
Finally, I took her Write & Ignite Challenge, the Own the Inbox Challenge which were AWESOME! I learned SO much. But, … I hadn‘t had enough! When she mentioned the Launch Pad 3, which all of its comprehensive parts to learn everything I needed to know to launch my business, I couldn‘t help but say F* YES to that!
It was the BEST thing I could have done for my career!! Since I started the program and challenges, I have had several one-off clients and quite a few prospects. Both the challenges and Launch Pad have already been paid for through my client work! I‘m so grateful to her and her team for the success I‘m having.
What Alex does, is truly amazing. There is so much VALUE packed into all of her programs. So many expert classes on top of her own live classes and coaching calls. I‘m not gonna lie, it was intense, but SO WORTH IT!
After just graduating from the Launch Pad, I decided to make the leap and join the Reign Makers so I can learn to scale my business to be most successful for me, learning from other team members, Alex and other experts in the field of copywriting, mindset and business strategies.
I cannot thank Alex enough for inspiring me to step out of my comfort zone and striving to live my best life! THANK YOU ALEX, for being so AWESOME!!
Jacqueline
Launch Pad Grad 2022
“I got my first client within the first month of the course closing!”
The energy Alex and the team bring to the program is second to none.
Ash Coxon
Launch Pad Grad 2021
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“I got my first client within the first month of the course closing!”
I had tried other courses before but they just hadn’t given me the knowledge and grounding that I needed to craft a portfolio that would attract clients. Those other courses were boring or poorly structured, and I even started to question whether copywriting was actually for me.
Alex’s program changed all of that. It gave me the copywriting and marketing knowledge I needed to confidently talk to prospective clients about their needs, and it opened my eyes to what is possible with a freelance copywriting career.
The energy Alex and the team bring to the program is second to none, and this shines through in the excellent community that grew during the course. I’ve even made lasting friendships from the program!
And it definitely worked — I got my first client within the first month of the course closing! Thank you so much, Alex and the team!
Ash Coxon
Launch Pad Grad 2021
“I’m on track to make $6k this month and love being in control of my time…”
It’s crazy that just 1 year ago I signed up for the Launch Pad, and now I’m here! I will forever be grateful for the program and community that you’ve built, and all that you do to help the aspiring copywriters out there.
Louisa
Launch Pad Grad 2022
“I’m on track to make $6k this month and love being in control of my time…”
I officially left my job on December 10th and currently have 3 clients. One of those clients was from the Posse Job Board and has been an absolute JOY to work with. I love their mission and they’ve given me so much hope that freelancing is the right decision for me. I’m on track to make $6k this month and love being in control of my time, getting to walk my dog in the middle of the day, and just overall feeling so much more aligned with what I’m doing.
It’s crazy that just 1 year ago I signed up for the Launch Pad, and now I’m here! I will forever be grateful for the program and community that you’ve built, and all that you do to help the aspiring copywriters out there.
P.S. I officially met my accountability partner T’Keya last week in Salt Lake City and we already have plans to meet up again 🙂
Louisa
Launch Pad Grad 2022
“The most complete copywriting program in the world (so worth it).”
You might read some testimonials that say: “It changes my life…” Well, it’s real. No exaggeration.
I would also admit that it changed my life, especially when it comes to mindset shifts and the limiting beliefs and blocks I had surrounding marketing and sales.
Catherine
Launch Pad Grad 2023
“The most complete copywriting program in the world (so worth it).”
The course is worth the money, first and foremost.
There are cheaper options out there, but I don’t think they teach you this in-depth about how copywriting is so closely related to marketing, psychology, and the science of persuasion. I sincerely want to thank Alex and Copy Posse Team for this.
You might read some testimonials that say: “It changes my life…” Well, it’s real. No exaggeration.
I would also admit that it changed my life, especially when it comes to mindset shifts and the limiting beliefs and blocks I had surrounding marketing and sales.
The community is also helpful and empowering. I met new friends from all over the world, and I got to experience what it’s like to be outside of my comfort zone, to celebrate, to help, to reach out when in need, and to be grateful for where I’m at.
Catherine
Launch Pad Grad 2023
“Don’t take any other copywriting program!”
If you’re new, it’s a great opportunity for your portfolio. And if you start off with some seasoning like me, then this is a take off!
Nadia
Launch Pad Grad 2023
“Don’t take any other copywriting program!”
There are a lot of copywriting courses out there. I’ve taken a few of them. Honestly, I wish I found the Copy Posse 2 years sooner because I would have saved money, time, and effort!
So let me save you from going through what I went through, and just let you know that you should just sign up for the Launch Pad right now! I recommend taking the live version for that extra community vibes and the bonuses.
If you’re looking to create a copywriting business that is customer-centric and real and authentic to the business owner that you’re writing for, then Launch Pad is the course for you.
You will learn the BEST sales page writing techniques and you’ll be able to support that entire marketing funnel by learning how to do ads, landing pages, and email copy. If you’re new, it’s a great opportunity for your portfolio. And if you start off with some seasoning like me, then this is a take off!
On top of that, Alex is so generous with all her bonuses. So you will learn a lot more about marketing along with so many resources to help support you in becoming the kind of copywriter that people want to work with.
I know it’s a lot of positivity that I’m saying and that you’ll be seeing about the Copy Posse. Trust me when I say it’s totally EARNED.
Nadia
Launch Pad Grad 2023
“The complete guide to starting your freelance copywriting career!”
The Launch Pad really does provide you with everything you need to start your freelance copywriting business from scratch. Oh, and you get the incredible community as well (that’s really the biggest treasure).
Evan
Launch Pad Grad 2023
“The complete guide to starting your freelance copywriting career!”
I was super skeptical before I signed up for Alex’s launch pad course. I had never really heard about copywriting, but knew that I wanted to get out of my boring 9-5 corporate grind.
I wanted something different, something that would provide me a life where I’m not beholden to anyone else’s calendar.
I decided to take the plunge and I couldn’t be happier that I did!
In only 2 months after completing the course, I’ve built relationships with 3 clients and more to come!
The Launch Pad really does provide you with everything you need to start your freelance copywriting business from scratch. Oh, and you get the incredible community as well (that’s really the biggest treasure).
If you’re even remotely interested, you need to give it a shot. You won’t be disappointed.
Evan
Launch Pad Grad 2023
“The skills you’ll learn in this course are unmatched.”
Not only will you be part of a badass group of like-minded writers, but Alex pours her heart and soul into this course because she genuinely wants all of her students to succeed.
Alli
Launch Pad Grad 2021
“You can self-study all you want, but the skills you’ll learn in this course are unmatched.”
Tired of consuming all the free content out there giving you “expert’ advice about how to write great copy?
Don’t get me wrong, there’s lots of great info you can find…
But if you want to take your copywriting career seriously, do yourself a favor and join the Launch Pad now.
Not only will you be part of a badass group of like-minded writers, but Alex pours her heart and soul into this course because she genuinely wants all of her students to succeed.
And she WILL deliver. Not only will you learn the high-converting techniques used by expert copywriters, but the entire program will be sprinkled with bonuses and golden nuggets to help you get everything you need to confidently launch your copy business.
Because good copy is more than writing pretty sound words- it’s where research meets strategy, blended up in an authentic voice that captivates readers and compels them to make a purchase.
So commit to learning from the best and prepare to deep-dive into these tried and true principles. And by the end of the program, you’ll have a fancy new portfolio with the Copy Posse stamp of approval, so you can kiss that imposter syndrome goodbye!
Then, watch your clients be dazzled by your persuasive writing ability and sheer talent.
And it all starts with this moment right now- The moment where you decide to be a GREAT copywriter or an OKAY copywriter…
Which one do you choose?
Alli
Launch Pad Grad 2021
“If you want to be an awesome copywriter – you need Alex and The Copy Posse.”
If you want to write, well, but also authentically and happily (you gotta love it! It’s hard!) and truly make a difference for who you serve in your niche — sign up for 2022 — YOU WILL NOT REGRET IT.
Chloe
Launch Pad Grad 2021
“If you want to be an awesome copywriter – you need Alex and The Copy Posse.”
I signed up for the Copy Posse Launch Pad for 2021 after completing the Write to Ignite Challenge a month before. From that course alone, the level of input and dedication from Alex was like nothing I’d experienced before, even at university! So it was a no-brainer to join the coveted, once-a-year Launch Pad program.
Coming from a marketing background and with a business already, I thought I knew most of what I needed to know and was looking to top up. But, boy I was wrong! The detail and quality of resources, examples, know-how, and thought leadership Alex delivers in this course are outstanding! She is accessible throughout, answers every question, comment, and engages with everyone, and has a genuine mantra of ‘leave no one behind’.
But not only that, Alex provides a safe space for everyone, from all business sectors and walks of life, to lift each other up and actively encourages accountability, group help with work, and friendship. I am from a B2B background and it was fantastic to meet people in completely different markets and niches to me and become firm friends. We all have the same goal and weeks after finishing, we still all speak and help each other out.
Alex, the team, and the Launch Pad course has given me the confidence to REALLY put myself out there with heaps of new teachings under my belt, and the business acumen to know what I am selling, to who, WHY (can’t have the what without the why!) and WIN CLIENTS.
This week alone, I have had two second-round interviews for global agency retainers within my niche and have had three large clients approach me for long-term work. I am genuinely going to have to close my doors for a while soon! We finished the course last month.
You, of course, have to put the time and effort in, as with anything, to get the best out of it. But, Alex personally sees to it that you are appreciated, heard, and helped throughout, and I sincerely don’t believe that is standard practice in paid coaching these days.
If you want to write, well, but also authentically and happily (you gotta love it! It’s hard!) and truly make a difference for who you serve in your niche — sign up for 2022 — YOU WILL NOT REGRET IT.
Chloe
Launch Pad Grad 2021
“The cost of the program definitely pays for itself…”
I urge you to not think twice, the cost of the program definitely pays for itself with the breadth of education and support you get with an online course.
Neeraj
Launch Pad Grad 2022
“The cost of the program definitely pays for itself…”
You know you want a change, but don’t know where to get started.
Your mind goes in a billion directions and you are paralyzed with uncertainty.
THAT WAS ME! (and I’m sure like everybody else wanting to make a change in their lives)
Joining the Launch Pad has been one of the best decisions I have made in my professional life!
I learned not only how to write copy and be persuasive, but I learned how to start my freelancing business, got coaching from industry experts on a variety of topics relating to my new endeavor and really got to connect with a great community in the process.
It’s unlike any other educational experience I have had the pleasure of being a part of.
Alex and her copy posse have done an incredible job empowering people to use the written-word as their path to financial independence.
I urge you to not think twice, the cost of the program definitely pays for itself with the breadth of education and support you get with an online course. I’m very happy with my progress and the investment.
Don’t think twice!
Neeraj
Launch Pad Grad 2022
“Take the leap–it’s worth it, and so are you!”
Alex and her team have given me the tools, the community, AND the confidence to put myself out there. I know how I can and want to make a difference in other people’s lives while elevating mine.
To anyone considering clicking on that “Enroll Now” button, I say, “Take the leap–it’s worth it, and so are you!
Nicole
Launch Pad Grad 2023
“Take the leap–it’s worth it, and so are you!”
I haven’t binge-learned ANYTHING on the internet as excitedly as I have copywriting a la Alex Cattoni. My thought after watching practically every YouTube video of hers was, “All this info… for free? How is this even possible?” That’s what led me to sign up for not one or two, but THREE of her programs (Launch Pad, Write & Ignite, and Posse Eye Brand Voice Challenge).
Having spent the greater part of last year being unsuccessful at landing my dream job, I decided to lean into Alex Cattoni’s teachings to help me carve a new path. Here are the three things I valued most from this experience:
1. Alex’s depth of knowledge and generosity. There’s immense value packed into each recorded session but the compassion and thoroughness with which she handles Q&As and the many bonus interviews/assets she provided demonstrated how truly invested she is in everyone’s journey.
2. The coaches (via Launch Pad). Hearing about their growth as copywriters, getting their feedback throughout the program, and seeing them show up with so much passion for what they do was quite the motivation.
3. The community. I’m yet to find one (online or offline) as supportive as Alex Cattoni’s students/fans/followers. How exciting to be among an eclectic group of people from all over the world, at different career/life stages, all wanting to become happier, more fulfilled versions of themselves.
Alex and her team have given me the tools, the community, AND the confidence to put myself out there. I know how I can and want to make a difference in other people’s lives while elevating mine.
To anyone considering clicking on that “Enroll Now” button, I say, “Take the leap–it’s worth it, and so are you!
Nicole
Launch Pad Grad 2023
“In the last two weeks of the program, I landed 3 retainer clients…”
If you’re looking to forge a fun and rewarding career in copywriting, this is literally the ONLY program you’ll ever need.
Janaina
Launch Pad Grad 2021
“In the last two weeks of the program, I landed 3 retainer clients…”
This program changed my life. I spent YEARS jumping from job to job and wondering if I’d ever feel like I was cut out for the professional world. I signed up for this course simply hoping I’d be able to make a decent income. I’d recently lost my job due to the pandemic and had been spending the majority of my time content writing for peanuts…
In the last two weeks of the program, I landed 3 retainer clients (ongoing work) and launched my copywriting business. I’m currently working exclusively with clients in my chosen niche and making 3x what I was making before enrolling in the program. Most importantly, I finally feel aligned… personally and professionally.
I wake up every day excited and inspired to work. More than a teacher, Alex is also a genuine leader who truly lifts her students. Her expert guidance reaffirmed my belief in myself – as a writer, as a professional, and as a unique human being with something to offer the world.
The bottom line?
I signed up for Alex’s course hoping I’d be able to make a decent income, but I got that and SO… MUCH… MORE. If you’re looking to forge a fun and rewarding career in copywriting, this is literally the ONLY program you’ll ever need. I truly cannot recommend Alex and her work highly enough.
Thank you, Alex!
Janaina
Launch Pad Grad 2021
“Better than college.”
…Alex, one of the kindest, more caring teachers you’ll likely ever encounter.
Rob
Launch Pad Grad 2022
“Better than college.”
I really didn’t know what to expect going into this since I had never taken an online course before. But to say that it exceeded my expectations would be an understatement. If you want a glimpse of what you’re going to get, I think the best way to describe it is like this: you’ll obtain all the knowledge that comes with a college degree, jam-packed into just eight weeks, and instead of a pretentious professor sitting behind the desk you have Alex, one of the kindest, more caring teachers you’ll likely ever encounter. Seriously, in the first couple of weeks, you might think you’re just learning some marketing basics, but the second you take that knowledge with you into a client meeting, you come off sounding like a seasoned expert. And that’s just the beginning—wait until you reach the final weeks where you’ll be pumping out sales pages, landing pages, emails, and ads. AND besides the boatloads of knowledge she injects into your head, you also get encouragement, feedback, confidence, and community. One of the best investments I’ve ever made. I can’t recommend it enough!
Rob
Launch Pad Grad 2022
“The Copy Posse launched my copy career.”
Graduating this program gave me the confidence, information and foundation I needed in order to launch my full-time copywriting career. Besides that, it’s helped me find my people. Now, I’m part of a community of copywriters that are just as excited and eager to learn and execute copy & marketing strategies as I am and who fearlessly cheer each other on along the journey.
Kee
Launch Pad Grad 2023
“The Copy Posse launched my copy career.”
I’ve been a freelance copywriter for a little over 4 years. I had been doing it alongside my full-time job but when I decided that it was time for a career change, I wanted to turn my freelance hustle into a full-time career.
I stalked Alex for about 3 or 4 months before investing in (all of her) courses and then I finally took the big leap and invested in the Launch Pad. Right out the gate it was more valued packed than she even tells you it’ll be! Alex & the Posse really peel back all the layers of copywriting but also help and encourages us to start thinking like marketers so that we are able to add the most value as copywriters.
Graduating this program gave me the confidence, information and foundation I needed in order to launch my full-time copywriting career. Besides that, it’s helped me find my people. Now, I’m part of a community of copywriters that are just as excited and eager to learn and execute copy & marketing strategies as I am and who fearlessly cheer each other on along the journey.
The Launch Pad really is the complete package whether you’re looking to have a side hustle or build multiple streams of income from just one skill set.
Kee
Launch Pad Grad 2023
“Alex leaves nothing on the table…”
It literally gives you all the tools necessary to kickstart your copywriting journey successfully and finally live the way you always dreamed of!
Sebastian
Launch Pad Grad 2023
“Alex leaves nothing on the table…”
This testimonial is NOT AI generated! Haha, ok now that we have this out of the way, it is time to write my honest review of this amazing program.
The urge and desire to become financially free and location independent revealed itself to me a little bit less than a year ago. So I looked on the internet what skill I could possibly learn that allowed me to get money in next to my 9-5.
Copywriting jumped into my face almost immediately, but I had no idea where to even start…
Luckily, I found Alex´s Youtube Channel and was introduced to the Copy Posse.
She gives a bunch of useful tips and insights for free, but I knew I wanted to take this copywriting thing more seriously, plus I really needed to find a way to get my foot in the door!
Well, long story short…
After going through the Launch Files I immediately upgraded to the Launch Pad.
Not only did I learn a step-by-step approach to handle entire marketing funnel copy pieces, I also was able to join a group of highly enthusiastic copywriters and business owners with the exact same goals that I had!
Alex leaves nothing on the table, and during the Launch Pad program I was given the opportunity to write for an actual client from Day 1. I was responsible for creating an entire sales funnel for them.
And what can I say, they will use my copy and now I am in talks with them about further projects in the future.
So, as I said before, I wanted to get my foot in the door, and that is exactly what happened. After this amazing 8 week learning endeavor, I now have a proper portfolio I can show to every potential client in the future + a real client that I work with as we speak. Awesome!
I wholeheartedly encourage everyone to join the Copy Posse Launch Pad, because it literally gives you all the tools necessary to kickstart your copywriting journey successfully and finally live the way you always dreamed of!
Thanks Alex and the entire Copy Posse team!
Sebastian
Launch Pad Grad 2023
“Everything you need to get started (and continue!) in copywriting”
The community is also hands down, the best I’ve ever been in. Everyone is like minded, supportive and incredibly well driven, which is just amazing to have people like that around you always pushing you on (in a gentle way!)
Jeffrey
Launch Pad Grad 2022
“Everything you need to get started (and continue!) in copywriting”
I honestly found this to be one of the best investments I ever made – the reasons for that were simple…
The course itself was incredibly well structured, easy to follow and we were even given our own accountability buddy to help us complete the 8 weeks too.
By the end of it, all the tools were everything I needed to get started in copywriting, even though I had no prior experience.
The community is also hands down, the best I’ve ever been in. Everyone is like minded, supportive and incredibly well driven, which is just amazing to have people like that around you always pushing you on (in a gentle way!)
I recently left my job because I wasn’t enjoying it anymore, but fortunately I now have this skill for life, so because of that I could pivot and use this to actually go fulltime as a self employed copywriter. And now I actually enjoy what I do!
Alex herself is just a genuine human being as well, so that’s just a massive plus.
This has been hugely valuable and an amazing investment for me and If you want to become a copywriter, well this could just well be the thing for you.
Jeffrey
Launch Pad Grad 2022
“The best non-salesy copy course on the Internet”
The course was everything I hoped for. It’s so packed that I’ll be dipping in and out of it for months.
Suzanne
Launch Pad Grad 2023
“The best non-salesy copy course on the Internet”
Alex Cattoni’s Launch Pad is a game-changer. I’d been copywriting for 9 months in my new business but wanted to hone my direct response skills and understand the psychology of marketing without being icky salesy.
The course was everything I hoped for. It’s so packed that I’ll be dipping in and out of it for months.
I walked away with copy muscles of steel, a cracking portfolio to show clients, a head full of strategies, the support of a team for life, and the she-balls to build my business. I 100% recommend anyone wanting to level up their copy.
Suzanne
Launch Pad Grad 2023
“The money spent for this course will find it’s way back to you!”
The money spent for this course will find it’s way back to you!
Madihah
Launch Pad Grad 2023
“The money spent for this course will find its way back to you!”
The golden nuggets that you will learn from the Launch Pad are amazing. It is a great program to learn about copywriting, marketing and more.
It is not limited to copywriters or aspiring copywriters. I joined the Launch Pad when launching a product for my own business.
The community inside this program also is super amazing. They will always give positive and constructive feedback. The money spent for this course will find its way back to you!
Madihah
Launch Pad Grad 2023
This Live Program Only Happens Once A Year…
Ask any graduate from the Copy Posse Launch Pad and they’ll verify how much sweat, love and energy my team and I put into making sure that you get the most out of your experience in the program.
During this immersive learning and writing experience, I’m sharing everything I’ve learned over the last 13+ years about starting and growing a freelance copywriting business.
You will get direct access to the same techniques, strategies and formulas that I used to build a multiple 6-figure copywriting business from scratch (long before I ever started the Copy Posse).
But most of all — this is a rare opportunity for you to get a lot (like, A LOT) of attention and guidance from the Copy Posse.
Our #1 priority is YOU for these 8 weeks.
Every week, you’ll get to join the Copy Posse coaches for a live group coaching and critique session as they give real-time feedback, answer your questions and give you practical advice to help you finish the program strong.
You’ll also get 4 live coaching sessions with me where you can ask me anything – about the program, your business, clients, anything!
PLUS anytime advice and support from the entire Copy Posse team.
After you join the Launch Pad, you’ll meet your Copy Posse coaches who are not only members of my team, but past graduates of the Launch Pad program.
That’s right. Over the course of 8 weeks, you won’t only get to learn from me, but you’ll also be coached by a crew of copywriters who were in your shoes not that long ago and now run successful copywriting businesses.
Up until now, the only way to get this level of access and support from me and my team was through my $1000/hour strategy sessions, reserved only for my partners and clients…
…Or, by being part of my high-level REIGN Mastermind, which costs upwards of $10,000 to join and is by invitation or application only…
But, as a member of the Copy Posse Launch Pad, you’ll leapfrog your way to VIP status immediately.
At the end of this program, you’ll walk away with the expert know-how, timeless copywriting methods and proven formulas you need to ignite your copywriting business in 2025…
AND have a complete and compelling portfolio that you can use to approach clients with unstoppable confidence.
What You’ll Get With This Program
Get $13,597 In Powerful Tools & Training To Skyrocket Your Results With The Program – FREE!
FREE BONUS
3 x AI Copywriting Workshops With Alex & the Reignmakers
In these video workshops with me and 3 of my Reign Mastermind Members, you’ll see how high-paid copywriters today use AI to create specific, relatable and relevant copy in real-time using the foundational Launch Pad formulas. Because remember, when it comes to leveraging these emerging tools, your output is only as good as your input and a shortcut only works if you know where you’re going!
$1500
Yours FREE With The Copy Posse Launch Pad
FREE BONUS
The Copy Posse’s List of Most Profitable Copywriting Niches in 2025
Specialized skills pay your bills. The more focused your copywriting efforts, the better writer you’ll become, the more authority and credibility you’ll create and the more you can charge. This comprehensive list of profitable copywriting niches will help you research your dream client, discover your copywriter “calling,”and build an irresistible portfolio to help you stand out in 2025.
$100
Yours FREE With The Copy Posse Launch Pad
FREE BONUS
8 x Posse Prompt Collections
Turn AI into your personal copywriting assistant with strategic prompts to help you streamline your creative process and write your first draft (in half the damn time!). Every week inside the Launch Pad, you’ll get a collection of Posse Prompts to fast-track your research and copywriting exercises for each of the 8 modules—from crafting customer personas in Week 2 to writing high-converting offers in Week 5.
$1000
Yours FREE With The Copy Posse Launch Pad
FREE BONUS
29 Posse-Approved Interview Questions To Master Any Brand Voice (Exclusive Branding Guide)
The very first step I take with every new client is to schedule an official “Branding Call” to ask them these 29 Posse-Approved Questions. Designed to conjure a purposeful conversation and capture key elements of a company’s brand voice, this guide will help you understand and define your client’s USP, origin story and vision in an authentic yet compelling way.
$500
Yours FREE With The Copy Posse Launch Pad
FREE BONUS
When you join the Launch Pad now, you’ll get a confidential collection of my personal swipe files (otherwise only exclusive to members of my $4000 content marketing program, STORM).
This includes email-by-email documentation of FOUR of my best-performing campaigns and offer frameworks—Welcome Offer, Annual Launch, Limited-Time Promotion and Cart Abandonment series.
$1500
Yours FREE With The Copy Posse Launch Pad
Plus Get Insider Training From These Three Industry-Leading Experts…
BONUS TRAINING
How To Write Scroll-Stopping Ad Copy
(2-Hour Video Training)
Molly Pittman, Facebook Ads Expert & CEO of Smart Marketer
A complete module taken directly from the latest version of Molly’s $2997 Train My Traffic Person Mentorship Program, this exclusive 2-hour video training is the quintessential crash course on writing compelling ad copy in any market or niche. You’ll learn how to write the right ads for your target audience, get fill-in-the-blank templates, and look over the shoulder of a woman who has profitably ran over $600 million dollars in ad campaigns.
$2997
Yours FREE With The Copy Posse Launch Pad
BONUS TRAINING
Gifted Marketing: How To Use Copywriting As Your 6-Figure Superpower
Giovanni Marsico, Emmy Award-Winning Producer and Founder of Archangel
Prepare to have your minds blown by one of the most inspiring people I’ve ever met (and best business decisions I’ve ever made!)—Giovanni Marsico. As the Founder of Archangel, he’s created a global coaching organization that helps change-makers exponentially scale their impact.
In this special masterclass, Giovanni shares why copywriting is the single most important skill you can use to grow your career (even if you’re a business owner, coach, or content creator), why it’s your ultimate superpower but everybody else’s “kryptonite”, and how to create a space of transformation through the power of gifted marketing.
We’ll also dive into proven insider tips for overcoming the sneaky imposter’s syndrome, what it takes to go from freelancer to entrepreneur, and why the best copywriters and marketers in the world thrive by being part of a like-minded and passionate community who are committed to leveling up.
$1000
Yours FREE With The Copy Posse Launch Pad
FREE LIVE MASTERCLASS
The 5 Biggest Mistakes New Freelancers Make (& How To Avoid Them)
Jaime Bell, My Business Lawyer & Founder of Contracts Market
Have questions about freelancing contracts, managing clients, and setting up your side hustle? You’re not alone. During her decade as a business lawyer, Jaime saw it all—freelancers, creatives, and entrepreneurs winging it with DIY contracts (yikes) or dropping thousands of dollars on legal work from lawyers who had zero clue about freelancing and online businesses.
In this exclusive live masterclass training, you’ll get to ask my lawyer anything about freelancing or online business mistakes, what clauses your contracts should include to keep you safe (and sane), and how to set yourself up for success without breaking the bank. Get ready to cut through the confusion with real talk from someone who actually gets what you do.
$1500
Yours FREE With The Copy Posse Launch Pad
Plus 4 Launch Pad-exclusive bonuses to help stand out, stay ahead of the curve and and build undeniable authority…
FREE BONUS
Copy Posse Launch Pad Season 6 Certificate of Completion
When you complete the Copy Posse Launch Pad Season 6, you’ll get a fully personalized and hand-signed certificate from me, verifying your participation and completion of this coveted copywriting program.
This will become a valuable resource that you can add to your portfolio, website or LinkedIn profile to help close new clients. In fact, many of my Season 1-5 students will vouch for the power of a Posse stamp of approval! The Posse has serious pull and we’re here to back you up.
$500
Yours FREE With The Copy Posse Launch Pad
FREE BONUS
Preferred Posse Status: Exclusive Access To The Posse Job Board
Businesses are ALWAYS reaching out to us looking for copywriting support. But here’s the thing—I’m careful with who I spread the word to. It’s my reputation on the line, afterall. I need copywriters I can trust…
Copywriters who get it. Copywriters who know that it’s not about hypey tactics and douchey marketing strategies. Copywriters who put branding and storytelling at the forefront. Copywriters who can write copy that connects and converts. Copywriters I’ve trained myself.
So, once you complete the Launch Pad, you’ll get access to our private Launch Pad Grad job board where we regularly post jobs from the Copy Posse network—clients who are ready to hire and pay!
$1500
Yours FREE With The Copy Posse Launch Pad
FREE BONUS
1 x Copy Posse Critique Coupon For Any Asset In Your Portfolio
Clients pay the Copy Posse at least $1000 an hour for a single copy critique. It’s one of our most in-demand services when they need an experienced eye to optimize their campaign and skyrocket their conversions using the power of copy…
But, as a member of the Launch Pad, on top of the weekly group critique calls, you’ll get a one-time coupon to have any chosen copy asset reviewed by an expertly-trained Copy Posse Coach on the house – upon the completion of your portfolio. So whether that’s your landing page, ads, email sequences or, yes, even your sales page, you’ll get expert guidance and 1-on-1 personalized feedback to help make your portfolio stand out above the rest.
$1000
Yours FREE With The Copy Posse Launch Pad
FREE BONUS
A-List Access: Your Very First Client By Week 1 of The Program
In Week 1 of the Copy Posse Launch Pad, your job is to pick your niche and select a product to write your Launch Pad portfolio on. But rather than write for a mock product or an inaccessible brand that may never even see your samples—you get to write your Launch Pad portfolio for an actual business that is looking for a copywriter.
Every year, hundreds of amazing entrepreneurs, brands and businesses apply to get on the A-List so that you can base your writing on them, add real client copy to your portfolio plus get your work in front of a brand that is ACTUALLY looking for copy help and just MAY hire you for ongoing work.
So, I repeat… when you enroll in the Copy Posse Launch Pad, you’re getting a REAL client to write copy for in Week 1 of the program. How valuable is that?!
$1000
Yours FREE With The Copy Posse Launch Pad
The Value of This Program Is $22,447
My team and I have invested countless hours – months – into creating this program and every year, we aim to make it even better than the last.
Thanks to our graduate feedback over the last 5 seasons, we’ve been able to refine and streamline almost $23,000 and 10 years worth of copywriting wisdom into one powerful and proven group curriculum…
So that you have everything you need to ignite your copywriting business this year and get results at a waaaaay lower price.
You’re about to get direct access to the HOTTEST marketing and copywriting training you need to build your portfolio and get paid to write – in only eight weeks…
And despite the ever-growing value of this once-a-year program, I decided NOT to raise the price any further this year…
That means when you join before January 20th… all you pay for lifetime access to this LIVE mentorship experience is just $2997.
I’ve also unlocked a brand new 6-month payment plan for the first time ever to make the Launch Pad as accessible as possible if you are absolutely ready to invest in yourself and ignite your copywriting side hustle in 2025…
But need a little extra love and leeway when it comes to payment.
This easy 6-pay option means you can access the program and community today – along with the entire collection of bonuses – for just one upfront payment of $597. Then just five more monthly payments of $597!
This one-time investment in yourself is fully write-off-able and an amount you could easily make back with your very first client or campaign after taking this program… which many of my previous students literally did in 2024.
I’ll be honest, it’s a lot of work for me and my team to run this program live every single year, but it’s worth it every time I see one of my Launch Pad grads create more freedom, income and impact on their own damn terms…
And create a life and business they love.
Together, we are de-douchifying the Internet, redefining modern marketing and building an Empathy Empire and I want you right there alongside me as we do it…
All I ask for is your full commitment to show up, rep the Posse well, actively participate in the program and use these copy powers of persuasion to sell products and services that genuinely help people.
Do we have a deal?
By the end of this program, you’ll…
The Copy Posse Launch Pad Includes…
Plus this amazing collection of BONUSES when you enroll now:
Doors Close In
PAYMENT PLAN
Pay only $597 today! Then just 5 more monthly payments of $597.
NEW
$597 x 6
More Questions?
If your question wasn’t covered here, we’re on standby to help. We want you to feel confident and informed about your decision to join us! Book a Clarity Call with our team. Leanne is awesome and she’s here to answer any questions you have 🙂
Frequently Asked Questions
Season 6 of the Copy Posse Launch Pad officially begins on Monday, January 20th, 2025. Once you enroll through our secure order form below, you’ll receive an email to confirm your registration.
You’ll then be invited to our private Facebook group to meet your fellow students and the Copy Posse coaches and team, and pre-game with us as we prepare for the raddest 8-weeks of 2025.
AND you don’t have to wait a single second to start your journey… because we’re giving you instant access to all bonus trainings and guides right away!
Each week, there will be one on-demand video module unlocked, followed by a LIVE group coaching session with the Copy Posse coaches where they’ll give real-time feedback, answer any specific questions, and give you practical guidance and support.
You’ll also get 4 live group Q&A sessions with me during the program where I’ll address any concerns you have about the program or your copywriting journey.
This program distills my best copywriting principles, techniques, and strategies into 8 weeks of step-by-step learning and actionable insights, which means that each video training packs a solid punch.
Since the Copy Posse is a global crew, with students across multiple time zones, weekly video trainings give you full control over your learning schedule plus the freedom and flexibility to speed up the videos, skip through and revisit certain parts as many times as you need, according to your workflow.
Every Saturday, a new Launch Pad training module will be released inside the Posse Portal. You can watch these weekly trainings on-demand and at your own pace. Every Thursday at 8am Pacific Time, you’ll get a live group coaching & critique session with the Copy Posse coaches as they give real-time feedback, answer your questions and offer practical advice.
You’ll also get 4 live Q&A sessions with me where I’ll address any pressing questions or concerns you have about your journey in the program. These calls will happen Monday at 10am Pacific Time
Don’t worry — If you can’t make the live calls, we’ll give you immediate access to the recordings. Plus you’ll always have access to me and the team through our private Facebook Group where you can submit your questions and get feedback.
During this exclusive 8-week program, you’ll be supported by my team of expertly-trained Copy Posse coaches who are there to rally behind you and guide you every step of the way.
Their #1 priority is to make sure you finish the program strong. They are here to keep you accountable, answer any questions you have about the program, and help you finesse your portfolio so that NO Posse gets left behind!
All our Copy Posse coaches are Launch Pad graduates who were once in your shoes not that long ago.
This means that means, in addition to learning from me, you’ll also be coached by experienced copywriters and marketers who have successfully ignited their own successful copywriting business following the program — and can help you do the same!
Absolutely! Many entrepreneurs, coaches and business owners have used the Launch Pad formulas to craft their own funnel, launch or promotion.
In the program, I don’t only equip you with foundational copywriting principles and marketing strategies that businesses need now more than ever before…
But I’ll also walk you through how to write an entire sales funnel from scratch based on the proven copywriting formulas I’ve used to craft multi-million dollar campaigns for myself and my high-paying clients.
As a business owner, Week 9 is the only module that won’t apply directly to you.
The Copy Posse Launch Pad is specifically designed to equip you with modern copywriting principles and techniques that are working today.
The program gives you the foundational strategies and proven formulas you need to not only craft copy that connects and converts — but also capitalize on emerging trends and A.I. tools by using this knowledge to generate powerful results and supercharge your copywriting.
You’ll get step-by-step training with every module, along with LIVE coaching and critique sessions, as you learn how to write the most sought-after copy assets and build a complete portfolio from scratch.
In the Launch Pad, I dive deep into the specific skills, techniques, and assets a new copywriter needs to get started so they can craft messaging that today’s businesses need and today’s audiences yearn for – and get paid for it…
To date, over 1200 copywriters, marketers and business owners from around the world have used the skills they learned from this program to ignite their businesses…
And because strategies and formulas I teach are rooted in foundational marketing principles, they pair perfectly with AI tools today and provide the perfect prompts to supercharge your copywriting and streamline your creative process.
Time and time again, my students have used the Launch Pad frameworks to future-proof their skills, impress their clients and produce original, relevant and relatable copy that gets results.
Each training module runs between 1-2 hours long. The live group coaching and critique calls will be at least 90 minutes long. The live Q&A sessions with me will be at least 90 minutes long. So you’ll want to put aside 3-4 hours a week for training, plus a couple more hours of writing time.
Yup! As soon as you’ve completed the program and put together your Copy Posse Launch Pad portfolio, we’ll set you up with a Certificate of Completion that you can add to your website or LinkedIn profile.
This program is a rare opportunity to be coached and mentored by me for a fraction of what I charge my clients.
After the Copy Posse Launch Pad, you’ll walk away not only knowing the exact copywriting techniques that are working today to generate high-performing and high-converting copy… but you’ll also have an ultimate shortcut to building a successful copywriting side hustle. You’ll learn in 8 weeks what took me 8 years to figure out.
That’s why the Copy Posse Launch Pad is not for those who want to “try it out” and half-ass their way to a copywriting business… or swipe my training and then ditch. I’m fiercely committed to protecting the integrity of the group and inviting only those who are committed to show up and take action. That’s why there is a strict no-refund policy on this program.
This program will help you produce some of the most in-demand copy pieces in the industry today to give you the confidence and the portfolio you need to approach your dream clients. In fact, many of my students got clients before the program even ended!
But here’s the thing, while I will do everything I can to share with you my best practices, steps and strategies on how to get high-paying clients from my own experience, it’s up to you to implement and take action!
So while I can’t guarantee what YOU do, here’s what I can promise you. When you join the Copy Posse Launch Pad, I’ll do everything in my power to help you ignite your copywriting business fast.
That’s why you get exclusive access to my A-List of potential clients on Week 1 (no other copywriting program does this)…
And, I’ve even called in favors from some of the TOP sales and marketing experts in the industry to give you guidance and advice.
AND don’t forget, when you finish the program, you’ll get a certificate, critique AND access to the Posse Job board where I FREQUENTLY post jobs from my friends, colleagues, mastermind members and other Posse referrals.
So, yeah, I’m confident as hell the Launch Pad will help you get your first client (if you’re willing to show up and do the work).
Doors Close In:
PAYMENT PLAN
Pay only $597 today! Then just 5 more monthly payments of $597.
NEW
$597 x 6
More Questions?
If your question wasn’t covered here, we’re on standby to help. We want you to feel confident and informed about your decision to join us! Book a Clarity Call with our team. Leanne is awesome and she’s here to answer any questions you have 🙂