Learn How To Write An Engaging, Memorable & High-Converting Email Marketing Campaign – In Just 5 Days
In this step-by-step email copywriting challenge, you’ll get your hands on Alex’s coveted Copy Posse Email Playbook: 12 fully-customizable and proven emails that create authority, build anticipation and turn signups into sales. Plus, you’ll discover the list monetization strategies that Alex has used to help dozens of businesses execute iconic campaigns and hundreds of freelance copywriters get high-paying clients.
Social media and content platforms may have revolutionized the world of digital marketing… but here’s the cold hard truth:
You don’t own your social media audiences.
Not only are you at the mercy of the constantly-changing algorithm that can disrupt your reach at any moment, but you have very little control over what your actual fans and followers even see…
And all it takes is for one of these giant platforms to crash or for your account to get hijacked – and all the work you’ve put into building your audience can be taken from you in an instant.
Luckily… your email list is different. You own it.
You get to decide how often your subscribers hear from you and you get to dictate exactly what messages they see — without worrying about the dreaded algorithm, widespread outages or other social shenanigans that stand between you and the people who want to hear from you.
Plus when it comes to email… 99% of users check their email every single day and most of them open their inbox first in the morning – before looking at social media or even checking the weather…
And with over 4.1 billion email users and counting — this “old-school” marketing medium isn’t going anywhere.
Email is still the single best way to nurture your leads, build authority, and execute epic launches…
But only if you know how to Own The Inbox with copywriting that connects and converts.
Consumers today are savvier than ever before and can smell cookie-cutter content from a mile away.
So, in a crowded inbox of mundane notifications, promotional newsletters, and mediocre messaging…
How do you create content that stands out, sells outs and actually sounds like you?
The secret to designing a high-converting email campaign has nothing to do with how many emails you send, how big your list is, or even what type of product or service you have…
And everything to do with creating an authentic experience that makes your readers feel genuinely heard, included, and inspired by the value that you bring (yes, even when you’re selling something!)
Engaging, empathetic and effective email marketing is rooted in REAL human connection, marketing psychology and proven conversion principles.
It’s not enough to spit out a mediocre email from a ready-made template or A.I. tool…
Nah, that’s what copy-and-paste copywriters do.
If you want to own the inbox you need to know how to craft an entire email experience…
A masterful campaign that speaks to your readers’ REAL wants, needs, and desires and helps them solve a REAL problem.
All the best (and most highly-paid) copywriters are messaging mavens who know how to tell relatable stories, create emotional resonance, and build relationships…
In a way that no cheap-ass template or A.I tool ever could.
That’s what I’m here to teach you.
So no matter what new product you’re launching or irresistible offer you’re selling, if you’re ready to massively level-up your email marketing skills and create an engaging, unpredictable and authentic AF campaign – let’s do this…
In the Own The Inbox challenge, you’ll learn the proven marketing strategies you need to stand out, sell out and win the hearts and minds of your audience – in just 5 days.
Get Inside The Minds (& Hearts) of Your Audience
We’ll begin the Challenge by diving into the 12 most common customer archetypes. By understanding your readers’ core values, drives and desires, you’ll effortlessly create personality-filled messaging that matters.
Learn How To Think Like A Marketer
The best copywriters are marketers first. Over the course of 5 days, you’ll design your very own personalized multi-email marketing campaign that guides readers through a valuable and memorable buying experience.
Master The Medium With Proven Strategies
Inboxes can be finicky. During this Challenge, you’ll learn proven email marketing strategies, conversion triggers and best-practices that will make sure your emails actually make it to the inbox, get opened, and get clicked!
DAY
1
Understanding The 12 Customer Archetypes
Thousands of out-of-touch brands still rely on soulless templates and one-size-fits-all email marketing to (try to) make sales and connect with their audiences. That’s a hard NO here at the Posse. In this session, you’ll learn the 3 biggest email marketing mistakes to avoid at all costs, how to identify your customer’s core values, drives and desires based on 12 proven personality archetypes and the secret to planning a highly-targeted and effective email marketing campaign that oozes with empathy.
DAY
2
The 3-Step Formula For Turning Signups Into Sales
Before you put pen to paper (or fingers to keys) and start writing emails, you must plan your perfect promotion. It’s not enough to know what you’re selling and to whom – as an email marketing strategist, you decide how. This is THE secret sauce that puts the most highly-paid copywriters on a level above the rest. On day 2, you’ll discover key conversion triggers, persuasion principles and objection killers PLUS the 3-step formula for turning signups into sales in a snap.
DAY
3
12 Emails That Create Authority & Anticipation
On day 3 of the Challenge, you’ll learn the email marketing strategies that work today and get your hands on the coveted Posse Email Playbook: 12 fully-customizable email frameworks that I’ve used to run countless creative marketing campaigns and execute million-dollar launches for myself and my clients. You’ll learn the goal, hook and anatomy of each email, along with when to use them and why. Then you’ll design your very own sales campaign like the email marketing boss you are!
DAY
4
How To Write Rad Emails Your Audience Loves
This is where things get FUN. On day 4, you’ll learn how to strategically craft your customer’s buying experience by writing emails that validate their struggles, encourage their dreams, and empower them to take inspired action. You’ll learn the 4 types of open loops, secrets for improving email readability and flow and how to infuse your copy with conversational charm and personality so they know there’s an awesome human on the other side.
DAY
5
How To Write Majorly Magnetic Subject Lines & CTAs
Did you know that 47% of email recipients open an email based on the subject line alone and another 24% also base it on the preview text? That’s right, it doesn’t matter how great your email is if no one’s going to read it. On day 5, you’ll learn how to write killer subject lines that will get your emails opened faster than a text from your bff – PLUS best practices to avoid the spam folder, tips for optimized formatting and how to write click-worthy CTAs.
Value: $3250
Join Today For Only $197
Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
In 2015, I became the co-host of the Flight Club Mastermind, a $25,000/year private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies and actionable tactics for scaling their business quickly.
After over a decade in the online marketing world, it is my conviction that connection and conversion are not mutually exclusive. Effective copywriting today must combine proven marketing principles of the past with modern-day branding and authentic storytelling.
That’s why in 2019 I launched the Copy Posse — a boutique agency, online academy, and now 180,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording.
My goal is to redefine what it means to be a copywriter and marketer today and share the techniques and strategies I’ve used to build a heart-centered 7-figure business from the ground up.
The Right Phrase Pays!
“She gave a stay at home mom killer copy skills!!!!”
I have to say I owe Alexandra Cattoni and her team so much, between being part of the first season of the Copy Posse and this wonderful group I have gained so much Copy knowledge that after writing my first email for my boss she informed me that my call to action worked! That she hasn’t had a response like that before…
CLAUDIA
“She gave a stay at home mom killer copy skills!!!!”
Shed some tears today… Happy ones!
I’m almost done with the inbox challenge, but in the midst of this challenge I received a job offer to be an in-house copywriter for a local brand that I have been wearing for almost 6 years!
I have to say I owe Alexandra Cattoni and her team so much, between being part of the first season of the Copy Posse and this wonderful group I have gained so much Copy knowledge that after writing my first email for my boss she informed me that my call to action worked! That she hasn’t had a response like that before…
Thank you so much Alex, you gave this stay at home the courage to pursue something that was a bit terrifying but oh so fun.
CLAUDIA
“This is an easy recommendation.”
To say that the Copy Posse community is supportive is an understatement.
ALEX
“These programs are the best way to determine if copywriting is the career for you.”
Alex’s Write & Ignite and Own The Inbox challenges solidified my decision to choose copywriting as a career. It wasn’t just getting familiar with the type of work a copywriter does that convinced me. The real challenge was overcoming the fear that I would not be a good fit in this profession because I am an introvert. To my surprise, I found many others in the same situation (and many who are incredibly successful!). To say that the Copy Posse community is supportive is an understatement. This is an easy recommendation.
ALEX
“You’re walking into more than just a new copywriting skill!”
If you’re looking for a program that restores your confidence, creates community, makes you feel all fuzzy inside with camaraderie, laughter, and energy – and, of course, gives you a new copywriting skill – then look no further than the Own the Inbox Challenge.
Join the Own the Inbox Challenge and you’ll get 10x or more the value than you spent and leave with a new community that’s rooting for you to succeed!
BRITTANY D.
“You’re walking into more than just a new copywriting skill!”
If you’re looking for a program that restores your confidence, creates community, makes you feel all fuzzy inside with camaraderie, laughter, and energy – and, of course, gives you a new copywriting skill – then look no further than the Own the Inbox Challenge.
I’ve been in business for about 2 years and I was feeling like I should be doing more for my clients, but then imposter syndrome set in and I kept asking myself “What makes me qualified?”. That resulted in me offering my services for less than I quoted my clients in some cases and wondering if copywriting was worth it.
I’m a newer mom with a 9-month-old daughter, and when I started my business it was with family in mind because I wanted to work from home (even before the pandemic) and be able to be around my family for whatever we needed. Well, I’ve really enjoyed the flexibility of copywriting but knew I could get more from it both creatively and financially.
Then this incredible challenge came along and now I’m making several connections to prospects, sending email marketing proposals to them and my current clients, and coming to my desk with a renewed sense of energy, and confidence I was lacking before I signed up. Best of all, I’ve actually created more time with my daughter with just a few minor changes because I have this new skill and the price point I’m offering this service feels right for both me and my clients.
So, join the Own the Inbox Challenge and you’ll get 10x or more the value than you spent and leave with a new community that’s rooting for you to succeed!
BRITTANY D.
“Joined as a newbie, left as an Inbox Influencer!”
Alex made it sound so easy and fun to write emails with her worksheets and learning materials. Words are not enough to express what this course has given me. I am just so grateful that I took the plunge and enrolled.
PRIYANKA B.
“Joined as a newbie, left as an Inbox Influencer!”
Being a complete beginner, I was pretty skeptical about how this course is going to benefit me in just 5 days. But I had faith in Alex because she is the Copywriting Queen (Literally). Anyway, 5 days down and I am already thinking like a copywriter and it doesn’t feel like I am doing it for the first time.
The live sessions were fun, engaging with easy to understand information. Alex made it sound so easy and fun to write emails with her worksheets and learning materials. Words are not enough to express what this course has given me.
I am just so grateful that I took the plunge and enrolled. Alex and her team are indeed the Raddest crew I have ever met. I am ready to OWN THE INBOX now!
PRIYANKA B.
“The Definition of An Investment”
Over the last three years, I’ve made a lot of messy, so-called “investments”. But, I’ve never seen a return on my $$$, energy, or self-worth so big.
And you’ll leave OTI with confidence. If you’re on the fence… Just do it.
JESSICA A.
“The Definition of An Investment”
After spending tens of thousands of dollars (as well as countless hours and immense energy) on other courses…
I wasn’t really sure if I would see a high return on OTI.
Now, there was no reason for me to feel this way–
I’m always ecstatic to learn, grow, and transform.
Plus, with all of the free tips Alex gives on Youtube and Instagram…
I knew her courses had to be full of magic.
But…
“I’ve taken plenty of courses…can I really learn something new?”
Not that I know everything–
But, maybe it was time for me to *just work* rather than ‘invest’ in another course.
“Or…what if it’s another cookie-cutter strategy that won’t work for me?”
Well…
That’s exactly what it’s NOT.
OTI is a true example of an investment!
After signing up for the course, the clock started ticking.
“When will I make this back? What will I get out of this?”
Ironically, I genuinely had no expectations–which turned out to be great.
Because there was NO way I could’ve ever expected the ROI I received.
Alex doesn’t just teach and leave.
She gives you real, tangible, impactful tools, to expand your knowledge and skills…
Then prompts you to practice them through homework.
And let me tell you–
She gave me more clarity around email campaigns in 9 days than I have had in any other course, with any other mentor, or through any trial and error.
Maybe she didn’t teach me something new…
But, she made a thousand things ‘click’.
“OHHHHH, that makes so much sense. I get it now.”
Yeah ^^ SO many of those moments.
And not for nothing:
If you follow along each lesson, you will have an entire campaign at the end of the course.
But, it’s more than just that…
The community Alex demands is magical.
The vibes, the energy, the sympathy, the love…
If you use all of the resources to the best of your ability…
You’ll have a copywriting family.
You’ll have support.
You’ll be motivated.
And you’ll leave OTI with confidence.
Over the last three years, I’ve made a lot of messy, so-called “investments”.
But, I’ve never seen a return on my $$$, energy, or self-worth so big.
Very thankful for this opportunity and hella excited to continue my journey with Alex & The Copy Posse.
If you’re on the fence…
You already have your answer.
Just do it.
JESSICA A.
“The Perfect Match For A Rookie Copywriter”
Alex’s program is a no-brainer to take! If you’re just starting your copywriting journey and want to master a specific skill to impress your future client, the Own The Inbox Challenge is a go-to option! Amazing delivery, awesome community, and unforgettable experience!
EGOR
“The Perfect Match For A Rookie Copywriter”
Alex’s program is a no-brainer to take! If you’re just starting your copywriting journey and want to master a specific skill to impress your future client, the Own The Inbox Challenge is a go-to option! Amazing delivery, awesome community, and unforgettable experience! Just pull out your wallet and invest in yourself, that will be your year’s best purchase. I promise! Unless you also enroll for The Copy Posse LaunchPad 🙂
EGOR
“Alex & her team are a bunch of RAD GENIUSES!”
I absolutely loved the OTI challenge. What Alex and her team bring to the table is more than just good or great… it’s phenomenal!
KUSHAGRA O.
“Alex & her team are a bunch of RAD GENIUSES!”
I absolutely loved the OTI challenge. What Alex and her team bring to the table is more than just good or great… it’s phenomenal! The OTI challenge was power-packed with so much great value stuffed into what was supposed to be a week but it lasted for more than 10 days with a very special bonus at the end. The structure was fantastic and I feel so confident to approach clients with my (REAL) rad emails that audiences will love. Waiting for more challenges like this at prices I can finally afford! KUSHAGRA O.
“Amazing professional copywriting programs!”
Alex is an amazing teacher whose focus is not only to up your copy game but, more importantly, to believe in yourself.
LAWRENCE K.
“Amazing professional copywriting programs!”
I participated and completed the Write & Ignite Challenge AND the Own the Inbox Challenge. Alex is an amazing teacher whose focus is not only to up your copy game but, more importantly, to believe in yourself. I had an amaaaazzing time with these challenges! LAWRENCE K.
“The only email course you’ll ever need to literally Own the Inbox!”
If you’re looking to take your email marketing up a notch (or I should say, NOTCHES), I can’t recommend Alex’s “Own The Inbox” Challenge highly enough. Alex goes ABOVE AND BEYOND teaching best practices for email marketing and walks you through the creation of an actual email campaign from start to finish, and the result is a beautifully designed and high-converting email campaign BY YOU (yes, that’s right!).
REEM A.
“The only email course you’ll ever need to literally Own the Inbox!”
If you’re looking to take your email marketing up a notch (or I should say, NOTCHES), I can’t recommend Alex’s “Own The Inbox” Challenge highly enough. I recently completed it (and am, in fact, so upset that it’s over) and was blown away by the wealth of knowledge and tips Alex shared. Alex goes ABOVE AND BEYOND teaching best practices for email marketing and walks you through the creation of an actual email campaign from start to finish, and the result is a beautifully designed and high-converting email campaign BY YOU (yes, that’s right!). To date, I’m still very blown away by how much I learned and by the actual planning of the course, too (the sessions are super well-organized, easy-to-follow, and engaging). From the very first day of the course, I felt like I had taken a huge leap in my email marketing skills (and I’m not exaggerating – that’s how jam-packed it is with valuable information). So imagine my joy at the end of the course? Do yourself a favor and invest in this course – I promise you won’t regret it. If anything, the only thing you’ll regret is being hesitant and not signing up sooner! As for me, from today, I’ll be applying the email marketing principles I learned to enhance my own digital marketing efforts. I still look at my email campaign and can’t believe that THIS IS WRITTEN BY ME and that I totally transformed my email marketing skills in a matter of DAYS! Let’s just say that this is one course that will definitely go down in my personal Hall of Fame! Thanks again, Alex, for all your hard work, being such an authentic MENTOR who literally spoiled us with a bunch of bonuses that were totally unexpected, for being committed to making each minute of this course count, and for making me a better marketer. Finally, thanks to the Posse Community for being such an awesome group of talented people that made committing to this course an absolute no-brainer! REEM A.
“This was mind blowing!!! Every training was so insightful, detailed, and full of juicy information!!!!”
I learned how to weave a highly converting and beautifully written sales email sequence without coming off as forceful. I feel like my brain grew 2x its size and this is a skill that I am more confident with after taking this challenge.
CHI
“This was mind blowing!!! Every training was so insightful, detailed, and full of juicy information!!!!”
I learned how to weave a highly converting and beautifully written sales email sequence without coming off as forceful. I feel like my brain grew 2x its size and this is a skill that I am more confident with after taking this challenge. I’m already planning another sales email sequence using the frameworks and information I learned to help get more and better clients! Thank you so much Alex!!!! All the support from Alex and the rest of the members who joined also made the time worth it!!! You won’t regret taking this!!!!
CHI
“The Best Decision I Made”
Armed with the simple yet effective frameworks and formulas Alex shared, I’ve never been so committed to completing any course.
CHIKEZIE C.
“The Best Decision I Made In 2021…”
I can proudly say that signing up for the Own The Inbox challenge was my best decision in 2021… the fee is only a tiny fraction of the overwhelming VALUE packed inside the program.
2022 is already looking very promising for me! Armed with the simple yet effective frameworks and formulas Alex shared, I’ve never been so committed to completing any course. This one was different. I never knew that the process of writing highly engaging and high-converting emails would be so MUCH FUN. Thank you, Alex Cattoni!
CHIKEZIE C.
“She Did It Again…”
Just from the 5 days of training with Alex, I’ve gained the confidence to approach clients offering sales email sequences, and guess what… they are BLOWN away too! The atmosphere on the calls was ELECTRIFYING and the energy in the group was incredible. This has convinced me that for every next challenge Copy Posse creates – I don’t even care what it is – SIGN. ME. UP!!!!
SUSAN
“She Did It Again…”
I’ve done a few programs with Alex and I just love the way she teaches. The frameworks and the methods she uses make everything super easy to understand… and put into practice. I thought I knew what to expect… but she did it again! Alex over-delivered and blew me away with the value of this challenge. I was interested in email copy before but now I ABSOLUTELY love it. Just from the 5 days of training with Alex, I’ve gained the confidence to approach clients offering sales email sequences, and guess what… they are BLOWN away too! The atmosphere on the calls was ELECTRIFYING and the energy in the group was incredible. This has convinced me that for every next challenge Copy Posse creates – I don’t even care what it is – SIGN. ME. UP!!!! SUSAN
“Why Own The Inbox Is A No-Brainer!”
I just finished the program and feel absolutely inspired and equipped to tackle any email campaign for future clients!
ANNIE
“Why Own The Inbox Is A No-Brainer!”
If you want proven email formulas that will UP YOUR GAME as a copywriter, don’t think twice about signing up for Alex Cattoni’s Own The Inbox Challenge. I just finished the program and feel absolutely inspired and equipped to tackle any email campaign for future clients! During the program, Alex shares her knowledge from over a decade in the copywriting industry through recorded live sessions. The daily workbooks keep you busy writing your own email sequence so that by the end of the course, you have a completed email campaign to show for it! You can look back and say, “I wrote that. Nice work, Me.” You will gain access to the OTI Facebook Group, which connects you with fellow copywriters who can keep you accountable and inspired! See what other copywriters are doing to reach their dream clients by searching #wins. Or share your own #win as you progress! The group will help recharge your positive energy while encouraging you to tap into your best creative self. I learned so much in a span of two weeks! The pace of this course kept my writing flow in motion and challenged me to produce quality work in real-time. The 12 Proven Email Formulas Alex shares in OTI are tools I will keep close when writing any future email campaign! I am 100% satisfied with the value I gained by joining Own The Inbox and I would encourage any copywriter to add it to your repertoire of training programs. Alex Cattoni is a gifted teacher and a brilliant writing strategist. You can trust her with your time and your investment. She’s got your back in the copywriting game! ANNIE
“An Absurdly Amazing Copywriting Program”
This is the second program I’ve taken with Alex… What I learned in just two weeks is honestly invaluable.
NIKO
“An Absurdly Amazing Copywriting Program”
This is the second program I’ve taken with Alex, so I thought I knew what I was getting into… But I was blown away yet again. What I learned in just two weeks is honestly invaluable. I’m more confident than ever to write spectacular emails for my clients. NIKO
“Sales Email Copywriting, Marketing, & Psychology oh my!”
This challenge should be priced wayyyyy more than it is – to say Alex Cattoni over-delivers is an understatement. Joining this challenge is a no-brainer!
MARIA T.
“Sales Email Copywriting, Marketing, & Psychology oh my!”
This challenge should be priced wayyyyy more than it is – to say Alex Cattoni over-delivers is an understatement.
OTI is PACKED with invaluable psychological and marketing information that goes beyond writing a bad *as email sales series, which, btw, you can EASILY do with this challenge. In fact by day 4, I wrote a sales sequence for a new client that she absolutely LOVED.
Plus you get Alex and her Copy Posse’s infectious energy and support.
Joining this challenge is a no-brainer!
MARIA T.
“You go in to learn email marketing, you come out a better copywriter”
This was hands down the best copywriting course I have ever taken.
TANYA S.
“You go in to learn email marketing, you come out a better copywriter”
This was hands down the best copywriting course I have ever taken. With her infectious energy and explosive knowledge bombs, Alex keeps you hooked throughout. So much so, that you will be forced to sit your ass down to finish all the videos and the assignments. And don’t get me started about the assignments! They all seem easy, but with every word you add in her workbook, you become a better and more confident copywriter.
Going in, I had huge expectations from Alex and the team, but this course still managed to somehow blow me away with it’s value. If you are considering investing on a copy course, believe me, THIS IS IT! This is the one you take. Period!
TANYA S.
Value: $3250
Join Today For Only $197
Frequently Asked Questions
The Challenge is a self-study video training program.
Although it was taught and designed to take place over 10 days, with 5 Video Trainings, 2 Q&A sessions and 3 bonus trainings…
You can absolutely progress through the program at your own pace…
Binge all at once, or go slow and steady – whatever works best for you! We are all on journeys and have different schedules.
As soon as you join the Challenge, you’ll get access to the Copy Posse Membership Portal so you can start asap.
Day 1 will be available immediately and a new video training will be unlocked as you progress through the challenge.
You will also be invited to join the private Own The Inbox Facebook group, which is a valuable way for you to network with fellow participants and help each other along the way!
Each training takes approximately 90 minutes. There will also be daily homework and exercises that should take an additional 1-2 hours a day to complete. Expect to spend at least 4 hours for each day of training.
Yes! The email frameworks that I’ll be teaching can be used for any product or service in the B2C (business-to-consumer) and B2B (business-to-business) industries. I’ve used the same strategies and writing process for brands in personal growth, spirituality, wellness, lifestyle, coaching, software, devices, online education and more.
You will have lifetime access to all challenge videos, workbooks, exercises and discussion topics in your Copy Posse Portal.
Absolutely not! This Challenge is for entrepreneurs, coaches, consultants, freelancers, copywriters and aspiring copywriters who want to take their email marketing skills to the next level.
If you don’t have a list, that’s totally cool – you’ll still learn how to craft a high-converting sales campaign that you can add to your portfolio PLUS the strategies you need to deliver awesome results (and raise your rates) for your next client.
If you do have a list, awesome! You’ll rock your next promotion or launch.
One of the modules in my high-level copywriter coaching programs — Copy Posse Launch Pad and Launch Files — does focus on email copywriting as part of your portfolio and teaches the different email types and formulas.
However, while there is some overlap in the principles and techniques taught, a lot of the content in the Own The Inbox Challenge is brand new and goes much deeper into the marketing psychology and strategy behind crafting engaging, memorable AND high-converting sales emails.
They are complimentary products!
We do not offer refunds. The Own The Inbox Challenge is specifically created for people who understand the value behind this experience and have set the intention to actually apply the practical tools and insights I will be providing.
When you join a Copy Posse program, you’re in the Posse for life. We’ll never give you up or let you down… And that’s why by paying only $197 you’re getting thousands of dollars in value back. That’s our “return” policy!
Value: $3250
Join Today For Only $197
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