
A Mastermind For Marketers & Business Owners Who Are Ready To Grow Their Audience, Authority & Impact

A Mastermind For Marketers & Business Owners Who Are Ready To Grow Their Audience, Authority & Impact

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Hosted by award-winning marketer and founder of the Copy Posse, Alex Cattoni, REIGN is an exclusive virtual mastermind for experienced copywriters, marketers and business owners who are ready to grow their audience, authority and impact – and build a business that feels freaking good.
If you’re looking to amplify your message with proven campaigns and marketing funnels, build your personal brand, and launch new income streams and automated offers…
This is where you belong.
Through monthly live calls and discussions, behind-the-scenes training and expert masterclasses…
This is a curated club where you’ll get the strategies, tools and support you need to grow your audience, authority and impact (and make it Reign!)
Applications are now open for a very limited time.


In REIGN, you’ll get monthly mentorship from industry-leading experts about the marketing strategies and systems that are working right now.
From email marketing and list-building, to crafting launches and evergreen funnels, to personal branding and simple content strategies, you’ll learn proven ways to build your authority, scale your marketing and create new income streams beyond just “client work.”

Amazing things happen when you surround yourself with people who believe in you. As a Reignmaker, you’ll create meaningful connections with other business owners who share similar goals, struggles and big dreams.
We brainstorm unconventional ideas, share feedback on each other’s marketing, talk about day-to-day challenges and get fiercely real about what goes on in our industry.

When you invest in REIGN, I invest in you. I’m here to help you gain more ease and clarity in your business, share my proven strategies (and fails!) and hold you accountable to epic growth.
As a Reignmaker, you get a backstage pass to my entire business – my content marketing playbook, email strategies, launch campaigns, and more. Plus, you’ll get direct access to me through WhatsApp anytime.

Alex is a copywriter, marketing strategist and the founder of the Copy Posse — the raddest, baddest crew of copywriters, marketers, and storytellers on the Internet.
She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue.
Alex left her position as Creative Director at Mindvalley in 2011 to start her own successful consulting and copywriting business.
For the next decade, Alex worked completely behind the scenes as the marketing secret weapon for many leading transformational authors and businesses.
She became known as one of the top personal development copywriters in the industry with a knack for storytelling, writing high-converting sales copy and conceptualizing memorable promotional campaigns.
In 2020, she founded the Copy Posse with a bold mission to de-douchify the internet, redefine modern marketing and build an Empathy Empire.
Through her online programs, content and challenges, Alex has helped over 500,000 rad humans from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting.
Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.





“She’s someone I would not hesitate to call a genius.”
“Alexandra was one of my best hiring decisions ever. She was instrumental in not just conceptualizing the marketing angle and writing phenomenal promotional material and launch emails — but also pioneered a unique style of site design and copy that increased conversions by close to 120% on our main landing page. It’s telling to see that Alex can excel at so many different roles — team leader, marketer, brand manager, event director. She’s truly an amazing woman and someone I would not hesitate to call a genius.”
Vishen Lakhiani
Founder of Mindvalley.com

“You always feel that she truly cares…”
“Whether it’s in our training programs, speaking on stage, or on a podcast, you always feel that she truly cares and is coming from a place of not only authenticity but experience. She’s been there, done that, played the game, and has been in the shoes of her customers, which is why she is able to serve and build the amazing community that she has. Anytime Alex comes to train in the Smart Marketer community, our students absolutely love it. She makes it fun, but she also knows how to actually teach something so that it’s actionable.”
Molly Pittman
CEO of Smart Marketer

“She was the obvious choice for Marketer of the Year.”
“She combines traditional direct-response marketing with brand building better than anyone I know. Spend five minutes watching Alex on stage, engaging with her YouTube channel, or speaking with her in person and you’ll see why she was the obvious choice for Digital Marketer’s 2021-2022 Marketer of the Year. I learn from her every time we talk, and I hope you’ll take the opportunity to learn from her as well. She is, in a word, extraordinary.”
Shawn Twing
Copywriting Expert & Co-creator of
The Modern Marketing System

“Alex is one of the sharpest minds”
“Alex is one of the sharpest minds – especially when it comes to content marketing. She has built this magical connection with her audience while also building an incredible online brand.
Plus, she’s so stinkin’ good at teaching others how to do the same. It’s why I asked her to come and share with my highest-level mastermind and why I’m always soaking up her genius.”
Stu McLaren
Founder of Membership.io

“She genuinely gives a sh*t about your business (and you!)”
“Working with Alex is seamless and exciting, and you get incredible results! Alex helped to build out a killer marketing strategy that ensured successful launches of courses and programs for our audience, guided us in building out our brand voice for marketing and content creation, and was an incredible speaker and guest on my show. She genuinely gives a sh*t about your business (and you), and in a world of half-assed marketers and copy-writers, she is an absolute joy to work with and ideate with, and be around.”
Connor Beaton
Founder of ManTalks.com

“A Marketing Genius”
“There are very few – and I mean VERY few – people I know who I could accurately describe as a “marketing genius”. Alexandra Cattoni is definitely one of those people. From brilliant conception to effective campaigns to compelling copy, Alex has it nailed. Amazingly organized and perplexingly productive, she has allowed me to let go of the reins in our marketing entirely — so I can focus on innovation – and frankly, she does it WAY better than I ever did! I cannot recommend her highly enough.”
Blair Gorman
Founder of Numerologist.com

Since becoming a member, I’ve landed dozens of clients, learned from countless experts, grown my business to multi-6-figures and met so many incredible colleagues who have supported me unconditionally (and vice versa).
KELSEY W.
This is hands-down the most valuable mastermind I’ve ever joined and the longest I’ve ever stayed in an online community. I originally joined Reign to continue building my copywriting skills, but I didn’t understand the whole package. In addition to becoming a better copywriter and marketer, I’ve developed a brand new mindset, elevated my processes, workshopped new strategies and set bigger goals than I ever thought possible. Since becoming a member, I’ve landed dozens of clients, learned from countless experts, grown my business to multi-6-figures and met so many incredible colleagues who have supported me unconditionally (and vice versa). Joining Reign was my fast track to success — learning from industry legends and having knowledgeable besties cheer you on as the entrepreneurial rollercoaster sends you up, down and sideways is invaluable.
Kelsey W.
Reign is a safe space to level up and make your business dreams come true.
JOHANNA K.
Simply put, Reign is a safe space to level up and make your business dreams come true. I’ve come to understand that running a business is, first and foremost, a journey of personal growth – and that journey is best traveled with people on a similar path. People who get what you’re doing. Who support, inspire, and celebrate you. Who have your back when the struggle of running your own business gets real… And trust me, it will. My Reign journey has impacted me more profoundly than I ever imagined. The coaching, training, accountability, community, and opportunities have transformed me from an imposter-syndrome-ridden wanna-be freelancer to a proud activist-entrepreneur with massive plans to change the world with her gift.
Johanna K.
I’ve been in Reign for a year now and I’ve achieved so much – from my first course launch, to launching a YouTube channel, to launching a membership.
NIKKI T.
I joined Reign at this weird tipping point in my business. I was doing OK but I knew I was ready to push myself. I was paying a SCARY amount of rent every month and wasn’t doing the things I needed to comfortably make enough money to live on and pay all my expenses. Joining felt scary but I knew I wanted to learn from Alex and the membership came up at exactly the right time. I was ready to push myself.
Within 2 months of joining, I hit a streak of my best-ever income months (hitting my first few 5-figure months) and so much of that was down to the mindset and sales training I focused on when I first joined this community. Having a bunch of incredible humans to lean on and get advice from was also sooo valuable.
I’ve been in Reign for a year now and I’ve achieved so much – from my first course launch, to launching a YouTube channel, to launching a membership. The calls are amazing and I love having Alex’s brain on my business struggles and cheering me on with very win. It’s one of the few communities I’ve been in where I feel like the leader genuinely cares about every single person inside. Alex knows what’s going on in my biz and checks in on that in calls, and she listens to feedback to make this an even better space. If you’re looking for a safe, supportive community to grow your business, Reign is gonna give that to you!
Nikki T.
From the coaching calls with Alex to the amazing guest presenters, being a part of Reign keeps me up to date with what’s happening in the world of business and marketing.
ROB F.
From the coaching calls with Alex to the amazing guest presenters, being a part of Reign keeps me up to date with what’s happening in the world of business and marketing. I love being able to not only ask Alex questions but also get the opinions and support of fellow business owners and copywriters. Whether I have a question or just need a little love and support, I always know that my Posse family inside of Reign has my back. My business would not be where it is today without them!
ROB F.
The resources, training, and support Alex provides are world-class and keep us at the cutting edge of what we do. Plus it’s probably the most supportive community on planet Earth — I’ve made connections and close friendships I’m so grateful for, and I know that if I go into the community I’ll be supported.
MEL K.
It’s hard to put into words what Reign has done for me and meant to me. Last year, I landed a 5-figure/MONTH retainer with an agency serving some of the biggest names in the space as their chief copywriter through the exclusive Reign Job Board (that I’m still going strong with now).
But more than that, I’ve grown so much as a human, as a writer, and as a business owner. I’ve learned so much that I feel like I’ve fast-tracked my career by about 5 years in the 2.5 short years that I’ve been a part of this mastermind. I’ve even been able to step up and lead a training myself and give back to the community as a coach / mentor, which has been a surreal and amazing full-circle moment.
The resources, training, and support Alex provides are world-class and keep us at the cutting edge of what we do. Plus it’s probably the most supportive community on planet Earth — I’ve made connections and close friendships I’m so grateful for, and I know that if I go into the community I’ll be supported.
I also wanted to touch for a moment on Alex’s leadership — everything she puts into this world is of such high quality, care and integrity. She always takes the time to listen to our feedback and give us exactly what we need on our journey, and she’s not afraid to change or adapt things to make sure she’s serving us in the best way possible. In short, she truly CARES.
Knowing I can jump on our monthly calls with her to get support with anything in my business has been a total game-changer to my confidence and my growth. I’m yet to find a mentor I align with—or that I can truly rely on—as much as Alex.
I’m so grateful for Reign — it’s a consistent highlight of my week and of my overall business journey. I can’t imagine my career without it!
MEL K.
Reign works in MAGICAL ways!
KIRSTIN
Reign changed my mindset to a level I never thought possible. I never saw myself escaping the classroom as a 10-year veteran teacher, but Reign works in MAGICAL ways!
KIRSTIN
One of the biggest transformations I’ve had in this mastermind is when Alex introduced an idea to help my customers be more consistent in our program. We created a really fun membership for them called the Consistency Crew, which has helped so many of our customers have a good time – and it’s also added a lot of revenue to our company as well!
ADELAIDE
I think it makes such a difference when you’re working with somebody who likes to have fun as they run a business – because it makes your life more fun. We could all do this in a very boring way, and it just wouldn’t be worth the time in our lives.
One of the biggest transformations I’ve had in this mastermind is when Alex introduced an idea to help my customers be more consistent in our program. We created a really fun membership for them called the Consistency Crew, which has helped so many of our customers have a good time – and it’s also added a lot of revenue to our company as well!
ADELAIDE
My favorite part about being in REIGN is just getting to talk to Alex and hearing her incredible insights and wisdom – and to know that she is the same person online and in person!
DEIRDRE M.
My favorite part about being in REIGN is just getting to talk to Alex and hearing her incredible insights and wisdom – and to know that she is the same person online and in person! And when I’m stuck with a challenge, opportunity, or goal, there’s like a whole posse of Reignmakers that can help me and help me move forward.
I had a launch that completely and utterly flopped – it was a total disaster. And I thought… do I need to burn my business to the ground? But after a conversation with Alex, she suggested a different strategy… and it turned out to be the best launch I’ve had yet.
DEIRDRE M.
My favorite part of being in REIGN is the people. They’re some of the most amazing and heart-centered, entrepreneurs that I’ve ever met…
TONY B.
My favorite part of being in REIGN is the people. They’re some of the most amazing and heart-centered, entrepreneurs that I’ve ever met… and that’s a lot of fun. As a consultant, I’m used to being behind the scenes, so spending time with Alex has given me a model for getting in front of my brand and my marketing so I can reach more clients.
TONY B.
Why I Created This Mastermind
I created REIGN because it’s what I was desperately craving in my own business.
I wanted to rally a crew of rad humans who live and breathe the Posse values of empathy, integrity and FUN…
I wanted to have real conversations with marketers and entrepreneurs who actually give a f*ck about the work they are doing in this world…
And I wanted to learn from experts and industry leaders whom I’ve admired for years (I fangirl hard every time an expert joins us for a masterclass).
Simply put, REIGN is the mastermind of my dreams, and this is where I LOVE to hang out.
There’s a reason why Reignmakers get direct access to me and so much of my time and attention…
There’s nothing I love more than serving business owners at this level of growth because I was in your shoes not that long ago.
My team and I are deeply committed to this crew, and once you’re a Reignmaker, I’ve got your back. Nothing in my business is off-limits to you.
I’ll share everything happening behind the scenes at the Copy Posse, show you what’s working for me (and what’s not) and help you troubleshoot problems in your own business based on my 17+ years of experience in this industry.
More Reignmaker Perks
Live Coaching & Mentorship
Weekly masterclass, coaching and behind-the-scenes training with Alex and industry-leading experts.
VIP Status
Get a front-row seat and VIP pass to everything in the Posseverse (that everyone else has to pay for).
Direct Access To Alex & The Posse Team
Reignmakers have direct access to Alex & the Posse team anytime for answers, encouragement and support.
Reign Rolodex
When you’re a Reignmaker, I’ll do whatever I can to support you in your business with referrals, intros and recommendations.
Posse Partnership
Get exclusive access to the Posse’s Partner Program and earn commissions on any referred sales.
Reignmaker Spotlights
Get the opportunity to join Alex for exclusive interviews, case studies, trainings and featured content.
Private REIGN Podcast
Every live training and recorded replay is available to listen to on the go from your mobile device inside our private REIGN podcast.
REIGN Clubhouse
Quickly search all video content in the REIGN Clubhouse by topic, question or keyword.


Being a business owner can be a lonely experience, so it’s important to surround yourself with people who are cheering you on as you go, no matter what happens. And you get that with Reign.
ASH C.
Reign has given so much to my copywriting business. The level of experts that come to Reign to share their knowledge and experience is phenomenal. I’ve learned so much being part of this mastermind. But that isn’t even the best bit! Being a business owner can be a lonely experience, so it’s important to surround yourself with people who are cheering you on as you go, no matter what happens. And you get that with Reign. A place where you can celebrate wins and reflect on how you can do things differently in your business… all with people who are on the same journey as you. The community aspect of Reign is fantastic!
ASH C.
It’s an exemplary model of what all masterminds should be, offering comprehensive support, guidance, and resources to anyone looking to take their businesses to the next level.
REEM A.
REIGN has had an immeasurable impact on my personal and professional growth. Whenever someone asks me what I’ve gotten out of it, I feel like I don’t know where to begin. It’s that unmeasurable (in an awesome way). All I can say is that it went beyond my wildest dreams.
As someone who has always known that I had more to offer and that I had more potential than I was tapping into but struggled with the chaos of jumbled thoughts, I knew I needed a guiding light to lead me toward the path of success. REIGN provided me with the structure and guidance that I DESPERATELY needed, giving me access to a wealth of information right from the minute I joined.
Most importantly, it gave me the confidence to pursue the growth that I knew was within me. The growth empowered me to build a thriving business that is fulfilling, profitable, and aligned with my values. Yes, it’s true – REIGN has that effect on you. It instills a mindset of growth, resilience, and persistence, making it clear that there’s no excuse to stay where you are.
One of the standout features of REIGN was the constant support and coaching from Alex. Alex’s guidance was instrumental in helping me navigate through some of the most challenging times in my business. Her knowledge and expertise were unparalleled, and her passion for helping entrepreneurs reach their full potential was evident in every interaction with her. In addition to the guidance and knowledge provided by Alex, REIGN also offered me the opportunity to connect with industry-leading experts in various fields as well as other like-minded individuals whom I now happily call my friends and who have become my biggest support system. ❤️
REIGN is worth its weight in gold. Overall, I can’t speak highly enough of my experience with REIGN. It’s an exemplary model of what all masterminds should be, offering comprehensive support, guidance, and resources to anyone looking to take their businesses to the next level. If you’re considering investing in a mastermind, I urge you to consider REIGN – it was truly the best investment I have ever made.
Reem A.
Reign doesn’t just take you from freelance copywriter to rad entrepreneur. It transforms you into the best YOU in just a few months, and it’s seriously life-changing.
LEXI W.
(It’s) not just about the money — it’s the financial freedom, the unshakeable confidence in myself and my skills, and making an impact while doing the work I love…all without compromising my lifelong values. It’s the permanent mindset shift that has me living in abundance instead of scarcity, acting on courage instead of fear, and taking messy action instead of being paralyzed by perfectionism.
And when I DO fall back into those old habits, Alex and the Reignmakers are right there to pull me back out.
I can’t even begin to describe the insane value of all the masterclasses with experts I’ve never even dreamed of meeting, the mindset sessions, the copywriting challenges, and the amazingly talented and helpful Reignmaker community.
Reign doesn’t just take you from freelance copywriter to rad entrepreneur. It transforms you into the best YOU in just a few months, and it’s seriously life-changing.
I’m so grateful to Alex for creating this wonderful mastermind and amazing community of Reignmakers. I can’t gush about it or her enough (if you couldn’t tell).
If you’re hesitating to join Reign, I can only say two words:
DO IT!!!
The only thing you’ll regret is if you don’t.
Lexi W.
I have progressed further in the last 9 months (in both my business and personally) than I would have in 5 years, trying to go it on my own.
BETHANY C.
Reign has been a complete game-changer for me. I have progressed further in the last 9 months (in both my business and personally) than I would have in 5 years, trying to go it on my own. Because of the marketing and business knowledge I’ve acquired from months of masterclasses, expert interviews and Q&A sessions with Alex, I’m able to market myself as more than a basic copywriter…and I charge like it!
But mostly, the community I’ve found in this group is the most powerful and transformative element of Reign. Alex has a way of bringing people together who deeply and authentically care about each other, and that has been the most motivating and encouraging aspect of this coaching program.
I was just a newbie when Reign started and I am so grateful for everything I’ve learned and the relationships I’ve formed because of it. It seemed like a big investment at first, but I am SO glad I did it….the value far exceeds the price!!
BETHANY C.
Reign opened up the door for me to make valuable connections with other freelancers, business owners, and experts…
CHI C.
Before Reign, I was afraid to be seen, hardly posted on social media, focused on the smaller goals instead of seeing the bigger picture, and tried to navigate my copywriting business alone in the dark.
Now I have more clarity on how to run my business, how to approach the way I work with my clients, confidence to go after better and bigger opportunities, hold myself accountable with my monthly accountability groups, gain major strides with my once-limited knowledge of the marketing world (which I constantly use), and continue to be motivated and inspired by all the lovely members along with the one and only Reign Master Alex Cattoni.
Reign opened up the door for me to make valuable connections with other freelancers, business owners, and highly valued experts (marketing, finance, mindset, branding, etc.) whose masterclasses are gold and would have cost me an arm and a leg each!
So if you’re looking to scale your business with a group of fun, loving, hardworking, supportive, creative, diverse, and badass people who always fill you with positive energy, teach you something new, be your accountability partner, and all the while getting to meet and learn from the latest experts, you’re in the right place!
CHI C.
It’s an incredible community that feels like the support system I have been craving as a solopreneur.
KELLI P.
This mastermind still continues to blow my mind. Not only do I hear from experts that I have purchased books on Audible from ON THE REGULAR, but it’s an incredible community that feels like the support system I have been craving as a solopreneur. In fact, I met a dear friend on day 3 post-sign-up that I’ve now been able to meet in person and I’m pinching myself because our friendship is even better IRL.
Alex’s energy, approachability, insane knowledge, and industry connections is something that is inspiring, intoxicating and so damn valuable. I’m so thankful I said YES to Reign. Like everything Alex does, it surpassed my expectations. Alex always over-delivers and Reign is NO exception.
KELLI P.
This program and Alex’s incredible guidance and expertise brought me from insecure and hiiiiiighly skeptical fresh copywriter to a profitable and confident AF marketing strategist. The best part? I’m just getting started!
JANAINA C.
Went from freelancer to registered business owner, hit $10K+ consistent months, landed a dream client, started coaching 6 and 7-figure entrepreneurs inside a $35K/year mastermind, and unlocked a new freaking dimension inside my brain. Need I say more? This program and Alex’s incredible guidance and expertise brought me from insecure and hiiiiiighly skeptical fresh copywriter to a profitable and confident AF marketing strategist. The best part? I’m just getting started!
JANAINA C.
Reign has been instrumental to my success – as long as you put in the time, you will see the benefits.
ALEXA P.
Joining Reign has been a pivotal decision in my copywriting career. To have a group of people who not only understand what you’re going through, but can offer their unique perspective has been an asset to my business. The connections I’ve made through Reign have catapulted me into new possibilities and developed into true friendships with people I talk to nearly everyday. It’s hard to really describe how transformative my time in Reign has been, but my success thus far can be attributed to continuing to invest in myself and surrounding myself with those striving to be 1% better everyday. Reign has been instrumental to my success – as long as you put in the time, you will see the benefits. If you’re ready to be surrounded by people who are looking to reach new heights, grow together, and have a dozen virtual shoulders to cry on, Reign is the next step for you.
ALEXA P.
I have learned so much in this community and recently turned my side hustle into a full-time business!
JACQUELINE
I cannot begin to tell you how happy I was to join the Reign Makers! Alex and the other Reign Makers are incredibly supportive. There are so many amazing master classes to dive into deep, like mindset, marketing, sales, strategy, systems. You name it! I have learned so much in this community and recently turned my side hustle into a full-time business!
I’m not sure if I would’ve found the confidence to quit my 9-to-5 job if it had not been for Reign. I am ready to hit the ground running and start my new life with all of my systems in place and my mindset positive.
At 55 this is no easy decision, but through them, I found the courage to make this happen! And I am not looking back.
Thanks to Alex and all of the Reignmakers for having my back!
JACQUELINE
How To Apply For REIGN
REIGN is a mastermind for experienced copywriters, marketers, and business owners ready to scale beyond 6 figures.
If you’re still in the early stages of building your freelancing business and learning how to get clients, this mastermind is not for you. You would need more experience to fully benefit from the high-level strategies and training inside REIGN.
My Spark membership would be the perfect place for you (get on the waitlist to be notified when doors reopen).
If you’re still unsure, apply to join REIGN (it takes only 5 minutes) and we’ll let you know if it’s right for you!
The default schedule for all live calls is Wednesday at 10am Pacific. However, dates and times are subject to change month to month based on expert schedules, travel and other commitments. Final dates are announced every month.
All live sessions will be recorded and stored within the REIGN Clubhouse, which you can access anytime during your membership.
REIGN is an annual commitment. We designed this mastermind to help you grow and scale a long-term, sustainable and profitable business and to give you the time and space to make real connections, implement what you learn and create lasting results.
One of the best things about being in a mastermind is that the topics and themes evolve with the group and in response to ever-changing marketing trends and industry conversations. Here are some of the themes we’re discussing now…
Applications Close In: