A Mastermind For Marketers & Business Owners Who Are Ready To Grow Their Audience, Authority & Impact

Applications Close In:

Ready to make it REIGN in 2026?

Hosted by award-winning marketer and founder of the Copy Posse, Alex Cattoni, REIGN is an exclusive virtual mastermind for experienced copywriters, marketers and business owners who are ready to grow their audience, authority and impact – and build a business that feels freaking good.

If you’re looking to amplify your message with proven campaigns and marketing funnels, build your personal brand, and launch new income streams and automated offers…

This is where you belong.

Through monthly live calls and discussions, behind-the-scenes training and expert masterclasses…

This is a curated club where you’ll get the strategies, tools and support you need to grow your audience, authority and impact (and make it Reign!)

Applications are now open for a very limited time.

Simple Strategies That Work Today

In REIGN, you’ll get monthly mentorship from industry-leading experts about the marketing strategies and systems that are working right now. 

From email marketing and list-building, to crafting launches and evergreen funnels, to personal branding and simple content strategies, you’ll learn proven ways to build your authority, scale your marketing and create new income streams beyond just “client work.”

A Fierce Crew Who Believes In You

Amazing things happen when you surround yourself with people who believe in you. As a Reignmaker, you’ll create meaningful connections with other business owners who share similar goals, struggles and big dreams. 

We brainstorm unconventional ideas, share feedback on each other’s marketing, talk about day-to-day challenges and get fiercely real about what goes on in our industry.

Next-Level Access & Accountability

When you invest in REIGN, I invest in you. I’m here to help you gain more ease and clarity in your business, share my proven strategies (and fails!) and hold you accountable to epic growth. 

As a Reignmaker, you get a backstage pass to my entire business – my content marketing playbook, email strategies, launch campaigns, and more. Plus, you’ll get direct access to me through WhatsApp anytime.

Alex is a copywriter, marketing strategist and the founder of the Copy Posse — the raddest, baddest crew of copywriters, marketers, and storytellers on the Internet.

She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue.

Alex left her position as Creative Director at Mindvalley in 2011 to start her own successful consulting and copywriting business.

For the next decade, Alex worked completely behind the scenes as the marketing secret weapon for many leading transformational authors and businesses.

She became known as one of the top personal development copywriters in the industry with a knack for storytelling, writing high-converting sales copy and conceptualizing memorable promotional campaigns.⁣

In 2020, she founded the Copy Posse with a bold mission to de-douchify the internet, redefine modern marketing and build an Empathy Empire.⁠⁠

Through her online programs, content and challenges, Alex has helped over 500,000 rad humans from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting.

Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.

“The most valuable mastermind I’ve ever joined.”

Since becoming a member, I’ve landed dozens of clients, learned from countless experts, grown my business to multi-6-figures and met so many incredible colleagues who have supported me unconditionally (and vice versa).

KELSEY W.

“The best business investment you’ll ever make.”

Reign is a safe space to level up and make your business dreams come true.

JOHANNA K.

“Within 2 months, I hit a streak of my best-ever months…”

I’ve been in Reign for a year now and I’ve achieved so much – from my first course launch, to launching a YouTube channel, to launching a membership.

NIKKI T.

“My business would not be where it is today without them!”

From the coaching calls with Alex to the amazing guest presenters, being a part of Reign keeps me up to date with what’s happening in the world of business and marketing.

ROB F.

“I feel like I’ve fast-tracked my career by about 5 years!”

The resources, training, and support Alex provides are world-class and keep us at the cutting edge of what we do. Plus it’s probably the most supportive community on planet Earth — I’ve made connections and close friendships I’m so grateful for, and I know that if I go into the community I’ll be supported.

MEL K.

“Reign changed my mindset to a level I never thought possible.”

Reign works in MAGICAL ways!

KIRSTIN

“My favorite part about being in this mastermind is having access to Alex and her energy.”

One of the biggest transformations I’ve had in this mastermind is when Alex introduced an idea to help my customers be more consistent in our program. We created a really fun membership for them called the Consistency Crew, which has helped so many of our customers have a good time – and it’s also added a lot of revenue to our company as well!

ADELAIDE

“I executed her strategy and it turned out to be the best launch I’ve had yet.”

My favorite part about being in REIGN is just getting to talk to Alex and hearing her incredible insights and wisdom – and to know that she is the same person online and in person!

DEIRDRE M.

“The most amazing and heart-centered entrepreneurs that I’ve ever met.”

My favorite part of being in REIGN is the people. They’re some of the most amazing and heart-centered, entrepreneurs that I’ve ever met…

TONY B.

Why I Created This Mastermind

I created REIGN because it’s what I was desperately craving in my own business.

I wanted to rally a crew of rad humans who live and breathe the Posse values of empathy, integrity and FUN…

I wanted to have real conversations with marketers and entrepreneurs who actually give a f*ck about the work they are doing in this world…

And I wanted to learn from experts and industry leaders whom I’ve admired for years (I fangirl hard every time an expert joins us for a masterclass).

Simply put, REIGN is the mastermind of my dreams, and this is where I LOVE to hang out.

There’s a reason why Reignmakers get direct access to me and so much of my time and attention

There’s nothing I love more than serving business owners at this level of growth because I was in your shoes not that long ago.

My team and I are deeply committed to this crew, and once you’re a Reignmaker, I’ve got your back. Nothing in my business is off-limits to you.

I’ll share everything happening behind the scenes at the Copy Posse, show you what’s working for me (and what’s not) and help you troubleshoot problems in your own business based on my 17+ years of experience in this industry.

What You’ll Get Every Month As A

REIGNMAKER

Masterclass With Alex & Industry Expert

Every month, I invite an industry-leading expert and world-class entrepreneur to join me for a masterclass and Q&A exclusively for Reignmakers. You’ll get real-talk advice and actionable tactics in the following areas of focus: content and personal brand strategy, email marketing, offer creation and ads, and brand messaging. Check out some of our past experts below.

Reignmaker Roundtable

During these informal and candid calls, we connect to share what’s going on in our lives and businesses. Whether it’s exciting new projects, your goals for the month, or any challenges you need support with, this informal roundtable is designed to foster candid conversations, real connections and real-time support – and no topic is off the table.

Behind-The-Scenes Marketing Training

Get high-level training and valuable insights directly from me and the Posse Team. From launch plans and debriefs to email marketing strategies to upcoming program reveals and funnel deep dives, the Reignmakers are always the first to know what’s happening in the Posseverse (with direct access to ask me anything about how I run my business).

Direct Access To Alex & The Reignmakers

When you become a Reignmaker, you’ll get direct access to our private WhatsApp group. This is a dedicated space where we have productive conversations, brainstorm challenges, celebrate wins and support one another between our live sessions. This is also where you can message Alex anytime you have a question and need quick and direct feedback.

Annual In-Person Mastermind

As a Reignmaker, you’ll get a free ticket (valued at $3000) to my annual in-person mastermind in Vancouver, Canada, October 2026 (dates TBC soon). Over two days, my team and I pull back the curtain on our most effective branding, marketing, and copywriting strategies – and share the honest, unfiltered truth about what it really takes to grow a business that stands out and feels good today.

More Reignmaker Perks

Live Coaching & Mentorship

Weekly masterclass, coaching and behind-the-scenes training with Alex and industry-leading experts.

VIP Status

Get a front-row seat and VIP pass to everything in the Posseverse (that everyone else has to pay for).

Direct Access To Alex & The Posse Team

Reignmakers have direct access to Alex & the Posse team anytime for answers, encouragement and support.

Reign Rolodex

When you’re a Reignmaker, I’ll do whatever I can to support you in your business with referrals, intros and recommendations.

Posse Partnership

Get exclusive access to the Posse’s Partner Program and earn commissions on any referred sales.

Reignmaker Spotlights

Get the opportunity to join Alex for exclusive interviews, case studies, trainings and featured content.

Private REIGN Podcast

Every live training and recorded replay is available to listen to on the go from your mobile device inside our private REIGN podcast.

REIGN Clubhouse

Quickly search all video content in the REIGN Clubhouse by topic, question or keyword.

Past REIGN Guest Experts Include…

How To Run A Legendary Launch

Jeff Walker
Creator of The Product Launch Formula

The 3 Foundational Success Principles To Build A Multi-Million Dollar Business

Amy Porterfield
Bestselling Author of Two Weeks Notice

How To Overcome Imposter Syndrome & Build Your Dream Business

Giovanni Marsico
Emmy-Award Winning Producer & Founder of Archangels

How To Hack States of Consciousness To Operate At Your Max Capacity

Steven Kotler
New York Times Bestselling Author of Bold & Abundance

5 Ways To Access Your Infinite Power For Ultra Success, Unapologetic Wealth & Indescribable Inner Peace

Allison Byrd
Money Minister & Conscious Voice Alchemist

Inbox Hero: How To Write Emails That Have Your List Clicking, Buying & Drooling At Your Every Word

Laura Belgray
Co-Creator of The Copy Cure

Identity Marketing: How To Create Loyal Fans & A Legendary Brand

Veronica Romney
Veteran Marketer & Author of Identity Marketing

6 Research Questions That Can Transform Your Copywriting Overnight

Stefan Georgi
Co-Founder of Copy Accelerator

Discover 4 Insanely Powerful Copywriting Skills To Supercharge Your Marketing & Drive Results

Shawn Twing
Co-Creator of The Modern Marketing System

How To Make More Money From Every Email You Write

Justin Goff
Co-Founder of Copy Accelerator

Strategic Marketing: How To Generate Leads & Win With Facebook Ads

Molly Pittman
CEO of Smart Marketer

How To Use TikTok To Grow Your Email List

Keenya Kelly
CEO of If You Brand It

How to Buy Back Your Time

Dan Martell
Serial Entrepreneur & SaaS Founder

How To Own Your Skills, Harness Expert Authority & Charge MORE

David Neagle
Bestselling Author of The Millions Within

How To Get More Clients ASAP Using Instagram ‘DM Funnels’

Natasha Willis
Founder of School of Bots

5 Money Myths That Stunt Your Business & Your Wealth

Patrice Washington
Author of Real Money Answers & Host of Redefining Wealth Podcast

10 Ways To 10X Membership Sales

Stu McLaren
Marketing Expert & Founder of Membership.io

Microstorytelling For Social Media

Sun Yi
Storyteller & Founder of Night Owls

Reign Is For You If…

You already have a 6-figure business (or close to it). REIGN is for experienced copywriters, marketers or business owners who are already serving clients/customers and want to scale beyond 6 figures.

You’re ready to Reign. You’re a self-led action-taker who is ready to invest in yourself, take action and become the reigning authority in your domain.

You’re a lifelong learner committed to growth. You have endless curiosity and a passion for continuously expanding your knowledge, skills and mindset.

You want to create meaningful & real relationships. It’s important for you to connect with and learn from others who share the same values and support your growth.

You want to think & dream bigger. You’re done playing small. You’re here to step outside your comfort zone and you don’t want to do it alone.

You want to serve humanity. It’s not enough to just make more money — you want to build a business that creates value, uplifts others and aligns with your personal mission.

You want to change the narrative. Let’s take over the internet with inclusive, progressive and compassionate storytelling that will make this world a better place for everyone to thrive in.

“Reign is the kick-ass community you need in your life.”

Being a business owner can be a lonely experience, so it’s important to surround yourself with people who are cheering you on as you go, no matter what happens. And you get that with Reign.

ASH C.

“The best investment I have ever made.”

It’s an exemplary model of what all masterminds should be, offering comprehensive support, guidance, and resources to anyone looking to take their businesses to the next level.

REEM A.

“It’s seriously life-changing.”

Reign doesn’t just take you from freelance copywriter to rad entrepreneur. It transforms you into the best YOU in just a few months, and it’s seriously life-changing.

LEXI W.

“Reign has been a complete game-changer for me.”

I have progressed further in the last 9 months (in both my business and personally) than I would have in 5 years, trying to go it on my own.

BETHANY C.

“Reign opened up the door for me to make valuable connections.”

Reign opened up the door for me to make valuable connections with other freelancers, business owners, and experts…

CHI C.

“Dang this was a good decision.”

It’s an incredible community that feels like the support system I have been craving as a solopreneur.

KELLI P.

“Unlocked a new freaking dimension inside my brain.”

This program and Alex’s incredible guidance and expertise brought me from insecure and hiiiiiighly skeptical fresh copywriter to a profitable and confident AF marketing strategist. The best part? I’m just getting started!

JANAINA C.

“Joining Reign was the missing piece my business needed…”

Reign has been instrumental to my success – as long as you put in the time, you will see the benefits.

ALEXA P.

“Reign Gives You Unbeatable Value!!”

I have learned so much in this community and recently turned my side hustle into a full-time business!

JACQUELINE

How To Apply For REIGN

Step 1: Apply

Click the button below to complete your 5-minute REIGN Application. These quick questions will help us get to know you a bit better and the goals you’re most excited about this year. No deposit required.

Step 2: Stay Tuned

After you complete your application, give me a few days to review your answers.  This email will be sent to your inbox and will include ALL the details you need, including the mastermind format, important dates, investment and next steps. No gatekeeping, no sales calls, just a personal invitation from me.

Step 3: Ask Me Anything!

After you receive your invitation, I’ll be available to connect with you 1-1 and answer any questions you have! I’m here to help you make a radically aligned decision as fast and easily as possible. 

Applications close Monday, June 29 at 11:59pm PT.

Frequently Asked Questions

REIGN is a mastermind for experienced copywriters, marketers, and business owners ready to scale beyond 6 figures.

If you’re still in the early stages of building your freelancing business and learning how to get clients, this mastermind is not for you. You would need more experience to fully benefit from the high-level strategies and training inside REIGN. 

My Spark membership would be the perfect place for you (get on the waitlist to be notified when doors reopen).

If you’re still unsure, apply to join REIGN (it takes only 5 minutes) and we’ll let you know if it’s right for you!

The default schedule for all live calls is Wednesday at 10am Pacific. However, dates and times are subject to change month to month based on expert schedules, travel and other commitments. Final dates are announced every month. 

All live sessions will be recorded and stored within the REIGN Clubhouse, which you can access anytime during your membership.

REIGN is an annual commitment. We designed this mastermind to help you grow and scale a long-term, sustainable and profitable business and to give you the time and space to make real connections, implement what you learn and create lasting results.

One of the best things about being in a mastermind is that the topics and themes evolve with the group and in response to ever-changing marketing trends and industry conversations. Here are some of the themes we’re discussing now…

  • Marketing strategies that are working right now, including how to best leverage AI in your business.
  • Tapping into new marketing and message channels to sustainably grow your business.
  • How to structure, package and launch new offers to level up your impact, income and authority (without burning out).
  • Launching new passive income streams and automated evergreen funnels.
  • List-building, content marketing and personal branding strategies.
  • Facebook ad strategies that are working right now.
  • Launch breakdowns and funnel deep-dives so you can see what’s working now.
  • How to position yourself with more EXPERT authority so you become the obvious choice (and can charge premium prices).
  • Transforming hour-intensive work into a more sustainable, scalable and highly profitable business.
  • Integrating coaching, consulting and premium high-ticket offers into your business.
  • How to hire a team (without having to build an “agency”), operational systems, and more…

Applications Close In:

Apply Now

Applications close Monday, June 29 at 11:59pm PT.